Rachita

Rashi

Sakshi Bhasin

Sakshi Malhotra

Smitahsya Shah

Vinita
vToday
hospitality
sector is one
of the fastest
growing
sectors in
India. It is
expected to grow
atThe
v the rate of
Hospitality
8.8% between 2007
Industry
and 2016 is a
3 . 5 Trillion
dollar Service
Sector within
Travel and Tourism is the second highest foreign
The tourism
industry
contributed 6.1%
to the GDP in
2008/09 compared
to 6.8% in
2007/08.
According to
estimates of the
World Travel and
Tourism Council
(WTTC), GDP growth
for Travel &
According to a report, Medical Tourism will grow at a
CAGR of over 27 per cent in the period 2009–12 to
Categorization
vBased on
Location
v
vBased on Size
of Property
v
vBased on the
Level of Service
v
vBased on the
Length of Stay
v
vBased on Theme
Performance
 Indian Hotel
- A New Phase of Growth . . .

Industry
vCurrently supply of
110,000 rooms
Shortage of
150,000 rooms
v2010 Commonwealth Games

vHotel rates are likely to rise

by 25% annually and
occupancy by 80%, over the next
two years.**

**This will affect the competitiveness of India as a cost-effective

tourist destination.
MAJOR PLAYERS . . .
PRODUCT LINE . . .
*** Source: Ministry of Tourism, Government of India
PRICING STRATEGIES . . .
Case


StudyOn
Taj -Hotels
,Resorts & Palace
 The Indian Hotels
Company Limited
(IHCL) **
Founder of the
Tata Group, Mr.
Jamsetji N. Tata
The Taj Mahal
Palace Hotel, Bombay
in 1903
** also known asTaj Hotels Resorts and Palaces
 a h a l
T a j M
T h e o w e r
e & T
Pa l a c
 Sea Lounge

Aquarius

Starboard Bar

Harbour Bar:

La Patisserie
 Restaura
nts
 Golden Dragon:

» Shamiana:
» Souk:

» Masala Kraft:

» The Zodiac Grill:

Wasabi By Morimoto:
Zodiac grill
at Taj
Mahal
Palace &
Tower is
the most
Expensive
restaurant
 Facilities
Hotel Business
Services
•Wireless Internet access
•Broadband Internet access
•Colour copier
•In-house video-conferencing
•
Hotel Leisure and
Other Services
•Babysitting
•Currency exchange
•Express laundry / Dry cleaning
•Florist
•House doctor
•Laundry services

Yacht
Meeting Rooms & Banquet
Marketing
Strategies
PR
Sales Team

PR:
GSR

Alliance
- Leading Hotels of t
Star :
Taj Stats,
Taj Exotica(Resorts)
 
Cash cows :
Luxury Hotels
 
Question mark (?) :
Taj Luxury
Apartments, Ginger
Hotels
 
Dogs :
Taj Gateway Hotels
(Business Hotels),
Taj Air
 
 
 
vCompetitive Rivalry within the industry : Oberoi &
Trident group
vThreat of new entrants :
Marriot, 4 seasons
vBargaining power of customers : High, as
competition is very intensive
vBargaining power of suppliers : Medium