DIGIADX

Transforming Digital Advertising into Personal Experience

PROBLEM
Existing Ads Exchange platform dont allow advertiser to connect with them directly,
so advertiser need to spend higher budget for digital campaign because they need to
contact local agency
Self service & Transparancy is important concern for advertisers (SMB, Brand,
Startup) so they can learn how to manage, customize* and evaluate their campaign.
High requirements for New Publisher (website/Blog/Mobile Apps) or Publisher with low
traffic to monetize their media
Additional Service like design Ads banner, Ads Copy, digital campaign consulting are
really needed especially by traditional** SMB.
Note :
* means Advertisers can choose their campaign type (CPM/CPC/CPI), Schedule, Targeting Type, and campaign budget
** means SMB that never use digital marketing

SOLUTION
Digital advertising exchange platform where
Advertisers and Publisher can directly connect to:

For
Advertiser

Optimize
Marketing
Budget
when create digital
campaign

For
Publisher

Create,
Customize, &
Evaluate
Campaign

Simpler
Requirement to
Monetize

with Self Service

Dashboard

for new or low traffic publisher

Get free
Additional
Service
for those who need

Have more
Transparency
when generate invoice

MARKET VALIDATION

www.eMarketer.com

www.eMarketer.com

$720,000,
000

75%

Indonesia Digital Ad Spending in 2015

Indonesia Digital Ad Spending YoY

Growth in 2015

MARKET SIZE

Based on data from 2015,

Small Medium
Business
36% of SMB are offline

58 Million SMB
that contribute up
to 85% of
Indonesia GDP

37% Of SMB already online with very

basic skill of internet knowledge

18%
9%

of SMB have moderate online

internet skill

of SMB have advance online internet

skill

SMB Captive market size is around 9 %

equal to 5 million SMB, with potential
market size up to 11 million SMB

Brand

$ 550 million
Advertising spent from
top 10 brand in Indonesia

~$38
million

Estimate number of
Digital Advertising spent
from top 10 brand in
Indonesia

PRODUCT Advertiser

For more detail please click below url

https://marvelapp.com/87j0266/screen/15798238

PRODUCT - Publisher

For more detail please click below url

https://marvelapp.com/87j0266/screen/15798238

BUSINESS MODEL
We take 20% rev share on each transaction

12
Billio
n
Total Impression per
year
Projected by end of
2017

$0.01
Minimum Cost
per Mile (CPM)
CPM may vary
between $ 0.01 $ 1

$120,0
00
Revenue
Gross Revenue
projected by 2017

LEAN CANVAS

MARKET ADOPTION
Stimulation

Digital
Advertising
Partnership
Event

Event

Retentio
n

Awareness and
Acquisition
Awareness &
Acquisition
Partnership with SMB
association, media, telco
& internet company
Advertorial
Digital advertising

Stimulations
Focusing on event
roadshows/hands on
experiences for SMB
association to create word of
mouth
Reseller
Retention

Reward program based on loyalty point for advertiser and

publisher

COLLABORATION
We will to work together and collaboration to expand DIGIADX digital ads
exchange platform with:
1. SMB Association
2. Telco Company & Internet Service Provider
3. Media Online Company
4. Social Media Network
Collaboration will be:
1. UKM Association as a advertiser, they can promote and sell the products via our
platform through our media partner big or small, e.g. Kompas, Liputan 6 and next with
social media network
2. Telco company, they have a traffic and crowd as a publishers they can to boost our
products. We can do revenue sharing
3. Media company, big or small or even blog. We have to do the partnership with as
many as publisher to get traffic and crowd.
4. Social media network, SMB using social media to promote or sell their products.
We have to make partnership like FB or Twitter and end-to-end integration with DIGIADX

COMPETITION
Affordable

DIGIADX

Self
Service

No Self
Service

Expensive

Team
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