HDFC BANK

(IMC Perspective)

Prepared by :
Tejas Prajapati(11581)
Brijesh Ratnani(11582)
Purva Shah(11583)
Viren Tandel(11587)
Ankit Sharma(11584)
Vadan Vala(11590)
Rashed Ahmed (11492)
Harit Trivedi(11588)
Shreyansh Yadav(11592)
Nisarg Sutariya(11586)
Moika Vorli(11591)

HDFC HOME LOANS

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ANALYSIS

Advertisement
HDFC- Apni jagah banao
Time- 60 secs
Psychographic Market Segment- Aspirers
Target Audience- Common people

Message Strategy
The message theme is the outline of the key
ideas in advertising. It is the central part of the
creative brief
The message theme can be created using the
number of message strategies
A message strategy is the primary tactic to
deliver the message theme
APNI JAGAH BANAO main message in the
advertisement well defined 6 times in the
advertisement
Message is clear and understandable through
visuals and expressions

Appeals
This advertisement contains appeal of emotions and
desire of the customers to have their own home
Most of the advertising contains emotional appeals
because emotional advertising can capture a viewers
attention and foster an attachment between the
consumer and brand
Without humour and emotion marketer advertisement
cannot attract customer

Creative brief message

In this advertisement six different subjects are
shown
First of all one boy finding his own space in the
dog house is shown, thenafter girls are shown
playing with eachother in separate space
Third one is about a boy who is hiding from his
mother in cupboard where he is not worried
about drinking milk forcefully.
Fourth is about a girl and a boy who likes to find
some place alone to share certain moments
Fifth is about a group of young guys who finds
their space inside a truck in wilderness to play
music
Last but not the least is about a married couple

Execution framework
From children to married couples everyone
aspires to have a home is shown in a
commercial with emotional touch
The customers want their own home and
this is shown six times in the commercial
It explains to the customers how HDFC
bank understand their world and how
exactly they fit in their lives

Spokesperson
In this advertisement, they have
selected normal people. The reason
behind notselecting celebrity may be
they wanted to give it real touch

Leverage point
Emotional touch and their desire to
have a home along with persuasive
communication and source
attractiveness are the leverage point
of the advertisement.

Products and services

highlighted
Home loans
HDFC makes a deliberate effort to
differentiate itself from the rest
The banks key strength lies in their
ability to consistently deliver a
satisfactory banking product/services

Area of improvement
In this advertisement HDFC bank has shown

clearly about the desire to have a home from

early childhood. However in the end if they had
shown their journey till actually they own a home
then it could have been a better advertisement
Here in this advertisement a direct relation

betweern children and home loans as a product

can be found imperfect to certain audience

HDFC BANK
MASTERCARD

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ANALYSIS

Advertisement
HDFC- #Celebrate Heroes!, This is chance
to do something priceless!
Time-91 secs

Analysis of
Advertisement:

Product / Service : HDFC Bank and

Mastercard
Attraction of ads : Anil Kapoor &
Woman empowerment
Advertising Medium Used for
Campaign: Outdoor Media (MOVIE
THEATRE), Digital Media and Television.
Target Audience: Young Generation
and Working Class people

Analysis of
Advertisement:
Product Features Highlighted:
Rs.10 Lacs for customers hero & a trip to the
US for customer
Which message this advertisement want
to convey?
This advertisement conveys the message that,
now there is a bank who is trying to realise the
need for more Heroes who empower women.
They are trying to convince us by saying This is
your chance to do something priceless!

Analysis of
Advertisement:
Improvement in Advertisement:
Bank can give fund to those people
who are willing to do social activity
for woman empowerment, which is
missing in the advertisement.
They should highlight their product
more.

HDFC BANK DIGITAL

BANKING

Analysis of
Advertisement:
Product / Service : Digital Banking (Mobile
Banking)
Slogan / Theme : Bank Aapki Mutthi Mein
Advertising Medium Used for
Campaign: Print Media, Outdoor Media
(Banner), Digital Media and Radio.
Product Features Highlighted:

Instant Account Opening

Online Payment
Online Shopping
Quick Loan
Quick Investment
Convenience Banking

Analysis of
Advertisement:
Message Presentation: Good use of colours that is similar
to the logo. Message is to the point and concise.
Message Appeal: Mostly to the Logical, Rational minds of
consumer.
Target Audience: Young Generation, Tech-savvy people,
Business man and Working Class people
Which message this advertisement want to convey?
This advertisement conveys the message that, instead of
going to bank we can do banking from a mobile application of
HDFC on our own convenience, at their place, at their time.
Improvement in Advertisement:
Company can add details of the application they are offering
is missing in the advertisement.

Thank You