Welcome To Our Presentation

Presentation Topic

PRANRFL Group
A RISING MARKET GIANT of BANGLADESH

Submitted By
Md. Aminur Rahman

2016010001031

Asim Barman

2016010001030

Humaira Parvin

2016010001053

Md. Shazedul Islam

2016010001037

Md. Saiful Islam

2016010001051

Course Teacher

Jamal Abdul Naser Chowdhury

Contents of The Presentation

1.

Organizational overview of PranRFL group

2.

Discussion on employee and product management

3.

HRM, HRD and CSR initiatives of PranRFL group

4.

SWOT analysis of PranRFL group

5.

Financial condition and economic contributions to the country

ORGANIZATIONAL OVERVIEW OF PRANRFL GROUP

History of Pran RFL Group

PRANs VIEW

PRANs MISSION

PRANS VISION

INDUSTRIES & CORPORATE OFFICES

OF PRANRFL
GROUP

LIST OE INDUSTRIES:

ORGANOGRAM OF PRANRFL GROUP

TOTAL CONCERNS OF PRAN

RFL GROUP

List of concerns:

Concerns of PRAN:

AMCL

Pack Mate

PAL

BBL

BAPL

PFL

PABL

PCL

DAIRY

EMPLOYEE OF
PRAN RFL GROUP

General workers 28,000

Overall workers 40,000

Current workers 28,000

Factory workers 20,000

Sales workers 8,000

corporate employees 2000

EMPLOYEE OF
PRANRFL GROUP

In the other side in management pyramid:

1. Top level management 2,000 employees including

the CEO Major General (rtd.) Amjad Khan Chowdhury.

Middle level management 8,000 employees

Supervisory and worker level 30,000 workers.

Products of PRANRFL Group

PRAN food and beverage industry produces over 422

products and with their margering partner

RFL they produce 0ver 2000 kinds of products.

Products of PRANRFL Group

List of PRAN products

Juices

Juice in glass bottle

Juice in Aseptic Pack

Juice in hot filled PET bottle

Juice in tin can

Drinks

In HDPE Shape Pak

In HDPE Bottle

In PET bottle

Instant Powder drink

Mineral water

Bakery Custard cake Pie cake

Layer cake
Bread

Product positions
Position in Bangladesh

Position : internationally

Products

Juice

28

Beverage

N/A

Culinary

15

Dairy

18

Plastic products

N/A

Metal tools

N/A

Export

PRAN, the largest exporter of processed food from

Bangladesh, had a vision of creating a huge demand
globally of those agro based products produced by
native farmers of Bangladesh. Starting successful
journey to export market in 1996.

Export Inception of PRAN started in 1991 and the first

export country is France. PRAN currently exports there
products to 300 million people (approximately) of more
than 77 countries.

Some export countries of

PRAN products are

Asia

Pakistan

India

Nepal

Europe

France

Spain

Germany

Africa

Egypt

Senegal

Also in many countries of east and west Africa.

HRM & HRD OF PRANRFL

GROUP

HRD & HRM sector is a essential part of company. In

Bangladesh PRANRFL Group is in a leading position in
food and beverage sector.

HRM & HRD OF PRANRFL

GROUP

HRM

SELECTION & RECRUITMENT:

HRM

PERSONAL:

Employee guidance

Counseling.

Skill development

Personal development.

Management power development.

HRD

Onthe job training:

Apprenticeship programs

Job instruction training

Preparing the trainees.

Presenting the instruction

Demonstrating trainees understanding.

Placing the workers into job.

HRD

. Offthe job training:

Classroom lecture.

Films

Demonstration

Case study

Training outside the company.

Corporate Social
Responsibility

Promises To The Community

Dairy Development:

Promises To The Community

Education Development:

Promises To The Community

Other Social Support:

Helping Mosque, Temple & Churches. Working together with Red

Crescent. Collecting and donating blood.

Working for the disabled.

Working with SAVE THE CHILDREN.

Helping the community in natural calamities.

We provide Airport Support for the Hajj Pilgrims every year from
Bangladesh to KSA.

To Consumer:

We aim at building trust through clear communication.

We fully support consumers right to know what is in our

products and we are transparent in terms of ingredients.
We provide clear communication about our product
ingredients, date of expire, nutrition values, etc.

We support our consumers by listening their suggestion,

claims or feedback through use of a combination of
channels which include websites and Care line phone
numbers, etc to reduce any kind of misconception.

We provide clear price communication.

To Employee:

Equal opportunity are given to both male, female

candidates irrespective of race, religions, culture etc.

Promises to the
Environment

Community forestation: In different locations around

Bangladesh, we are planting treesto save our GREEN
PLANET.

Effluent Treatment Plant (ETP): To ensure safe disposal

of factory wastage we are gotETPs in all the
establishments of our Group.

Heat Recovery Boiler: We recover the heat to save

energy that we produce and utilize inour production
facilities in all location

SWOT ANALYSIS ON PRANRFL

GROUP

What is SWOT?

SWOT ANALYSIS ON PRANRFL

GROUP

INTERNAL STRENGTH: Risk pooling factor.

Large company and organization. Experiences.

Superior source of finance.

Better control over sources and raw material.

Financial support

Vast distribution network. Good reputation.

SWOT ANALYSIS ON PRANRFL

GROUP

INTERNAL WEAKNESS:

Unequal promotions strategy.

Lack of first movers advantages.

Lack of good control

A lot of distance and a huge amount of transport cost.

Internal promotion.

Internal media planning.

SWOT ANALYSIS ON PRANRFL

GROUP

. EXTERNAL OPPORTUNITIES

Demand in global market.

Large demand in local market.

Domestic natural resources.

Cheap labor.

Ethnocentrism

Government incentives.

Cash incentives.

Vat.

SWOT ANALYSIS ON PRANRFL

GROUP

. EXTERNAL THREATS

Huge competition.

Competition in market price.

Lack of benefits.

Strict health and technical standard.

Changing choice of customers.

Foreign competitor.

Weak distribution.

changing market.

MARKETING STRATEGY OF
PRANRFL GROUP

STRETEGIES FOR PRODUCT:

High export quality products.

Maintaining the international standard in food, beverage and plastic products.

Maintaining HALAL & HACCP (USA) standard.

Quality Management standard of ISO (9001).

Attractive & colorful package like, bottle, packet etc.

Low rate of chemical and food color.

MARKETING STRATEGY OF
PRANRFL GROUP

Different flavors for different customer choice.

Different foods and beverages for different age of customers.

Carbonated beverages, snacks are especially for young generation.

Juice, snacks are for all customers.

Longlasting plastic products.

Export quality products which attract both local & foreign customers.

Changing products with the changing needs.

STRATEGIES FOR PRICE:

Reasonable price of product for all kinds of customer.

Cheaper product price than any other international companies

of product.

Maintaining high quality products with comparatively low price.

Fix their product price cheaper than other local competitors.

Discount & offers on their products in various occasion like EID,

New Year, etc.

STRATEGIES FOR
PROMOTION:

Lots of attractive TV. Advertisement.

Billboards.

Newspaper, magazine advertisement.

Radio advertisement.

Internet advertisement.

By sponsoring social & national events.

Providing discounts among dealers & customers.

Attracting young generation.

FINANCIAL CONDITION OF
PRANRFL GROUP

PRANRFL group is the largest agroprocessing company in

Bangladesh. The export condition of PRANRFL is very
good position in the world market among all companies
of Bangladesh. There is a lot of demand of PRANRFL
products over 77 countries in the world .PRANRFL
expect their export will grow and thus help diversity the
countries export item. This company has a target to
export products worth TK. 4.0 million in the current
fiscal year.

CONTRIBUTION TO ECONOMY
OF PRANRFL

Export

They export their products over 77 countries worldwide.

They export products in Asia, USA, UK Canada and other

countries.

CONTRIBUTION TO ECONOMY
OF PRANRFL

Employment

They recruit a lot of top, middle and supervisory

workers & employees over

year.

They have 40,000 workers overall.

CONTRIBUTION TO ECONOMY
OF PRANRFL

Proper use of domestic resources

They use our domestic raw materials for their products.

They have their dairy HUB.

Industries
They have 6 industries over Bangladesh.

The industries are helping to develop our

economical condition.

From export PRANRFL earns a huge amount of foreign

currency. Contributing to our revenue.

Foreign currency

ACKNOWLEDGEMENT

Accolades

As recognition of there work and success PRAN group

achieved number of awards nationally and
internationally.

PRAN wins Asia Best Food &

Beverage Products Award

PRAN one of the countrys largest food processing

company has received the UDC Asia Best Food &
Beverage Products 2011 in recognition of its
outstanding achievement in business.Universo
DeComercio (UDC) UK in collaboration with UDC
Malaysia awarded PRAN under the category Global
Business Award (Food & Beverage Sector).

Conclusion: