The Evolution of the Coca-Cola

Christmas Commercials
94 years of sharing happiness

General information

1885: Doctor John Stith Pemberton has invented the

first Coca Cola recipe in Columbus, Georgia

Coca Cola is was Frank Robinsons idea of name, who was

a good friend of Pemberton

Robinson has designed the logo
(he suggested that the two C would look well in advertising)
8 may 1886: It was sold at Jacobs Farmacy from

Atlanta, Georgia, due to its medicinal properties

(Pemberton said that Coke has cured different
diseases, such as morphine addiction,
neurasthenia, headache and even
impotence)

29 may 1886: Pemberton produced the first Coca

Cola commercial, in which starred the actrice Hilda

Clark

During the first year, sales averaged a modest nine

servings per day in Atlanta.

Griggs Candler, a known bussinesman, buys Pembertons

recipe for 2,300$ and starts to promote aggressively the

product, which increases the profit up to 4000%
The first servings of CocaCola were sold for 5 cents per
glass
Today, daily servings of CocaCola

beverages are estimated at

1.9 billion globally.

12 march 1894: Coca Cola

sold in bottles for the first time

Also

The Company began its Christmas advertising in

the 1920s
In 1930, artist Fred Mizen painted a departmentstore Santa in a crowd drinking a bottle of Coke
The Coca-Cola Company commissioned the
illustrator Haddon Sundblom to develop advertising
images using Santa Claus (showing Santa himself,
not just a man dressed as Santa)
For inspiration, Sundblom used Clement Clark
Moore's 1822 poem "A Visit From St. Nicholas"
Moore's description of St. Nick led to an image of a
warm, friendly, pleasantly plump and human Santa

So Coca-Cola advertising showed Santa

delivering toys, playing with them, pausing to

read a letter and enjoy a Coke, visiting with the
children who stayed up to greet him
This big, jolly man in the red suit with a white
beard, didnt always look that way,
but thanks to Coca Cola there he is!