AniCare AgriVet

Supply
Enterprise Plan

Presented By:
Theresa Paula A. Dela Rosa

Executive Summary

AniCare AgriVet Supply Business Plan

Theresa Paula A. Dela Rosa
Better Living, Toril, Davao City
P11,480.00
Sta. Ana Multi Purpose Cooperative
Monthly

Executive Summary

Objectives
Maintain 100% of customer base by consistent
customer service.
Expand our customer basethroughdirect
referrals and aggressive direct sales.
Expand ourproduct supply gradually, based on
customer requests.

Executive Summary

Mission
AniCare is a family owned and operated
business, dedicated todeliver
premiumproducts and services to our valued
customers.AniCare offersall of our customers
the direct personal attentionthey deserve.Our
commitment to customer service and
satisfaction assures us thatour customers are
100% satisfied with the products and services
we deliver.

Marketing Plan

Our Products
Veterinary Medicine
Feeds

Marketing Plan

Books (Related to Animals)

Live Animals

Marketing Plan

Organic Gardening Supplies/Fertilizers

Marketing Plan

Seeds of Plants, Flowers and Trees

Marketing Plan

Tools and Gloves

Marketing Plan

There will be a variety of our products based on our

suppliers. Namely B-Meg, Uno, Pigrolac, East West
Seeds and etc. Our products are the same as of the
other products found in other stores our advantage
is that we offer our customers an ease of access and
a wide variety at a reasonable prize.
Competition:
A couple of agrivet stores is located in Toril market
area which is 10 to 15 minutes away from the location
of our store such as B-Meg and Pacifica agrivet supply.

Marketing Plan

Market Segmentation
Livestock farmers

Cattle
Poultry
Swine
Fish

Backyard garden farmers

Rice farmers
Pet owners

Markets
Livestock
Backyard
Rice
Pet

Marketing Plan

Place of Distribution
The store shall be located in Better Living, Toril,
Davao City just beside the owners residence.

Marketing Plan

Location
4km radius

Marketing Plan

Promotion
The proponent shall use flyers and posters for
promotion.
P200.00 -flyers
P1000.00 posters
P800.00 worth of freebies

for every 200 worth of purchase

Grand opening promo till freebies last

Marketing Plan

Price
The proponent shall use competitive pricing.
The prices of the product shall be the same or
almost equal to the competitor store prices. Or
as suggested by the supplier.

 Customers/Farmers
Repacking/Retailing
Customers/Farmers

Distribut
ors

Store

Supplier

Delivery of supplies

Production Process

Technical Plan

Technical Plan

Field/Building Layout
Store Building Layout

Technical Plan

Field Layout

Technical Plan

Waste Disposal
Non biodegradable materials should be recycled
or segregated and shall be collected by local
garbage collectors.
Biodegradable materials shall be used to make
compost for organic fertilizer.

Technical Plan

Direct and Indirect Raw Material Requirements

Indirect Raw Material Requirements
Indirect
Materials

Cost/unit

Unit

Quantity
needed

Total cost

Scissors

40

pc

80.00

Calculator

300

pc

300.00

Chair

200

pc

400.00

Total

780.00

Technical Plan

Direct Labor Requirements

Direct
Labor

Cost/unit Unit

Qty

Total cost

Transportatio
n

200

200

TOTAL

person

200

Technical Plan

Administrative expenses
Particulars

1st Month

Salaries

6,000.00

Utilities

500.00

Pre-operational
expenses

2,000.00

Contingencies

1,000.00

Building

2,000.00

TOTAL

11,700.00

Organizational Plan

This proponent is family owned and operated.

Organizational Structure

Manager

Stock
Owner

Finance
Distributor
Distributor

Organizational Plan

Personnel Functions
Manager Performs the final decision making
and manages the firm.
Finance in charge in all financial activities, and
works as cashier.
Distributor assists customers needs and
deliver it to them (selective)

Financial Plan

Source of Funds
The business will need P11,480.00 to operate. A
P15,000.00 will be loaned from the Sta. Ana
Multipurpose Cooperative with a 3% diminishing
interest rate to be paid within 12 months term.

Total Project Cost

Description

Quantity

Unit

Cost

Flyers

set

200.00

Posters

set

1,000.00

Freebies

set

800.00

Office supplies

set

780.00

Utilities

500.0

Building

2,000.00

Labours

6,200.00

TOTAL

11,480.00

Financial Plan

AniCare Agrivet Supply

Projected Income Statement
For the 1st Month Operation

Revenues/Sales
40%
Misc
Feeds
Fertilizers
Seeds
Tools
Medicine

16,000.0
0 6,400.00
24,000.0
0 9,600.00
12,000.0
0 4,800.00
6,000.00 2,400.00
3,200.00 1,280.00
2,400.00 960.00

Financial Plan

Expenses
Labor
Other
Investment

6,200.00
5,280.00

Total

11,480.0
0

Net Inome

13,960.0
0

Financial Plan

AniCare Agrivet Supply

Projected Cash Flow Statement
For the 1st Month Operation
Cash Inflows
Revenues

25440

Loans

15000

Total

40440

Financial Plan

Cash Outflows

Payment of Loans
Payment of Labors
Purchase of
Tools/Equipments
Utilities

1,700.0
0
6,200.0
0
4,780.0
0

Total

500.00
13,180.
00

Cash Ending

27,260.
00

Projected Balance
Sheet

Assets
Cash
Non current assets
Total Assets
Liabilities
Current loan payable

27,260.00
0
27,260.0
0

Total Liabiities

13,300.00
13,300.0
0

Owners equity
Net income

13,960.00

Financial Plan

Financial Analysis
Return of Investment (ROI)
ROI=(13,960.00/13,180.00)(100)=105.91%

Liquidity Analysis CA-CL

27,260.00-13,300.00= 13960
Solvency Analysis (D/A)
13,300.00/27,260.00=0.49

Financial Plan

Break Even Price

11,480.00/63,600.00=0.1805