Professional Documents
Culture Documents
Social media itself is a catch-all term for sites that may provide radically different
social actions.
For instance, Twitter is a social site designed to let people share short messages or
updates with others.
Facebook, in contrast is a full-blown social networking site that allows for sharing
updates, photos, joining events and a variety of other activities.
Social media has increasingly grown in popularity for its ability to allow users to
communicate without being in the same physical location.
1. Facebook
2. Youtube
3. Twitter
4. Linkedin
5. Pinterest
6. Tumblr
7. Instagram
8. Reddit
9. Google Plus+
10. Vine
The Facebook website was launched on February 4, 2004, byMark Zuckerberg, along
with fellowHarvard Collegestudents and roommates,Eduardo Saverin,Andrew
McCollum,Dustin Moskovitz, andChris Hughes.
The founders had initially limited the website's membership to Harvard students;
however, later they expanded it tohigher education institutions in the Boston area,
theIvy Leagueschools, andStanford University.
Facebook gradually added support for students at various other universities, and
eventually to high school students as well.
Since 2006, anyone age 13 and older has been allowed to become a registered user of
Facebook.
The site allows users to upload, view, rate, share, and comment on videos,
Twitter was created in March 2006 byJack Dorsey,Evan Williams,Biz Stone, andNoah
Glassand launched in July 2006.
The service rapidly gained worldwide popularity, with more than 100 million users
posting 340 million tweets a day in 2012.
As of March 2016, Twitter has more than310 million monthly active users.
Social networkingservice that enables users to send and read short 140charactermessages called "tweets".
Registered users can read and post tweets, but those who are unregistered can only
read them.
Social media marketing is a form of internet marketing that implements various social
media networks in order to achieve marketing communication and branding goals.
Social media marketing primarily covers activities involving social sharing of content,
videos, and images for marketing purposes, as well aspaid social media advertising.
Success with social media and content marketing requires more listening and less
talking.
Read your target audiences online content and join discussions to learn whats
important to them.
Only then can you create content and spark conversations that add value rather than
clutter to their lives.
Spend time finding the online influencers in your market who have quality audiences
and are likely to be interested in your products, services and business.
Connect with those people and work to build relationships with them.
If you get on their radar as an authoritative, interesting source of useful information,
they might share your content with their own followers, which could put you and your
business in front of a huge new audience.
If you spend all your time on the social Web directly promoting your products and
services, people will stop listening.
You must add value to the conversation.
Focus less on conversions and more on creating amazing content and developing
relationships with online influencers.
In time, those people will become a powerful catalyst for word-of-mouthmarketingfor
your business.
You wouldnt ignore someone who reaches out to you in person so dont ignore them
online.
Building relationships is one of the most important parts of social media marketing
success, so always acknowledge every person who reaches out to you.
You cant expect others to share your content and talk about you if you dont do the
same for them.
So, a portion of the time you spend on social media should be focused on sharing and
talking about content published by others.
The first step to any social media marketing strategy is to establish the objectives and
goals that you hope to achieve.
Having these objectives also allows you to quickly react when social media campaigns
are not meeting your expectations.
Without goals, you have no means of gauging success or proving yoursocial media
return on investment (ROI).
These goals should be aligned with your broader marketing strategy, so that your
social media efforts drive toward your business objectives.
If your social media marketing strategy is shown to support business goals, youre
more likely to get executive buy-in and investment.
Example:
For Instagram we will share photos that communicate our company culture. We will do this
by posting three photos a week. The target for each is at least 30 likes and 5 comments.
A simple way to start your social media marketing plan is by writing down at least
threesocial media goals.
Make sure to ask yourself what the goal will look like when completed, and use that to
determine how you will track it.
Your editorial calendar lists the dates and times you intend to publish blogs, Instagram
and Facebook posts, Tweets, and other content you plan to use during your social
media campaigns.
To find out what adjustments need to be made to your social media marketing
strategy, you should constantly be testing.
Build testing capabilities into every action you take on social networks.
Record and analyze your successes and failures, and then adjust your social media
marketing plan in response.
Get in your event groups and focus the remaining time on creating a social media
plan.
One of you will submit your plan to me on Canvas.
Everyone should submit grades (1-5) for their teammates online.