Strength

1. Availability of skilled manpower

2. Large and growing market for
converted products
3. Large consumption base

Weakness
1. High cost of finished plastic
products
2. Derogatory industry image
3. Lack of focus on exports

SWO
T

Opportunities
1. Growth opportunities due to
lower per capita consumption as
compared to world average
2. Growth of packaging industry
( $24 b by 2017)
3. Export of high price processed
plastic

Threats
1. Change in environment
conservation laws
2. Cheaper import option availability
3. Fluctuation in crude oil prices
4. People sentiments for environment
conservation

Bargaining Power of Suppliers

1. Presence of few suppliers
2. Presence of large number of
buyers
3. High cost of switching suppliers

Bargaining Power of Buyers

1. Agriculture, Infrastructure and
Packaging have low bargaining
power
2. Automobiles and electronics have
high bargaining power

Internal Rivalry
1. Large number of SMEs
and MSMEs
2. Competition on price by
small industries due to
specialization in particular
market, variety.

Entry
1. Due to fragmented
difficult to get market share
2. Exemption in taxes and
reservation by government for
small players.
3. Huge capital requirement.
4. Experience curve effect, cost
disadvantage for new entrants.

Threats of Substitutes
1. Growing awareness against the
usage of plastic
2. Glass, PHB Bio composites, liquid
wood, ECM biofilm, polyactides.