You are on page 1of 15

BJELANICA

SPA CENTER

ABOUT THE COMPANY

The name of our company is Bjelanica Spa Center.

The company would be located on the Bjelanica mountain.

High above the bustle of the city of Sarajevo, Bjelanica SPA


center would be the first and only spa center on this beautiful
mountain.

Bjelanica Spa Center would offer their customers the


following services: Fitness Center, Hair Saloon, Sun Terrace
with open and closed pool, Jacuzzi and Massage.

VISSION
Become nationally recognized by our
service and quality standard, and to be
consistent in promotion of our center as
the most exclusive one on Bjelanica.

MISSION
Be the stage for the exceptional and
timeless experiences where people
would relax and feel the serenity of our
SPA center facilities.

OUR VALUES
We are dedicated to the guests we serve, the employees we trust, the
community we support, and the shareholders and property owners we
value.

People and the Environment: Our greatest assets that we pledge to


respect, serve and sustain.

Quality: Part of our DNA that permeates every decision we make.

Safety: Make the SPA center a safe place

Collaboration This is how we do things because it creates the highest


value over time.

Hardwork

Teamwork

SWOT ANALYSIS
Strengths

SPA center would be equipped according to highest quality


standards in all aspects.

Wide range of services offered by Bjelanica SPA Center.

Weaknesses

1. Lack of interest

2. Far from city

3. Too expensive

Opportunities

1. First exclusive SPA center on Bjelanica mountain.

2. People coming to Bjelanica all year.

Threats

1. New competition

2. Legal issues

WHAT ARE WE OFFERING ?


Bjelanica SPA Center offers three types of services to its customers:

1. SPA day service all inclusive : Price of this service is 35 KM per day,
and customers which have chosen this option can use saunas, Jacuzzis,
indoor and outdoor pools, massage, and Fitness center.

2. Hair treatment: not included in SPA day service all-inclusive offer, and
costs 15 KM per treatment.

3. Massage: costs 20 KM for 1 hour of massage.

In all services free drink is provided to our customers.

WHO IS OUR CUSTOMER ?


Our customers would be people with children
who want to enjoy and relax on the
Bjelanica mountain and experience timeless
treatments at our SPA center.

PROMOTION
Bjelanica SPA center plans to advertise through following ways:

1. City billboards in Sarajevo, Zenica, Tuzla, Mostar, Biha, Banjaluka


(Europlakat BH)

2. Dnevni Avaz newspapers (Avaz Roto-press d.o.o)

3. eKupon (www.ekupon.ba)

4. Social networks (Facebook, Twitter, Instagram)

TIMING / PLAN
Activities related to creation of preconditions for the realization of the
project and timing

Firm registration: 30 days

Legal procedure when buying a free land on Bjelanica: 30 days

Construction of building: 1 year

Interior preparation: 60 days

Staff selection and training: 30 days

Equipment mounting: 10 days

Promotional activities: 20 days

Opening activities: 1 day

REVENUES FROM SALE


OF OUR SERVICES

PROFIT AND LOSS


STATEMENT

PROJECT HAS
POSITIVE NPV BUT
NEGATIVE IRR

Prepared by: Amer Pirija


Kenan Mahmi
Lejla Hajri

You might also like