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DARINKA BERNUY
MARCO CELEDONIO
LUIS FLORES
DIEGO PESANTES
PRIGHIA SILVA
CONTENT
Introduction
Corporate Strategy.
Competitive Strategy.
Forecasting.
Aggregate Planning.
Introduction of the
company
Tigre is a peruvian company that have
MISSIO
Be successful as the most dynamic, flexible and
N
market responsive organization, with footwear as
it's core business
VISION
Competitive
Strategy
Segmentation: Tigre is one of
the chains of footwear with
greater national scope in our
country. This company focuses
in social economic level B and
C.
The advantage competitive is
APC-PIVES
Asociacin de
Productores de
Calzado y Afines
del Parque
Industrial
Warehouse
Finished Goods
One facility in
Surco, Lima
Distribution
Own distributers
Retailer
Tigre have
different stores
around Peru,
especially in
provinces like to
Cusco, Abancay
and others.
Tigre sells in
communities of
Peru.
Consumer
SUPPLY
CHAIN
STRATE
GIES
LOGISTICAL DRIVERS
50 facilities in
Lima
70 facilities in
provinces of the
country
Facilities
Decentralize
d
The company is
decentralized to
sell their
products in
each part of the
country.
Efficiency
CROSS-FUNCTIONAL DRIVERS:
INFORMATION
Stores
BATA operates stores in many cities of the world
Success
The Company have an specialized group to analyze key locations to
open new stores from the Company.
Responsiveness
Street stores: they are cheap to maintain
Consider: location, people flows and nearby business
CROSS-FUNCTIONAL
DRIVERS: PRICING
own plants
Import
Efficiency
FORECASTING METHODS
20% of Tigre shoes are in retailers stores, such as Ripley, Saga
cities.
Footwear market dont have a precise number but it must be two
sneakers.
AGGREGATE
PLANNING
Tigre produce their own shoes but they also import.
Of all imports of pairs of shoes in Peru, 10% is done by
Tigre.
Tigre does not use an Aggregate Planning for their
workforce.
strategy:
POTENTIAL
PROBLEMS
AND RISKS
Problem
1
Problem
2
PROBLEM 1 : PROCESS
Manufacturer
outsourced
Change of
fashion
Wide inventory
Overstoc
k
The finished
goods are
outsourced by
national
suppliers.
They change
shoes models
constantly
because of the
trends and
fashion.
Build up
inventory with
old fashion of
shoes.
PROBLEM 1: SOLUTION
Use systems to have an accurate
forecast demand.
Design the models of shoes
according with the local fashion and
trends.
Send the units unsold to another
stores in other cities with other
season (Provinces).
Economic impact
More sales,
increase the
supply chain
profits.
More
Reduce the
responsive,
cost by goods
clients more
unsold
happy.
PROBLEM 2: PIRACY
The informality in
the shoes sector is
increasing day by
day, so its
producing a price
war ( lowest
prices)
In Peru exists
many Piracy and
sometimes
people prefers
this because
they think the
shoes have a low
cost and same
quality.
Tigres company
lose customers
PROBLEM 2: SOLUTION
Joint
Ventur
e
A joint venture is a
strategic alliance
where two companies
join to form best
marketing tactics to
benefit mutually.
In order to Tigre
maintain its potential
customers, they should
establish Strategic
alliances such as joint
venture with local
retailers, so consumers
can access in a faster
and easier way to the
products.