Introduction

Jeff Bezos
July 1994, Seattle
Famous online retailer:
Books & cultural products
Diversified offers

Introduction
Corporate vision
We seek to be Earths most customer-centric company for four
primary customer sets: consumers, sellers, enterprises, and
content creators.
World second most innovative
companies (Forbes)
N 1 on Top 2000 for global online
shopping (Ystats)

Introduction
Turnover (Bn USD)
17.43
12.95
9.5
5.7

2007

6.7

2008

2009

2010

2011

Amazon history
July 1994: an Internet related foundation
1995 - 1996: Selling books online and gaining
popularity
1997 - 1998: Amazon goes public and expands
1999 2001: A billion USD turnover hiding
financial difficulties
2002 - 2012: First net profit for a future leader

Amazon products, service and activities

B2C: an offer defined by its ever growing variety

Amazon instant video

Amazon app store for Android
Amazon cloud drive
Amazon local

Numerous new stores

Amazons Kindle
2007: An innovative product created by Amazon

Ebooks sales, a new goldmine for Amazon

3 new models of kindle launched in 2012

Amazon taking advantage of the Ebook trend ( Web, android)

Amazon products, service and activities

B2B: Amazon targeting companies and pros
Amazon supply
AWS Marketplace
Amazon webstore
Amazon studios
Amazon latest acquistions: strenghening online retail
Avalon books
Kiva systems
Lovefilm.com
BuyVip.com
Zappos.com

Revenue 2012 (Bn $)

16.0
14.3

14.0

13.8

12.0
10.0
8.0
6.0
4.0

3.4

1.5

2.0
0.0

Walmart

Amazon

Ebay

Barnes & Noble

0.9
Netflix

0.2
Overstock

The market share of Amazon

Tablets Market T2 2012
Autres; 13% Amazon; 9%
Lenonvo; 1%
Asus ; 9%
Samsung ; 18%

Apple; 50%

Has 27% of the E-books Market & sells more E-books than
traditionnal books

Threats for Amazon

Wide competition from companies belonging to
different sectors
Amazon vendors contracts are not always renewed
Legal complaints and reputation
Publisher disliking Amazon pricing model
Oil prices affecting transportation costs

Strengths of Amazon
Strong brand image
Customer-centric vision and good CRM
Focus on R&D
A large range of products
Strong logistics

Weaknesses of Amazon

Low profit margins

Low cash flows

We thank you for your attention