Professional Documents
Culture Documents
Customer Relationships
Chapter 6
MSDA Expenses
MSDA Expenses
Customer Profitability
Customer Profitability
Customer Profitability
to least profitable
Customer Profitability
Managing Customer
Profitability
Increasing Customer
Profitability
Process Improvements
Activity-Based Pricing
Managing Relationships
and services
Establish minimum order sizes
Pricing Waterfall
Salesperson Incentives
Life-Cycle Profitability
Measuring Customer
Performance with
Nonfinancial Metrics
Customer Satisfaction
Customer Loyalty
competitors
Willing to pay a price premium to retain a
relationship with a key supplier
Willing to work with the supplier to improve
performance and develop new products