Global Institutes Amritsar

Session 2015-17

A
PROJECT REPORT
On
Consumer Behavior towards
BAJAJ FINANCE LTD

Dissertation submitted in partial fulfillment for the degree of

MASTER OF BUSINESS ADMINISTRATION
By
Akash Sareen
(1521048)
Under the guidance of

Mr. Rajesh Sharma

(GLOBAL INSTITUTES)

BAJAJFINANCE LTD
BAJAJ FINANCE LIMITED is an Indian-based most diversified
non-banking finance company incorporated on 25 th March
1987 and is registered with RBI. The headquarter of Bajaj
Finance Limited is at PUNE, INDIA.
JAMNALAL BAJAJ is the founder of the Company.
STRATEGY: Focusing on Long term profitable growth.

Innovating to provide better customer value.

Empowering to create our future leaders.

RESEARCH METHODOLOGY

This consists of the sources of data, the research population, sample size and sampling techniques used in the study. It also
included the data gathering instruments & data analysis.

SOURCES OF DATA

Data is obtained from both the primary and the secondary sources.

Primary Data

The primary data is obtained by me in the form of questionnaire.

Secondary Data

The secondary data which already exists and have been preserved for further use and studies. These data are obtained from
sources such as books, journals, internet and textbooks.

RESEARCH POPULATION

The research population comprises of consumers visiting at the Authorised Dealers of BFL.

SAMPLE SIZE

A sample size of 50 consumers is chosen to get a better understanding of the consumers opinion.

DATA GATHERING INSTRUMENTS

Questionnaire is used to obtain data for the study. It followed a pattern of questions which helped to obtain the required data.
The questionnaire used is related to the objectives as well as the research questions of the study.