Operations Strategy at GALANZ

MEMBER:
AJAY POKHREL
ALINA DANGOL
AMITANANDA NEUPANE
AMRIT PANDIT

Background
Founded in 1978
Produced down feather product
Change in policy of tariff & infrastructural change

posed potential risk

Liang senior search new business
Enter new business microwave oven

Why?
Great potential in china as well as international

market
Imported at high price
China modernization process changing
Able to produce at less cost than competitor

Operations objective
Cost
Focused on cost leadership strategy
Economics of scale
Provide necessary training
Cheap labour
Mass production of magnetron

Innovation
Investment more than 3% of annual revenue
Established research institute of household electrical

appliances
Import advanced technology

Quality
Vertically integrate supply chain
Added new feature & technology
Cavity matching design, improved power supply,

steaming

Delivery
Chinese as well as international market
Strategic partnership with multi national company
52 sales office across china & many branches

Service
Makes investment on after sales service
Established customer support (repair &

maintenance, handling customer complain, warranty

claim)
Make a loyal customer & brand

Galanzs Competitive Strategy

Low price strategy

Galanzs operation strategy

Transfer of Production Line through OEM

agreement
Price War

Recommendations
Continuation of OEM and ODM business.
Stay on Cost leadership to enter new market.
Gradually develop OBM in international Market
Improve Costumer Relationship
Widening marketing channels