Professional Documents
Culture Documents
INTO
INTERNATIONAL BUSINESS
By
Rizwan
Dhanesh
Prathamesh
EXPORTING
-indirect exporting
-direct exports
-intra-corporate
transfers
SPECIAL MODES
-Contract
manufacturing
-Management
Contracts
-Turnkey projects
LICENSING
FRANCHISING
Forms of Exporting
Indirectexporting
Direct
Intraexporting
Forms of Exporting
4
Indirect Exporting
U.S.A
Direct Exporting
China
Intra-corporate Transfer
U.K
Exporting
Licensing
Patents
Trademarks
Copyrights
Technology
Technical know-how
Specific business skills
Basic Issues in
International Licensing
Franchising
Under franchising, an independent organisation
called the franchisee operates the business
under the name of another company called the
franchisor.
In such an arrangement the franchisee pays a
fee to the franchisor.
Franchising is a form of Licensing but the
Franchisor can exercise more control over the
Franchisee as compared to that in Licensing.
Franchising Agreements
Contract manufacturing
Management Contract
A management contract is an agreement
between two companies whereby one
company provides managerial assistance,
technical expertise and specialised
services to the second company for a
certain period of time in return for
monetary compensation.
Eg. Schools, sports facilities, hospitals,
office buildings, malls and large
businesses have on-site cafeterias,
restaurants.
Management Contract
Advantages
Turnkey Project
Turnkey Project
Greenfield Strategy
Advantages
Acquisition Strategy
Advantages
Joint Ventures
Joint Ventures
Advantages:
Disadvantages:
THANK YOU