U2OPIA MOBILE

Award
According to Fast Company report, U2opia
Mobile is featured among the top 10 most
innovative companies in India for developing
a global solution for users who do not have
Access to mobile data.
The flagship product of U2opia Mobile,
Fonetwish, enables users to Access social
media on the internet without a data
connection, and has customers using
Facebook and Twitter in locations that do not
have internet access. U2opia Mobile has 28
million users in 50+ countries, connected
regardless of the device they use or the
country they live in, and has marketers now
using the platform in an array of fields
including farming, market research, and
media.

U2opia Mobile in the News

Our Footprint

68

Telecom Operators

50

Live in 50 countries, with HQ in

Singapore, India, Dubai and the US

30

+ Million Users

ABC

Global languages

10+

billion interactions on
U2opia Mobiles USSD
platform every month

Our Products
FB, Twitter for
USSD

Enterprise
Business

Fone Verify

Data Business

FoneTwish -

Worlds no.1 Platform for USSD apps

Create

FoneTwish: How it Works

For the Publishers

Simple and easy steps to create an USSD
application

Developer
sign up and
create account

Developer
Login

Developer
creates app
Developer
goes to app
creation and
create
application
flow

Developer
publish the
application
and chose
short code &
Developer
operator

Review
Process
Application is
checked for
the content
and flow

chose to
publish

** Round the Clock technical Assistance from U2opia Tech team available

Application is
made live on
the selected
operators

App is
published

FoneTwish - Signup Process

Developers can
sign up and
start creating
apps

Create new App and test on

Emulator

Smart Analytics

Deployment Architecture Fonetwish Platform

ENTERPRISE PRIVATE CLOUD

PUBLISHER
INTERNET
CLOUD

PUBLIC CLOUD
API Connectivity

FONETWISH

OPERATOR PRIVATE CLOUD

OPERATOR PRIVATE CLOUD

IT CLOUD

GSM CLOUD

SMSC

USSD GATEWAY

SDP

IN

SMSC

How Fonetwish serves various market

segments

Handset

Smartphone

Urban

Rural

Feature Phone
Market

With adoption of smartphones

in rural market, subscribers
are looking for content in
various genres.

How we help in DATA adoption

Assessment
phase

Development
phase

DATA
consumer

4 Weeks

3 - 6 Weeks

Ongoing

Identify
Identify Non-DATA
Non-DATA and
and
Low
Low ARPU
ARPU users
users
Analyse
the
Analyse the pulse
pulse of
of
the
market
the market
Customer
Customer engagement
engagement
programs
programs to
to increase
increase
awareness
awareness

Customer
Customer develops
develops into
into
consumer
consumer of
of web
web
contents
contents
Push
Push weblinks
weblinks of
of
various
various genres
genres (traffic,
(traffic,
Music,
Music, Fashion
Fashion etc)
etc)
Interactive
Interactive campaigns
campaigns
to
educate
on
to educate on the
the new
new
subscribers
on
contents
subscribers on contents
available
available

Customer
Customer converts
converts into
into
aa DATA
DATA user
user as
as aa result
result
of
web
content
of web content
experience
experience
Continually
Continually innovate
innovate
and
and ideate
ideate on
on new
new
exciting
exciting products
products based
based
on
user
behaviour
on user behaviour

As per a recent Analysis in Kigali, Rwanda, Subscribers of our products had a 40%
higher chance of moving to DATA in 10 weeks time in comparison to non-subscribers

U2opias Value Proposition

Proposition

U2opias Contribution in SEA Region

Facebook on USSD
160

140

120

100

80

60

40

20

Grameenphone

Banglalink

Robi

Smart Cambodia

Dialog SL

Airtel SL

Etisalat SL

Digi My

Maxis My

Viettel vietnam

Feature Usage % of Facebook

No

FEATURES

U2

Usage %

Newsfeed

Update Status

Wallpost

Upload Photo

Post Comment

Chat Message

Friend Request

Notification

Like & Comment

10

Add Friend

11

See Friend

12

FB SMS Chat

13

New User Registration

14

See the timeline

15

Follow Friend Status

16

Poke Friend

17

See friends birthday

18

Notification

19

Page Like

20

FB Chat (DM)

10

21

Power Greeting

22

Check in

23

Status Juggler

10

24

People You May Know

10

25

Reminder Friends Birthday

10

26

Invite via email

27

Send Message via PIN

10

28

Refer a Friend

10

Our Products on FoneTwish

Facebook on USSD - Features

Messaging
Status Update
News Feed
Page-like
Friend Request
Birthday Notifications
Wall post
Power Greetings
Notifications
Refer- to- Friend
Summary-Notifications

Our Facebook on USSD product connects customers without DATA and generates more
than USD 1 million each month for large groups like MTN, TIGO, Claro & Airtel

Sample Screens: Facebook

A textual, menu-based interface that allows you to view your

newsfeed, chat, check-in, add friends i.e. Stay connected to
Facebook on any phone, without an internet connection

TWITTER

Content Available from Celebrities , News channels ,

International stars , Sports team , World events , etc.
Only Social N/w site for customers to connect with their
favourite stars and see Pictures , videos , read updates.

U2OPIAs Twitter on USSD

U2opia Twitter on USSD:
A Master Content platform
Who can access?
Anyone can access Twitter. No need of:
Internet
Twitter account/Login
How does that happen?
By subscribing to daily/weekly/monthly Twitter
packs, users can get the Vast Content on Twitter,
refreshed every second.
Recognised by the MSISDN, a user gets highly
Personalised content

How Users Access the Service?

*515#

User Dials the Twitter USSD code

Welcome to Twitter on
USSD
1.HOT TOPIC &
SEARCH
2.ENTERTAINMENT
NEWS
3.LOVE & FANTASY
4.SPORTS
5.JOKES
6.NEWS
Answer& POLITICS
Back
7.SETTINGS

Twitter Accounts will be grouped under

categories. These accounts will be
country/Circle specific. e.g. tweets of @cnn
will be shown under News Category

These are various

categories (Configurable)
of tweets that users can
see. These tweets are
LIVE

View Tweets about News, Sports etc.

1.Hot Topic &
Search
2.Music & Gossip
3.Cricket
4.Love & Fantasy
5.News & Politics
6.Settings
#Home
Answer Back

*515#

1 or 2 or 3
or 4 or 5

@cnnbrk-1h ago
Huffington Post #WILL
#SOON soon ban
anonymous
http://on.cnn.com/16S
qr
1 Next Tweet
2 Follow
3 Save as SMS
# Home
Answer Back

Press
1

Press
2

1.Followed
2.Hot Topic &
Search
3.Music & Gossip
4.Cricket
5.Love & Fantasy
6.News &
Politics
7.Settings
Answer Back
#Home

Press
#

Tweet sent to you as

sms
@cnnbrk-1h ago
Huffington Post #WILL
#SOON soon ban
anonymous
http://on.cnn.com/16S
qr
1 Next Tweet
2 Follow
Answer
3 Save
as SMSBack
# Home

Press 3

Follow Successful
@cnnbrk-1h ago
Huffington Post #WILL
#SOON soon ban
anonymous
http://on.cnn.com/16S
qr
1 Next Tweet
2 UnFollow
3 Save as SMS
Answer Back
# Home

@NDTVProfit 50m
Tata Motors to launch
diesel Nano by Marchend
http://t.co/VJqeDOytEB
1h ago
1 Next Tweet
2 Follow
3 Previous
0 Contd
Answer Back

Salient Features of Twitter on USSD

Twitter User, Age, EVERYO
NE IS A
Gender No bar TARGET
CUSTOM
ER

Menu changes as
per the Latest in
the country, real
time

No
Login
Requir
ed

Account is
personalised
through Users
mobile number

CONTE
NT from
All
Genre

DYNAMI
C MENU
as per
Trends

Tweets can be
saved as SMS on
Users mobile for
sharing with
friends

No need to be a
twitter user.

Receive
Content
and Dial
Back for
more

Localise
d/
Personal
ised
CONTEN
T

Content from
EVERYWHERE
Refreshed every
second in every
genre for every
customer

Content as per
users browsing
and Favourites

Apps on USSD

Illustrative Example 1
Football Live

Illustrative Example 1 Football

Live

Goal.com Latest News

Welcome to
Goal.com
*248*3#

Answer

Back

1
2
3
4
5
6

Latest News
Matches
Competitions
Clubs
Transfer Zone
Search
Answer Back

Transfer Zone
1
Neymar
Saga wont
affect re-election Bartomeu
1 Next
2 Read Details
# Home
Answer

Back

Argentine
1

Match Report:
Boca 2-0 River
plate
1 Next
2 Previous
3 Read Details
# Home
Answer Back

The reigning
French champions
moved three
points clear of
Lyon at the top of
table on Sunday,
but the coach
says he is just
focused on his
Answer Back
sides
performance

Argentina
Ligue1 title not
my mind, claims
Blanc
1 Next
2 Previous
3 Read Details
#Answer
Home
Back

Goal.com Matches

5th May

Welcome to
Goal.com

*248*1874#

Answer

Back

1
2
3
4
5
6

Latest News
Matches
Competitions
Clubs
Transfer Zone
Search
Answer Back

1) Premier League
00:30 Hull City
Arsenal
2) Primera Division
00:15 Almeria
Celta de Vigo
0 contd
Answer

Facts
Bruce inspired
by
remarkable
Wenger
1) Back
2) Read Detail
# Home
Answer Back

3) Series A
00:15 Cagliari
Parma
4) Next Day
Matches
# Home

Answer

Back

Team Form

Reply with a choice

3

1) Match Details
2) Team Form
3) Match Facts

Answer

Back

Back

Hull City (W)(W)

(L)(L)(L)
Arsenal (D)(W)
(W)(W)(W)
1 ) Back
# Home

Answer

Back

6th May
1) MLS
06:00 Houston
Dynamo SJ
Eartquakes
2) UEFA Champion
League
00:15 Juventus
Real Madrid
3) Next Day Matches
# Home

Illustrative Example 2 News

News Screen 1

Welcome

*284*3456#

Answer
Back

1
2
3
4
5
6

Top Stories
Politics
Business
Markets
Sports
Other

Answer

1 Possible signals
detected in MH370
search
2 LS Polls: Delhi
turnout points to
vote for change
3 Next
# Home

Back

In a sea of
uncertainty, two
bits of good news
emerged today.
The Australian
ship picked up
fresh signals that
officials hope are
locator pings from
MH370
1 Next

4
1
2
3
4
5

Indices
Stock Quotes
Currencies
Commodities
India Market

BSE Sensex
22,549.36 Change
-165.97 -0.73%
NSE Nifty 6751.80
Change -44.60
-.66%
# Home

Answer
Back

Answer

Back

The ship had

first picked up
the underwater
pulses Saturday.
But then, for the
next three days,
nothing. On
Tuesday, the
ship once again.
1 Next

News Screen 2
Welcome
1
2
3
4
5
6

Top Stories
Politics
Business
Markets
Sports
Others

1
2
3
4
5

Indices
Stock Quotes
Currencies
Commodities
India Market

Answer
Back

Please reply
with the
company
name or
symbol

Answer

Back

Bharti
Airtel

Bharti Airtel Ltd,

BSE Price 320.40 ,
Days High 322.25,
Days Low 316.50
Price Change 0.75
Prev Close 319.95
Open 318.00
# Home

1 BSE
2 NSE
Answer

Back

Answer

Back

Illustrative Example 3 Search Web

Content

Search Content on Wikipedia

Welcome,
Reply with the text you
want to search. Eg.
Population of India
Not sure ? Reply with 1
to get all keywords for
your search

User Dials
*515*246#

Answer

Back

Answer

Back

Current Population of India

1
is 1.237 billion (2012)
Reply with your choice to
know more. Eg. 1
1) President of India
2) States in India
3) # Home
Answer

Back

Facts
Reply with Image
name to search
any name
0 Continue
# Home
Answer

Back

Reply with city name,

locality to find restaurant
city name
ATM city name to find
nearest ATM
0 Continue
# Home
Answer

Back

Current & 13th President

of India is Pranab
Mukherjee
1) Know More
# Home

Answer

Back

34

Success Stories

Success Story 1
Unleashing the Power of Mobile in the Hands of Farmers

Fonetwish will empower farmers to stay connected & informed on

latest Agriculture developments

Success Story 2
Fonetwish platform help rural women to understand the unfamiliar world of
adolescence

U2opias Fonetwish CONTRIBUTE BIG WAY TO SPREAD HEALTH

AWARENESS FOR WOMEN

Connecting millions of women in the country with just one click,

the app helps women access information and cope with the
physical changes associated with adolescence

Lets

Thank You