Professional Documents
Culture Documents
& Hypotheses
Research questions/hypotheses
Viewed within the context of
logical structure and
objectives
Research
Questions
(descriptive
objectives)
Hypotheses
(comparison
objectives)
Apply to a sample
not population (or
census).
Research Questions
Hypotheses
Variables
Null
Alternative
Directional
Other
Null Hypothesis
Alternative/Directional
Expresses a
relationship between
the variables under
study
Alternative: points a
direction and
requires
assumption that is
specified and
objective
Expresses a
relationship
between the
variables under
study
Directional: points
a direction and
requires evidence
via literature
11
Hypotheses
Support
Not supported
12
Qualifications
Some Criteria
Related Hypothesis
Null
Alternative
Directional
Satisfaction
Emotional response
(sense of
contentment that
arises from an actual
experience in relation
to an expected
experience)
Frames willingness to
revisit and customer
loyalty
Complementary to
service quality
Applies to all or
certain library
service area
Focuses overall or
on specific
transactions
17
18
Passive Approach
Casual comments
Comment cards
Compliant analysis
Proactive Approach
Satisfaction surveys*
Focus group
interviews
20
Examples: Satisfaction of
users
Research
Questions
Hypotheses
22