Professional Documents
Culture Documents
Group Member
Rana Javed
Danish Raza
Zaheer Tahir
Faizan Zaidi
Khalid Mazhar
1
Rechargeable Fans
Submitted by:
Syed Faizan Ahmed
Muhammad Azeem
Executive Summary
Our mission is to provide a comfortable domestic environment where the
customer can feel relax and enjoy the comfort of cool in a hot outside whether
We will provide a competitive solution of daily breakdown of electricity
We will offer a variety of choices to the customers in the field of rechargeable
conservation techniques
We provide economical relief for customers by reducing electrical
consumption
Market Description
Our target market will be that segment of customers who has less income and
everyone especially the lower middle class. Millions of people cannot live
without it.
In our country the trend is increasing day by day as more and more people in
Product Review
Our rechargeable ceiling fan consist of following features
Energy Saving Motor & Charging indicator
Voltage: AC220V~240V/DC12V/24V,50Hz, Power: 17W-30W
2 piece rechargeable battery built in the fan
100% Copper Brushless Motor
AC/DC automatic conversion
The fan works continuously 6 hours when the power fails
Overcharge and over discharge protection
75% Energy Saving as compare to AC motor
50% Low Noise as compared to AC motor
Product Specification
Type:
Installation:
Material:
Power:
Voltage:
Brand Name:
Motor:
Size:
Speed:
Function:
Schematic Diagram
Competitive Review
Approximately 10 manufactures are dealing in electric fans of all types. Three
Distribution Review
Following channels will be used for distribution of rechargeable fans
Wholesalers
Retailers
Direct Sales
SWOT Analysis
Strength
Reasonable prices
Wide variety of models
Continuous supply of power
Reduction in electricity usage
Weakness
New business
No reputation
Start-up cost
Criticism by competitors
No market share
SWOT Analysis
Opportunities
Job opportunities for many unemployed technical personnel
Locally manufacturing provide an opportunity to reduce imports and increase
exports
Market is big and attractive
Threats
Strong and well established competitors
Economic instability
Political instability
Objectives
Financial Objectives
We are aiming for unit sales volume of 500,000 by the end of year 1
Increase sale by 100% by end of year 2
Reach profitability within one year
Marketing Objectives
Develop brand awareness
Decrease in marketing expense
Other Objectives
Satisfy the customers
Develop active pages on social forum to keep in touch with customers
Marketing Strategy
We will highlighting the savings in terms of electricity in the
warranty expiry
We will have reasonable price but they will not too high or too
low
Positioning
The specific feature of Air control is to provide 6 hrs
battery life
Product Strategy
Our product will be available for residential as well as
professional use
Our customers include lower, middle and upper class
Our product is energy efficient
Our product is sold with one year warranty
Our product is available in reasonable price as compare to
others
Pricing Strategy
Just to promote our product its starting price is only Rs.
Distribution strategy
Marketing communication
strategy
Market research
Marketing organization
Action plans
Budgets
Controls
Control Process-Steps
25
Control Process
Objectives
Objectives
Standard
Standard
Measure
MeasureActual
Actual
Performance
Performance
Compare
CompareActual
ActualPerformance
PerformanceWith
WithStandard
Standard
Is
IsStandard
Standard
Being
BeingObtained
Obtained
Yes
Yes
Do
DoNothing
Nothing
Is
IsVariance
Variance
Acceptable
Acceptable
Yes
Yes
Do
DoNothing
Nothing
Is
IsStandard
Standard
Acceptable
Acceptable
Yes
Yes
Identify
IdentifyCause
Cause
Of
OfVariation
Variation
NO
NO
NO
Revise
Revise
Standard
Standard
Correct
Correct
Performance
Performance
26
Control Systems
27
28
focus on conditions
before a work activity
begins
29
Concurrent Controls
monitor ongoing operations to make sure they
are being done according to plan
focus on quality of task activities during work
process
30
Feedback Controls
Used to provide
information at the
output stage about
customers reactions to
goods and services so
that corrective action
can be taken if
necessary
31
What we did
Based on observations of QC
department we conduct an study to
collect data from different machines
which
shows
In-Process
NonConformances.
Mfg. Date
NonConformance
Date
M#
Lot#
13.03.2012
29-R
120505319005
19
130121005805
20
130031003002
42
13101010046108
1301010081019
Fried Chop
Chicken Masala
Pullao Biryani
Korma
Korma
22.03.2012
28.03.2012
Korma (Paras)
10.04.2012
50
QA ref-4967
Biryani Masala
13-R
1300110117064
Aalu Bukhara
21.04.2012
21.04.2012
42
QA ref-5018
Bombay Biryani
48
1300110117067
10
Bombay Biryani
48
1300110117068
11
05.06.2012
23
1303005147019
13.06.2012
14.06.2012
1304310077003
13
Vegetable
Masala
Aalu Bukhara
45
QA ref-6819
14
Bombay Biryani
48
1300110117068
15
Haleem Masala
33-L
1302110159006
12
13.03.2012
14.03.2012
31.05.2012
31.05.2012
19.06.2012
24.06.2012
Product Defects
Following product defects need solution:
Weight variation
Nitrogen purging percentage out of standard
Metal pieces found
Broom sticks found
Rope found
in each poly.
Metal Pieces/Broom Sticks and Rope Pieces Found: These are NC for
production cost.
Sometimes they just speed up the machine to quickly finish the production on
their machine.
Nitrogen is purged in about 84-89% in each poly to remove oxygen from inside
Metal Pieces /Broom Sticks/Rope Pieces are related to the human error which
Quality Circle: are small groups of workers that meet to discuss quality
assurance of a particular project and to communicate their solutions to
these problems to management.
Control Tool
Preventions of defects
The following preventive action taken to remove these issues:
To overcome weight variation issues we trained operators-who know the nature of product
and can set machine speed accordingly. Designate machines according to SKUs behavior.
A check weigher installed with these machines by which we are controlling weight
variation. (Completed)
To rectify the issues like Broom stick and rope found in the product we have planned to
leave bag filling system and will completely switch on to IBC system for product handling
with in two years. (Long term plan, In-process)
Employees
Exploration
Drilling & Well Engineering
Production
Health Safety & Environment
Finance
Human Resources
Corporate Services
Commercial & Supply Chain
Internal Audit
Information Technology
General
Manager
Human
Resources
Manager
Human
Resources
Manager
Learning &
Development
Manager
Recruitment
Manager
Industrial
Relations
There was a high voluntary attrition rate during the year 2011-12,
which badly affected the Companys Operations.
Year
Total # of
employees
Total staff
resigned
Technical
Support
New Employer
Abroad
Attrition
Rate
Pakistan
2007-08
1103
21
19
02
12
03
1.9
2008-09
1115
17
17
05
01
1.5
2009-10
1114
25
24
01
05
10
2.2
2010-11
1130
20
16
04
09
07
1.8
2011-12
1125
70
65
05
39
15
6.2
Increment Rate
Performance
Bonus Scheme
Promotions
Attrition
Rate
2007-08
From 16% to 18 %
65% Technical
35% Support
1.9
2008-09
60% Technical
40% Support
1.5
2009-10
Yes
63% Technical
37% Support
2.2
2010-11
Yes
70% Technical
30% Support
1.8
2011-12
Yes
67% Technical
33% Support
6.2
Compensation and career growth rate of staff in PPL is stable as compared to its
competitors. Some multinational Companies are apparently offering
comparatively higher salaries but have no after retirement benefits and
employment is of contractual nature.
Mainly Geologist, Drillers and Petroleum Engineers have left the Company.
By winning additional exploration blocks, other E&P companies in Pakistan have openings for
experienced technical staff.
Extensive Exploration & Drilling activities are in progress in Saudi Arabia, UAE and Iraq due to
the growing energy need in Europe and America. Companies are offering attractive salary
packages to technical staff from all over the world for their operations in remote and rugged areas.
E&P Companies like China Petroleum, Qatar Petroleum and Baker Hughes, USA are expanding
their business operations world over.
University of Karachi
ICCBS is a institution where the research work such as
Scientific Equipment
Chemicals
Glassware Item
General Item
Stationary Item
Introduction
Gul Ahmed Energy Ltd. came into existence
Management Approach
In GAEL, management system is based on
Plant
Manager
Admin
Manager
Operation
Manager
Maintenance
Manager
Admin,
Security,
Accounts,
House
keeping etc
Operation
Staf
comprises of
four shifts A,
B, C & D
Admin,
Security,
Accounts,
House
keeping etc
Each Shift
consist of 3
Mechanical,
2 Electrical,
2 Utilities &
an Office Boy
MAINTENANCE
MANAGER
MANAGER
MECHANICAL
MANAGER
ELECTRICAL
AM MECHANICAL
AM ELECTRICAL
MECHANICAL
ENGINEER
ELECTRICAL
ENGINEER
Asst ENGINEER
MECHANICAL
Asst ENGINEER
ELECTRICAL
SUPERVISOR
MECHANICAL
SUPERVISOR
ELECTRICAL
ASST SUPR
MECHANICAL
ASST SUPR
EELCTRICAL
MECHANIC
ELECTRICIAN