You are on page 1of 6
The Evolution of the Coca-Cola Christmas Commercials 94 years of sharing happiness
The Evolution of the Coca-Cola
Christmas Commercials
94 years of sharing happiness
General information  1885: Doctor John Stith Pemberton has invented the first Coca Cola recipe in
General information
 1885: Doctor John Stith Pemberton has invented the
first Coca Cola recipe in Columbus, Georgia
 “Coca Cola” is was Frank Robinson’s idea of name, who was
a good friend of Pemberton
 Robinson has designed the logo
(he suggested that “the two C would look well in advertising”)
 8 may 1886: It was sold at Jacob’s Farmacy from
Atlanta, Georgia, due to its medicinal properties
(Pemberton said that Coke has cured different
diseases, such as morphine addiction,
neurasthenia, headache and even
impotence)
 29 may 1886: Pemberton produced the first Coca Cola commercial, in which starred the actrice
 29 may 1886: Pemberton produced the first Coca
Cola commercial, in which starred the actrice Hilda
Clark
 During the first year, sales averaged a modest nine
servings per day in Atlanta. 
 Griggs Candler, a known bussinesman, buys Pemberton’s recipe for 2,300$ and starts to promote aggressively
 Griggs Candler, a known bussinesman, buys Pemberton’s
recipe for 2,300$ and starts to promote aggressively the
product, which increases the profit up to 4000%
 The first servings of Coca‑Cola were sold for 5 cents per
glass
 Today, daily servings of Coca‑Cola
beverages are estimated at
1.9 billion globally.
 12 march 1894: Coca Cola
sold in bottles for the first time

Also…

The Company began its Christmas advertising in the 1920s In 1930, artist Fred Mizen painted a department- store Santa in a crowd drinking a bottle of Coke The Coca-Cola Company commissioned the illustrator Haddon Sundblom to develop advertising images using Santa Claus (showing Santa himself, not just a man dressed as Santa) For inspiration, Sundblom used Clement Clark Moore's 1822 poem "A Visit From St. Nicholas" Moore's description of St. Nick led to an image of a warm, friendly, pleasantly plump and human Santa

 So Coca-Cola advertising showed Santa delivering toys, playing with them, pausing to read a letter
 So Coca-Cola advertising showed Santa
delivering toys, playing with them, pausing to
read a letter and enjoy a Coke, visiting with the
children who stayed up to greet him
 This big, jolly man in the red suit with a white
beard, didn’t always look that way,
but thank’s to Coca Cola there he is!