DOODLE

WORKS

MAHAM NAVEED
MEHRAB KHAN
SCHANZE SULTAN
SEHRISH PESNANI

WHAT DO WE DO?

Provide high-end products

Excellent quality

Customization of products

Within reasonable prices

OUR UNIQUE SELLING

PROPOSITION?

Massive product range

Readily available as well as customizable

Convenience

High quality

VM
V
VISION
Provide creative
products at
competitive prices
and have satisfied
customers

MISSION
Our mission is to
have healthy sales
and become
market leaders by
providing best
quality services
and have satisfied
customers

VALUES
Accountability,
Quality, Eco
friendly

COMPETITIVE ADVANTAGE

Providing best quality services

Professional designers to have satisfied customers

Most competitive prices

Customers are the first preference

SWOT ANALYSIS

STRENGTHS
Convenience to consumers
- Relationship selling
- Entrant to market

OPPORTUNITIES
- Service
- Variation of Products

WEAKNESSES
- Brand Power
- Price and Volume

THREATS
- Environment
- Health of employees
- Infrastructure

PESTEL ANALYSIS
Political:

Political instability can decline sales

Effect delivery

Technological:

Training for employees of new

machinery

Increase productivity and

efficiency

Legal:

Health and safety for employees

Economic:

Tax

Increase in bills

Social:

Students of all backgrounds

Environment:

Changing of likes and dislikes of

consumers

Recyclable paper, stay green.

4 Ps OF
MARKETING

OUR PRODUCT RANGE?

1) Notebooks
2) Mousepads
3) Mugs
4) Mobile Skins
5) File Covers
6) Book Marks
7) Laptop Skins
8) Drawstring Bags
9) Key Chains
10) Caps
11) Cushions
12) Hoodies
13) T-Shirts

PRICE LIST

Notebooks

400

Mousepads

900

Mugs

Mobile Skins

File Covers

Book Marks

Laptop Skins

Drawstring Bags

Key Chains

Caps

Cushions

700

Hoodies

1500

T-shirts

300
500
450
150
500
500
350
500

800

PRICE

Retail store in F-10 Main Markaz including all products.

Major book stores of F-6 , F-7 , F-8 and F-11.

Stationary shops of well known universities of Islamabad ; NUST,

FAST, IQRA ,AIR and BAHRIA.

PROMOTION

Facebook and Instagram pages

Billboards

Standees and banners

Magazines and flyers

SALES PROMOTIONAL TOOLS

Sampling

Buy two, get one free

Discount

COMPETITORS

Sticker Lovers

Darwins Cotton

Flop Shop

Tooney Teez

The Drawing Room

Kaghaz

Mug Shug

SALES
FORECASTING

NOTEBOOKS

MUGS

FILE COVERS

LAPTOP SKINS

KEY CHAINS

CUSHIONS

COST OF MARKETING

Time period 6 months

Total costs 226,240

Types of marketing

MODES OF MARKETING

Social networks

Newspaper ads

Billboards

Standees

Below the line

Outdoor billboard

THANK
YOU