Presentation On Organization Attachment

Programme (OAP)

P.M.Diesel Private Limited.

Prepared By: Bhavani Pradeep (14BBA002)
Guided By: Dr. Govind Dave
Dean
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Organization Attachement
I2IM,
CHARUSAT
Programme

Presentation Flow

Introduction
SWOT Analysis
HR Department
Marketing Function
Financial Function
Production Department
Products
Organization Structure of Production
Findings
Conclusion
Learnings
References

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Introduction
P. M. Diesels Pvt. Ltd. established in 1963. Engaged in
manufacturing of diesel engine, Genset engine,
Submersible Motors etc.
It has yearly production of about 1,64,001 units of slow
speed diesel engines under the brand name of
fieldmarshal.
It has around 2400 distribution outlets in India and
around 25 outlets in abroad.
"Fieldmarshal" products are glorified with ISO 90012008 QMS certification.
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Director

Shree Nitin Patel

Size of Organization

Large Scale Unit.

Form of Organization

Private Limited

Turnover

72,14,30,085

Slogan

Marshalling Green

Logo

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SWOT Analysis
Strength

Provide Quality of Service to the agriculture sector.

Provide Quality of product to the Farmers.
Limited Competition.
Maximum number of Distributors and Dealers across India.

Weakness
Compare to other price of engine are Higher.
Complexity in Organization Structure.
Less advertising effort in the local market.
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Opportunities
Opportunity of Bio-Organic fertilizer.
Strong Distribution channel.
Opportunity in introducing new farming equipment.

Threats
Increasing fuel prices.
Government policies.
New technology with petrol engine have introduces in the
market.
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Human Resource Department

"Manage your men; men will manage your all work
These are the slogan which followed by the HR department of
the P. M. Diesels Pvt. Ltd.
The head of the department is Mr. Atul Rathod. The
department has to obtain and maintain the efficient worker to
achieve profitability of the firm and get man for right job.

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 Following Activity are taken under HR department.

Recruitment Method
Selection Method
Induction
Training and development
Performance Appraisal
Wage and salary
Bonus
Attendance Policy
Leave Policy Etc

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Marketing Function
P. M. Diesels Pvt. Ltd. has a large spread of marketing
worldwide.
Department has senior manager Ms. Parul Rajyaguru
Under her two assistant manager and under them other
staff.

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 Activities which are perform by marketing

department are as below
To adopt Traditional Marketing.
To Follow the Dealers through letters, e-mails and
personal visit.
To develop New Dealers
To plan strategies to achieve sales target.
To do the advertising activities .
Regular meeting of dealers and Farmers.

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Finance Function
Finance has been called science of money. Without
money none of the business unit or a firm can survive.
Money occupies a key position in the capitalistic
economies of the modern age.
One of the important function of the finance is to raise
finance at a right time and in a right Amount and also to
use it most effectively.

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Profit of the year ended on 31st March, 2016

Total Revenue 72,14,30,085
Less: Total Expenses 70,53,85,052
Less: Tax
54,20,000
Add: Differed Tax
1,85,209
Net Profit 1,08,10,242

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Production Department
"P. M. DIESELS PVT. LTD." manufactured various
products of diesel engines.
The raw material is processed and uses of this products
like load carrier, generator operating and electric monoblock, thresher application, portable pumping set, lift
irrigation.

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Products

Slow Speed Diesel Engine.

Air Cooled Pump sets
Multipurpose Engine
Alternator
Centrifugal Pumps
Gunset Engines

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Organization Structure of Production

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A Study on Customer satisfaction from products of

Field marshal company in Rajkot.

Statement of Problem.
The objective of every company would be
ensuring satisfaction for the customer. Satisfaction
would create loyal customers. Measuring
customer satisfaction is always a challenges, as
customer either would not disclose or sometimes
do not assess these satisfaction level clearly. Many
times the customer can not specify the reasons for
his satisfaction.
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OBJECTIVE OF THE STUDY.

Following are the objective of the study to solve the
problem. They are:
To know the customer satisfaction regarding
fieldmarshal products.
To identify customer interest in buying the fieldmarshal
products.
To find word of mouth impact on product purchase

RESEARCH DESIGN:
Descriptive research design
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 SOURCES OF DATA AND DATA COLLECTION:

The data collection is done by both primary and
secondary sources.
a) Primary Data:-For this project, the primary data is
proposed to be collected by questionnaire.
b) Secondary Data:- Secondary data is collected from
the company brochures, sources like books, journals
magazines, internet and companies report.
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Findings
From the survey it was found that everyone is aware and
satisfied with Field marshal products.
Majority of respondent were using Fieldmarshal product for
agriculture need.
Nearly 64% of respondent are highly satisfied with the
quality of product of Fieldmarshal.
80% of the customer are satisfied with the service after
sales provided by the company.
44% of the customer are known about the Fieldmarshal
product through friends/relatives, 56% of the customer
through dealer.
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 Nearly 40% of the customer are inspired to buy the

Fieldmarshal product through friends, 28% of customer
through relatives, 32% of customer through neighbor.
58% have strongly agreed that P.M. Diesel Pvt.Ltd
mainly concentrate on agriculture sector, while 38%
have agreed and 4% have not decided.
42% have strongly agreed that they are completely
satisfied with Fieldmarshal products, while 58% have
agreed.

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 38% customer have strongly agreed that they share the

information with friends/relatives, while 62% have agreed.
18% customer have strongly agreed that company
concentrate on rural market more than urban market, while
50% have agreed, 30% have not decided and 2% customer
have disagreed.
64% have strongly agreed that maintenance of
Fieldmarshal product is least compare to others, while
36% customer have agreed.
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Conclusion
Everyone who were surveyed said that the company is
excellent and are satisfied with their performance. They
also say that they have satisfactory after sales services.
Everyone agreed that the products of the company are of
better quality and has better services.
The most sold product of the company is diesel engine
and they are mostly in agricultural products. The
companys market is in rural as well as urban market.
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 People mostly said that they came to know about the

company from friends, relatives and dealers. They say
that they inspired from their friends, relatives and
neighbours. When asked they also said that they share
information about the company with their friends and
relatives.

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Learning
This training has really helped me in my career building as
many tasks were allocated during these 60 days.
I learned how the assembly production takes place.
I learned how the spares are inspected and checked. If it
doesnt match its criteria then it gets rejected and a rejected
tag is stuck.
These training gave me a lots of knowledge of management
and technical knowledge also.
I also improved my interacting methods with all the officers
and workers
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 All the officers and workers were really helpful and

kind enough to help in my learning's.
The department I liked the most in the company was
store department. I worked there for around 1 week.
One difficulty I faced was remembering the name of
spare part, as it is more than 550 spare parts in one
machine. So, it was difficult for me to remember.
To overcome these problem I use to keep a book
having details about spare parts, as I said that store
was best place in the company.
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Reference
http://www.fieldmarshal.com/
Company brochures
http://www.indiacatalog.com/web_dir
ectory/wd_detail.php?id=457

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Thank You

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