Professional Documents
Culture Documents
SPA CENTER
VISSION
Become nationally recognized by our
service and quality standard, and to be
consistent in promotion of our center as
the most exclusive one on Bjelanica.
MISSION
Be the stage for the exceptional and
timeless experiences where people
would relax and feel the serenity of our
SPA center facilities.
OUR VALUES
We are dedicated to the guests we serve, the employees we trust, the
community we support, and the shareholders and property owners we
value.
Hardwork
Teamwork
SWOT ANALYSIS
Strengths
Weaknesses
1. Lack of interest
3. Too expensive
Opportunities
Threats
1. New competition
2. Legal issues
1. SPA day service all inclusive : Price of this service is 35 KM per day,
and customers which have chosen this option can use saunas, Jacuzzis,
indoor and outdoor pools, massage, and Fitness center.
2. Hair treatment: not included in SPA day service all-inclusive offer, and
costs 15 KM per treatment.
PROMOTION
Bjelanica SPA center plans to advertise through following ways:
3. eKupon (www.ekupon.ba)
TIMING / PLAN
Activities related to creation of preconditions for the realization of the
project and timing
PROJECT HAS
POSITIVE NPV BUT
NEGATIVE IRR