Corporate Social

Responsibility &
Sustainable Development
By Group 6
Akul Manoj Kumar
Gaurav Atulkumar Singh
Prateek Pandey
Saumya Shanker Dixit
Shagun Mishra
Sudhanshu Gupta

CSR and Sustainability Vision and Philosophy - Airtel

Vision Pillar 1 - To live an empowered, happy and sustainable life, millions need to be brought into
digi-presence
Vision Pillar 2 - Airtel, through its Mobile, digital TV and broadband platforms facilitates financial
services, education and health
Vision Pillar 3 - Airtel leverages its reach and accessibility to foster sustainable community
development
Promoting education including special education, employment enhancing vocation skills
especially among children and livelihood enhancement projects;
Eradicating hunger, poverty and malnutrition, promoting preventive health care and sanitation
and making available safe drinking water;
Contributions or funds provided to technology incubators located within academic institutions
which are approved by the Central Government.

CSR and Sustainable Development Initiatives and

Projects - Airtel (Domestic)
1.
.
.
.
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ACT Program
An initiative by Bharti Foundation which encourages employees to
Volunteer - time, skills and knowledge;
Donate - 24% of employees contribute to causes through ACT and
Evangelize - over 125 CEOs, HR Heads and ACT Ambassadors work towards encouraging
employees to make a difference

2. Bharti Foundation - The Satya Bharti School Program

. This program was launched in 2000 as the philanthropic arm of Bharti Enterprises. Its vision is to
help underprivileged children and young people of our country realize their potential.Its mission is
- Committed to creating and supporting programs that bring about sustainable changes through
education and the use of technology.

CSR and Sustainable Development Initiatives and

Projects - Airtel (International)
1. Airtel Africa
. It is a school adoption initiative under which, it has adopted primary schools in the rural areas of 17 African
countries.
. Airtel works closely with the government in these countries to improve the quality and delivery of education
by helping in the infrastructural refurbishment of classrooms, including furniture, providing school uniforms,
books and teaching aids, ICT ad broadband connectivity.
2.
Airtel Bangladesh
. Airtel Bangladesh has an Access to Information (A2I) project with the Government of Bangladesh that aims to
increase transparency, improve governance and reduce the time, cost and effort required to avail of
government services in rural Bangladesh
3. Airtel Sri Lanka
. Airtel Sri Lanka, through its Madu Maha Vidyalayam, Manmar project distributes school books and accessories
to talented, underprivileged children.
. In association with Sri Lanka College of Pediatricians, Airtel Sri Lanka continues to help fight child abuse. It has
published and informative booklet which educates parents on different forms of child abuse and neglect and
methods of countering them.

Budget Allocation and Utilization - Airtel

Going by the most current figures, per the Annual Report 2014-15,
Airtel has spent Rs 411 million on CSR Initiatives in FY 2014-15.

Implementation Issues & Challenges Airtel

The project, upon evaluation, should come under the ambit of activities listed in Clause
2 of the Act
Lack of interest between the local committee participation and contribution to CSR
activities of the company
There are no defined guidelines or directives to the company for CSR implementation
The role of media often influences business house to participate in the CSR activities in
which they gain visibility
The customer is free to perceive a company as per their wish, which might prove to be
good or bad for the company

Customer and Partner value addition

Rural call centers

Partner forums and satisfaction surveys

Rural value added services like

saral rozgar

Partner training

MATE: Mobile application tool for

enterprises

Encouraging partners to make full

disclosure about social, environmental
and governmental issues. CSR clause
embedded in the company's contract

Planet and People value addition

Reducing negative impact of
infrastructure
Using battery bank hybrid
solutions, Solar power etc.
instead of diesel to cope
with power shortage
Implementation of green
business practices in day-today operations
Waste management and
optimizing through e bills,
online payment etc.

Employee engagement,
reverse mentoring project,
Smartlearn +, the IRIS
learning center
Health and safety
Rewards

Impact through the Bharti Foundation

Satya Bharti School Program, it works in close partnership with the global educate child program
and is the flagship program of the Bharti Foundation to provide free quality education to
underprivileged children
Satya bharti Abhiyan to improve sanitation in rural Ludhiana
ACT (A caring touch) where employees donate time, skills, money and these donations are
matched by the company
Disaster relief in Jammu and Kashmir floods, flood relief in Meghalaya
IFFCO Kisan sanchar Ltd. In 2014-15 2 lac fishermen in Orissa were added to the network for
information on fisheries and cyclone warnings.

Vodafone: CSR
Designs its policies based on the three pillars of CSR - Social, Economic and
Environmental.
Encourage use of mobile technology, employee volunteerism, partnerships and
innovations.
Target beneficiaries : women, men, children, differently abled, geriatrics, and rural
communities

Vodafone: Sustainability
Vodafones ambition is to contribute to sustainable living by delivering connectivity and
innovative services to their customers, while maintaining the trust of the
stakeholders by behaving ethically and responsibly wherever they operate.

Governance

CSR and SD Organisation & Compliance - Vodafone

Voluntarily publishes the

annual sustainability
report known as
Footprints.
Has a CSR committee for
the board to guide the
CSR activities and 3
directors

Implementation Issues and challenges - Vodafone

E waste policy and sale of electronic scrap

Change in recharge coupon size
E-bill promotion

Impact of CSR activities- Vodafone

Partnerships with the Gujarat government to launch e-Mamta programme - (a mother
and child tracking system) helped lower the high infant mortality rate recorded in
many Indian states. The e-Mamta web-based application covers 80% of the
population with a database of about 98 lakh families in 26 districts of Gujarat.
Replacing 3,000 desktops with laptops to reduce carbon emissions; working closely with
suppliers to curtail plastic packaging for SIM cards, and several similar initiatives are
being undertaken to support a cleaner and healthier environment.
More than 85% of Vodafone India's over 1, 14,000 base stations are located in regions
where electricity from the grid is unavailable. These base stations are therefore
heavily reliant on diesel. They have deployed hybrid solutions at 2,435 sites.
Installation of variable speed diesel generators at 234 sites has helped reduce

Recommendations- Vodafone
Currently Vodafone has less affiliations with private NGOs it should work towards
forming new relationships with new partners in the future.
It already spends a significant amount of funds towards its CRS activities and has high
standards of reporting, but the company has to concentrate more on diversifying its
efforts to other neglected sections of society.
The company should focus on finding new innovative ways and ideas to support its
already strong employee driven CRS initiative. It should encourage its employees to
take part in more activities.
It should bring about more transparency when it comes to how it spends it CSR budget.