TRANS-HIMALAYA

CAR/JEEP RALLY

Presented By:
Ayesha kousar
(150962)
Amna Hassan
(150960)
Humna Amjad
(150961)

INTRODUCTION

To create a yearly exclusive event

based on a driving rally theme
Created to encourage foreign and local tourists
To create an event that brings financial
opportunities to the local communities via
tourism

PRODUCT

Differs from other products due to

its large canvas.
It covers a range of elements such as accommodation, food
and beverages, transportation,
scenic/heritage/historical/geographical/spiritual
attractions, recreation and of course the customers own
outlook.
With the help of this rally, KPK government can attract
many foreigners to explore the real beauty and
attractiveness of the nature and satisfy the
touristsinnate experiences

PRICE

Price in case of
tourism is the amount
of money that
customer pays for the
package offer.

The pricing will be based on basis of offering

made; the accommodation standard, food
standard, transportation standard,
recreation and the aspirations to be met
with.

PLACE

PROMOTION
ADVERTISING in mass media, Paper and Sign
boards.
Appointing Ambassadors like famous celebrities ,
Politicians and Foreign Country Diplomats.
Through Social Media campaigns , inviting
Groups having interest.
Through Sponsorships (Dew, Sting, Shell, Total
etc.)

Threats of New
Entrants (High)
Less

legal
requirements
Low startup costs

Threats of substitute (High)

Few

substitutes
available
Low Switching cost
More indirect
substitutes available
(Northern area
tourism, other form of
tourism)

BARGAINING POWER OF BUYERS

(HIGH)
Buyers

in this case are off-road clubs

Few buyers in the market
Few substitutes available

BARGAINING POWER OF SUPPLIERS

(HIGH)

Suppliers

KPK

Local

in this case is the government of

suppliers will not be as strong as of

government.

COMPETITIVE RIVALRY
(MODERATE TO HIGH)
The

competitive rivalry is moderate in a sense that

few jeep rally and trip organizers are currently in the
market

As

it is a government project so it will be more

powerful and cost effective than other in market.

POLITICAL

Politically, Pakistan is under going a very bad phase.

Terrorism is at its peak and security threats are getting high
day by day.
However, social events still take place here and as government
is the main organizer of the rally so security is expected to be
really tight.
And for that the event needs to be critically planned and
organizers need to have:
1.
2.
3.
4.

Special identity cards given to participants and audience passes.

Bomb disposal squad.
Heavy police backing up.
And other necessary steps to ensure security and avoid any unpleasant
event happening.

ECONOMIC

This event will boost the economy of the country as the

previous jeep rally in Cholistan did.
The government will try to
improve the facilities along
the route and develop the
places where the sports
event takes place.
Government can also build a tourist resort which can further
increase the countrys attraction and help the economy to
prosper.
Moreover, the fuel prices are being decreased which is why
more people can participate and make the event successful.

SOCIAL

Pakistani's like recreational activities and social

events are always successful.
Jeep/car rally is a very big event as in
the Cholistan jeep rally which was held
from February 13 to 15 2015 more
than three lakh persons participated.
Moreover, the event like previous years can also
feature a cultural night, fireworks, camel dance
and a tourist camp site which can have a great
impact on the success of the event.

TECHNOLOGY

Pakistan is not very advanced in terms of

technology.
But, the event doesnt require much technical
advancement,
Technology is needed for technical examination of
the vehicles and medical examination of the
participating drivers.

THANK YOU!
Any Questions?