Course

: BP02 Business
Year
Plan II: Februari 2014

Your Business
Now

Learning Outcome
LO 5 : Propose business plan and the
showcased potential business project.

Current Assets/Property
Property
Tangible
Property
Land
Building
Machinery &
Equipments
Physical products
etc

Intangible
Property
Patents
Copyrights
Trademarks
Licences
Goodwill
Debts, etc

Measuring Assets
Assets
Fixed Assets
long-term assets of the firm, such as plant, equipment, land, and buildings.
Current Assets
short-term assets of the firm, including inventory (such as raw materials,
works in progress, and finished goods), receivables (summarizing moneys
owed to the firm), and cash
Investment and Marketable Assets
investments made by firms in the securities or assets of other firms and
other
marketable securities, including Treasury bills or bonds
Intagible Assets
patents and trademarks that presumably will create future earnings and
cash flows and also uniquely accounting assets, such as goodwill, that arise
because of acquisitions made by the firm.
Patents and trademarks are valued differently depending on whether they
are
generated internally or acquired. When patents and trademarks are
generated
from internal sources, such as research, the costs incurred in
developing the asset are expensed in that period, even though the asset

Existing Market
Where is

your market?
B
AB

CB
D
C

AC

Are you in A, B, C where your customers are only yours?

Or you are in AB, AC, & CB, where your customers could be others?
OR EVEN WORSE, your customers are in D, when everyone could grab the

Market Orientation
Narver and Slater (1990) defines market
orientation as the organizational culture
that most effectively and
efficiently creates the necessary behaviour
for the creation of superior value for buyers
and thus continuous superior performance
for the business

Discussion Topic:
Market Oriented Firms are superiors.
Why?

Market Orientation
Customer and
Competitor
Orientation
Operational
Performance
Product innovation
New Product success
Customer satisfaction
Perceived product
quality
Employee
commitment
Financial Performance
Example: Sales Growth

Existing Competitors

So it is said that if you know your enemies and know yourself,

you can win a hundred battles without a single loss.
If you only know yourself, but not your opponent, you may win
or may lose.
If you know neither yourself nor your enemy, you will always
endanger yourself (SunTzu)

Existing Competitors
Knowing the
Competitors

Researching your competitors is easier than it may seem - for example,

you can simply collect any flyers and price lists they produce for
customers, read their online material, or even buy their products and
services to compare them with your own.

What to
Analyse?

Are their prices lower?

Are their products of a higher quality?
Is their customer service highly regarded?
Is their marketing material more engaging?

Existing Competitors
Next
Step

Ask yourself these questions to see where you can improve.

Being critical of your own business and taking inspiration
from your competitors can help you be more competitive.
Then
What?
SWOT analysis to help
you to:
build on strengths (S)
minimize weaknesses
(W)
seize opportunities (O)
counteract threats (T).

References
Sorensen, Hans Eibe.(2012).
Business Developmen; A Market-Oriented Perspective
First Edition. John Wiley & Sons, United Kingdom.
ISBN: 978-0-470-68366-8.
http://pages.stern.nyu.edu/~adamodar/
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