Regional

Review
B2R- B2B
Creating Worlds
Largest Virtual
Wholesaler

B2R Model-Opportunity

Offline VS Online Trade : India'sretail marketis estimated at $470 billion in 2011

andisexpectedtogrowto$675Bnby2016and$850Bnby2020,estimatedCAGRof
10%whereasIndia'se-commercemarketwasworthabout$3.9billionin2009,itwentup
to $12.6 billion in 2013. In 2013, the e-retail segment was worth US$2.3 billion out of
which70%isfromtravelwebsites.Sowehavehugescopeofgrowth.

Non Presence of distributor : ThetypicalIndianretailshopsareverysmall.Over14

million outlets operate in the country and only 4% of them being larger than 500sqft.
MaximumofmarketisnotcoveredbywholesalersunderC&Dcategoryoutlets.

Count of C & D retailers :India has about 11 shop outlets for every 1000
people.Many of retail shops in India do not have the scale to procure or transport
productsathighvolumewholesalelevel.

One And Only Profitable Business Model: This time most of the E commerce
companiesaregettingdvaluedduetotheirhugelossesmadeintheformofdiscounting.
But this B2R model not only gives high GMV but also help us to make profit by
eliminatingthemiddlemaninthischain.

Creating Worlds Largest Virtual

Wholesaler

B2R Model- Our strengths

More Customer centric Approach : Backed by online shopping

experience our approach is more customer centric which attracts more
retailers to buy from us.
Wholesaler VS B2R : With a large team of direct sales executives we can
map each and every retail outlet which is being neglected by a local
wholesaler.
One Stop Shop Experience : As major Indian retail shops do not carry
single brand and products so we can fulfill all of their need by giving them
one stop shop experience.
Convenience and service :NDD appoints local distributors as their sellers
and deliver the products for free with local seller invoice which gives lot of
convenience to small retailers and also very easy to get service from them.

Peace of Mind : We work like an online shopping portal backed by a

direct sales team which gives retailers a freedom of ordering at the time
when required even if they got requirement in night they can place
order at any time.

Local city touch : NDD is present in every city which

gives retailers an option to choose their local city and
state level brands with best price and schemes ever.
Creating Worlds Largest Virtual
Wholesaler

B2R Model

(SM By SM opportunity ( Dheeraj

Gupta/ Gujarat Specific knowledge/ learning )

Huge Potential Market to capture : Gujarat ranks amongst the top 10 states while
Ahmedabad ranks amongst the top 15 cities in terms of sales generated through e
commerce. Apart from Ahmedabad, the other Gujarat cities out of the total 150
witnessing sales for e commerce include Vadodara, Surat, Rajkot and Jamnagar. And we
are present in all of 4 cities out of 5 named here.
City Specific Category/Products : Ahmedabad is majorly catering the electronics and
mobile market which gives high value number. whereas Surat is famous for fashion and
apparel which gives lot of transactions. Rajkot is famous for industrial and casting based
products available in local Gujarat market and even getting supplied PAN India market.
Bulk Buying option : NDD model allows retailer to buy in bulk trough B2R model
whereas other e-commerce portal does not allow .
More reliable and trustable : NDD is more reliable because of local seller concept
with local invoice which help to build trust with us and engage them
Pull of specific category : Gujarat located at central west coordinates due to this the
climate is very hot and it automatically pulls Air Cooler, Fans, & Ac category throughout
the year.
Cash fund Flow : Most transactions at retail shops are done with cash and retailers
also prefer to buy in cash. In India,cash on deliveryis the most preferred payment
method, accumulating 75% of the e-retail activities.

Creating Worlds Largest Virtual

Wholesaler

B2R
Model-

SM By SM opportunity ( highlight
SM/ state specific knowledge/ learning

Creating Worlds Largest Virtual

Wholesaler

B2R Model
SM

By SM opportunity ( highlight SM/

state specific knowledge/ learning

Creating Worlds Largest Virtual

Wholesaler

Leading a direct sales team

( Share your thoughts/ experiences)

Working with them is not only part of

leading but also learning with them
They are doing sales as well as creating
demand in the market.
They are the growth factors as they are
directly associated with trade
They give us leads of those retailers who
are our target customers
They give us better look for need of the
market at particular time

Creating Worlds Largest Virtual

Wholesaler

Exercise
Renaming
RDSM
RDSM
RDSM
RDSM

of RDSMGive Suggestions
can be Retail Sales Xpress
can be Pilot Sales Representative
Can be Onlines Retail Executive
can be Relationship Executive

Creating Worlds Largest Virtual

Wholesaler

Exercise
Renaming

of RD, Suggestions
Logistics Partner/Agent
Order fulfilment Entity

Creating Worlds Largest Virtual

Wholesaler