PRESENTATION

COMPANY NAME: QUEST

ADVENTURES

PRESENTED BY:
MONIKANKANA BORA

SECTION: A

FACULTY GUIDE: DR.

SANTHI PERUMAL

INTRODUCTION
Quest Adventure is an outdoor and adventure company which
has three different segments; Nature Journey- that deals with
outdoor activities in schools, Quest-that conducts fun activities
and Quest Adventure learning also known as QLI that deals in
team bonding activities.
MISSION
To help employees, students, children, adults and individuals
connect with each other and the nature in a better way. To help
people think out of the box with the help of activities. Also, to
make learning a kind of fun activity.
VISION
The vision of the company is to provide its customers a unique
outdoor and experiential based learning program across various

OBJECTIVE OF THE
STUDY
Sales and Marketing
To understand and study the market requirement of the
recreation industry.
Align the requirements found during the study with the
programs of Quest Adventures.
Find the target customer and convince them to take our
services.

Business development
To understand the market requirement of the recreation
industry and come up with a completely new program for the
organisation.

Product development

PROJECTS UNDERTAKEN
DURING THE INTERNSHIP
Project 1: Nature Journey
A segment of Quest Adventures that deals with conducting
outdoor programmes for school.
Task :
Undertake a market research about the importance of outdoor
activities in the schools.
Call up at least 200 schools and try to convert these calls into
positive leads.
Result :
40 schools agreed for the meeting out of which 22 schools
agreed to accept our program.
34 schools were not interested
58 schools asked to send them a mail
32 schools said that they have their own in-house teams

BUILDING ACTIVITIES FOR

CORPORATES
Task:

Covering 8 locations and finding which all companies exists in

that area.
Meeting the HRs of all those companies and bringing in
positive leads.

Results:
Covered 30 companies in total.
5 companies agreed to accept our program
Tata Consultancy Services.
Flipkart
Happiest Minds
Mingle Box
Delloite

PROJECT 3: WORKING
WITH B2B PARTNERS
Task:
online study for the top most online adventure portals in India.
Convincing the concerned person of the portals to upload our
packages.
Customising the packages.

Result:
Total portals approached were 25.
20 accepted to upload our packages
In the rest of the 5 portals we had to sign up and upload the
activities on our own.

COMPLETELY NEW PROGRAM

FOR THE ORGANISATION
Results:

The new programme- Beat the Heat

Total 5 apartments were covered.
The brigade group and the Mantri groups accepted our
proposal

List of Apartments covered:

Brigade millennium
Brigade gateway
Esteem Park
Mantri Elite
Concorde gateway

AND RENTING OF
EQUIPMENTS
Task:
Search for vendors dealing in all the adventure equipment both
in India and overseas.

Results:
Closed the deal with two new vendors in China.
Tied up with 2 dealers in Bangalore.

PROJECT 6: HANDLING
CLIENT ENQUIRIES
Results:
Handled two enquiries out of which one got converted. A group
of 25 people for night trekking at Savandurga, Bangalore.

PROJECT 7: THE
MARKETING STRATEGIES
Result:
Came up with 15 marketing strategies out of which 5 were
implemented immediately.
Social Media Marketing strategies.

FINDINGS AND
CONCLUSION

RECOMMENDATIONS
Expand its presence to the other parts of the country.
Online and offline bookings.
Social media presence.
Database should be upgraded time to time.

LIMITATIONS
Outdated database.
The company pays very less importance to the marketing of their
products
Handling 7 projects parallely
Time allotted to sales part of my internship was much more than
the marketing part.

SCOPE OF
IMPROVEMENT
Upgradation of their systems.
Website of the company needs to be more user friendly.
No. Of employees should be increased.

THANK YOU