Presentation For

VIVA
Jagjit Singh Khalsa
(April,16 Batch. HPGD/AP16/1189)

WeTube
Topics
1. Goods and Service tax
2. Appraisal Evaluation in IT and BPO Sector
3. Customer Service
4. The Corporate Tricks
5. Sales and Cold Calling

Goods and Service Tax(GST)

By Daulat Wadhwa
Learnings:From this video I understood various points as
he...
Spoke about GST. GST is One indirect tax for the
whole
Nation, which make India one unified common
market.
GST is a single Tax on the supply of Goods and
Services.
Then he tells about the needs of the GST.

Contd

Need of GST
To Simplify & Replace the existing multiple tax

structure.(he told about different taxes such

as indirect taxes and direct taxes.)
To remove the cascading effect i.e. tax on tax.
(In this point. He compared the current system
Vs GST).
To get full credit for tax paid at previous
stage.
To increase the tax collection and stop
leakages.

Contd
Further to GST, he told about technology for
GST.
Central government has formed a not-for-profit
an
Organization i.e. Goods & Service
Network(GSTN) for
Development IT Infrastructure and services.
He also told about GST Rate Structure for
different
Goods and services such as
0%,5%,12%,18%,28%.
India has adopted Dual GST Model.
SGST State GST (Collected by State

Appraisal Evaluation in IT and BPO Sector

By Princey Mehta
Learnings:From this video I understood various points as he...
Spoke about process of performance appraisal ,
Performance
appraisal planning and execution, performance based
Compensation. He told about the different points that need
To be covered while setting the process of Performance
Appraisal program which includes planning, setting goals,
Develop awareness in the employee, assess or evaluate the
Performance, review and recognize the hard work or best
Performance.

Contd
He further tells that Process start with goal
expectation
and ends with employee achievements.
Planning of performance evaluation system
basically stem
from the common four divisions.
1. Organizational Goal
2. Departments Goal
3. Teams Goal
4. Individuals Goal
Employees goals & objectives must be S.M.A.R.T
(Specific, Measurable, Attainable, Relevant and
Traceable)

Contd
Planning of the performance appraisal system is not

same for the entire employee hierarchal structure

i.e. Base Level management, Middle level
management, senior level management.
Planning of the performance appraisal system by
the HR team is very critical and its a technique that
will mould the system to check the effectiveness of
each individual in the future.
Performance assessment is based on mostly scores
between Poor, Average, Good, Excellent.
By this video, I got sufficient information about the
performance appraisal and review process.

Customer Service
By Sonali Padgaonkar

Learnings:From this video I understood various points as he...

Spoke about her qualification that she is from OCT 14 batch.
She talked about what is customer? A customer(Sometimes
Known as a client, buyer or purchaser) is the recipient of
Goods or a service, or a product, or an idea, obtained from a
Seller, vendor or a supplier via a financial transaction or
Exchange for a money or some other valuable consideration.

Contd
Types of Customers:
1) External Customer:- External customer
includes not just the paying customer but also
anyone who receive the benefit of the goods
and services.
2) Internal Customer:- Internal customer includes
specific people and departments who play
role in helping you to serve external
customers.
Customer Service is the act of taking care of the
customers need by providing and delivering
professional,
Helpful, high quality service and assistance

Contd
Types of customer service:
1) Phone
2) In Person
3) Written Communication
Providing good customer service spells SUCCESS!
Sincerity
Understanding
Convenience
Communication
Expertise
Sociability
Sense of Responsibility
In this video I understood in depth information about
Customer service and types of customer services.

The Corporate Tricks

By Anant Naik
Learnings:From this video I understood various points as he...
Spoke about the corporate tricks, Individual development
Plans(IDP).IDP is a written plan that outlines what career
Goals you want to accomplish and what steps you can take
To meet those goals. A tool you can use to identify, organize
and plan your career. A tool for creating a personalized plan
That best reflects your career aspirations, whether you want
To plan for professional development, promotional
opportunities or retirement in the next few years.

Contd
You need to ask yourself below questions
What areas of my work do I want to develop?
What are the new demands in my job( or career)
That require me to gain additional skills?
3) What direction is my department going and
what do I
Need to grow with it?
4) What can I do to find out about other career
opportunities?
5) Talk with your supervisor.
6) Attend career management courses and
workshops.
7) Meet with a mentor.

Contd
Following are the ideas which need to be considered
while getting you started
Read career development books
Set realistic priorities Whats achievable in the
next three months? This year? Within 3 years? Then
develop a
Timeline and concrete action steps so you can mark
your
Progress.
Be sure to celebrate your successes along the way.
What are my overall goals that I want to accomplish
in this time period?
Write down the overall goals you want to accomplish
in the short-term , mid-terms, Long terms.

Sales and Cold Calling

By Prof. Suruchi Yadav
Learnings:From this video I understood various points as he...
Spoke about the Cold calling, reality of it such as after several
calls as much as 100 calls out of which they 2-3 Promising
leads.
They get leads from different areas such as
News Paper
Balance sheet
Dividend declaration
Industry data base
Industrial estates/units
Colleagues in other depts.
Competitors

Contd
Further to the cold calling she told that following points need
To be considered well before the call.
1) Decide who will be calling.
2) Plan your call
3) Research the prospective
4) Find the right person to call
5) Rehearse your script.
Points to be done while calling
6) First ask about them
7) Seek out a personal connect
8) Look for a referral
9) Keep notes for later reference
10)Send out a follow up email/letter/connect on linkedin to
register presence.

Contd
Further to this she told about What are persistence factors?
Persistence factors are:1) Call well before the product launch
2) Try not to sell in the first two calls/meetings- make it about
business expansion where possible
3) Sell meeting rather than product
4) Self-less calling keeps lead warm
5) Try to help out in area in unrelated to product sale.
Selective intelligence
6) Dont try to sell product at once
7) Pick the key products
8) Pick low cost product first
9) Accept if a certain product laggard.
By this video , I got really helpful information about what is cold
calling and sales related information.

We Lounge
Persons
1. Mr Dhananjay Edakhe
CEO- PlantbiotiX of Zytex Biotech Pvt Ltd

2. Ms Rubeena Singh
COO- MoneyControl.com

3.

Mr Sharad Mathur
VP & National Head, SBI General Insurance Company Limited

Mr. Dhananjay Edakhe

CEO- PlantbiotiX of Zytex Biotech Pvt Ltd

Learnings:From this video I understood various points as he...

Spoke about his journey in sales with extensive experience
Experience of over 25 years with a successful track record of
Achieving extraordinary results in the entire spectrum of Agri
inputs, Alliance Business management/B2B, Business Strategy,
Business Development, Operations Strategy, New Setups &
General Management. The Vision of Plantbiotix Company is to
innovate life and sustainable biological solutions for improving
livelihood of farmers. Plantbiotix aims to become a trusted
provider of Agri Inputs for improving the soil.

Contd
Spoke about his qualification as he completed his post
graduation in 1970. He had a short stint in the advertisement
space selling. After almost 9 months he get into main stream
company. He started working large scale company. Further he
spoke about cultivation market. He said India is big potential
market as compared to other saturated market like Europe.
Then he talked about Plantbiotix , he said his company work on
bio agri section of zytex biological pvt ltd. Plantbiotix launched 2
years ago in the market.
Then he spoke about students passing from college and getting
into the biotech sector and if they have adaptability skills then
we select them and provide them classroom induction about the
company and techniques used in the company. They also made
smart learning techniques and mobile apps for user friendly
interaction. They also short videos and flipchat and customized
presentation meeting the local needs.

Contd
He also said that peoples have different fear for not
selecting the sales profile because of fear of rejection
and not able to convince the client about the
importance of the biotech product.
He also spoke about the Nasik area which is famous
for Grapes and made presentation that suits best to
them. Then he spoke about the pros of Sales profile.
He said I said he feels proud to be part of sales profile
which contributes almost around 50% of GDP in India.
Then he said that sales profile is exciting profile to
work in and also challenging profile. He said that
small segment of farmers have understood the
importance of this type of technology for Agriculture
growth.

Ms. Rubeena Singh

COO- MoneyControl.com

Learnings:From this video I understood various points as he...

Spoke about her journey With over 13 years of rich experience in
Business & Product Development, Relationship management and
Advertising sales, I am fortunate at being amongst the handful of
media professionals in the country that have been exposed to TV,
print as well as digital media. Currently, as COO of
moneycontrol.com, I am responsible for Business Strategy,
Marketing, Sales, Operations and P&L. I view this position as a
culmination of a decade plus track record of driving results,
turning around media brands by building and putting in place
motivated, loyal teams and building enduring relationships with
clients. Prior to moneycontrol.com, I was head sales for Forbes
India, Forbes Life and ForbesIndia.com.

Contd
Prior to moneycontrol.com, I was head sales for Forbes India,

Forbes Life and ForbesIndia.com. Under my watch, despite a

shrinking market for magazines, Forbes was able to increase
its revenue 5 fold in 3 years. Forbes India continues to be
the leader in the business magazine space, with yields that
are double of its closest competitor. Before Forbes, I was the
television brand turnaround specialist for Network 18. During
my 9 year stint with the company, I increased the
contribution as well as yield from the BFSI sector across the
network - CNBC TV18, CNBC Awaaz, CNN IBN,IBN 7,IBN
Lokmat. This included setting up a strong, results oriented
team and increasing revenues significantly with a special
focus on the Bangalore region. The launch of CNBC Awaaz in
2005 was amongst the myriad responsibilities I was
entrusted with during my TV stint at Network 18.

Contd
I started my career with the STAR Group, where I

had the opportunity to work across brands of the

STAR bouquet- STAR Plus, Star News, NGC,
Channel V in multiple roles, which included
relaunch of Channel-V and Star News Hindi. I
believe my stints in TV, Print and now Digital have
broadened my outlook on the media industry. My
strength lies in building and scaling up businesses
and managing them successfully on the back of
strong, motivated teams, business relationships
and efficient processes.
By this video I got to know that if you dedicated
and loyal to your work then you will definitely get
your success in your life.

Mr. Sharad Mathur

VP & National Head, SBI General Insurance Company Limited

Learnings:From this video I understood various points as he...
Spoke about his journey of 20 years of successful business
management experience across strategy, Planning and
development. He comes with extensive experience at developing
the strategic framework, Maximizing Gross Revenue and EBITDA,
Executing the objectives set forth by the companys MD & CEO
and Board of director. He is also awarded the 50 Most talented
Retail Professionals of India, an award presented by CMO Asia.
& 50 most Influential Digital Media Professional by World
Marketing Congress. He is also the key-note speaker & Panelist
at international insurance summits held at Singapore,
Johannesburg and London. He is also a sought after speaker by
prestigious business schools.

Contd
Further to this he spoke about the company and said that
For any company 2 things are very important. First is
Company to grow and second is investment in business. He also said
that for the company to grow he continuously keep a eye on the
area of growth, other partners which can help them to grow
further . He also said that when you are allowing partners to come
in, you should also keep eye on the cost of the business.
Before SBI General Insurance, Mr Mathur was working with Reliance
Retail Limited in the Financial Services Department as General
Manager. He has worked with many big names in the industry like
ICICI Lombard, Thomas Cook, Bharat Shell, MRF Limited etc. Mr
Mathur has also been awarded as the 50 Most Talented Retail
Professionals of India by CMO Asia. In his illustrious career, Mr
Mathur has also come out with many publications in leading
business magazines and newspapers of the country.The focus of the
talk was on the insurance sector in general. From general trends to
exact statistics and the greatest challenges and limitations faced by
the insurance sector in India were discussed at length.

Contd
Then he talked about the journey of SBI from $37 Million
to $90 Million. He said that we had around 16000
branches of SBI all over the country. Then moved
forward towards the same SBI branch to be used for
selling the Insurance to the existing bankers. They
also tied up with 5 major companies. He said that
there are around 60 -70 thousand peoples visiting
their online portal every month and also we have
around 2000 dealers country wide for selling motor
insurance and also 1000 agents present in about 320
locations. We also have offices in 100 cities in India.
We also faced several challenges geographically also.
Finally he ended up his interview by saying that
insurance should be taken by every individual as it
provide the financial security to you.

News Wire
Topics
1. AUM OF INDIAN MUTUAL FUND INDUSTRY MAY TOUCH RS 20 LAKH CR.
2. GOODS AND SERVICE TAX TO BOOST DOMESTIC DEMAND, DRIVE JOB

CREATION.
3. DIRECT AND INDIRECT TAX
4. MOBILE PAYMENT MODE NOT SECURE, FEEL 29% OF USERS.
5. DEMONETISATION DASH TO A CASHLESS ECONOMY?
6. IMPACT OF DEMONETIZATION ON PAYMENT INDUSTRY
7. ARE DEBT MUTUAL FUNDS RISKY?
8. WHY MUTUAL FUNDS SCORE OVER DIRECT INVESTMENT?
9. MUTUAL FUND MANAGERS INCREASING INVESTMENTS IN LARGE-CAP
STOCKS.
10.SURVEY: REWARDS KEY TO MOBILE WALLET USE.

AUM OF INDIAN MUTUAL FUND

INDUSTRY MAY TOUCH RS 20 LAKH CR.
Learning's :This is the famous topic prevailing in the market of mutual funds. As
government decided to stop the existence of old 500 and 1000
Rupees note. This article is surrounded around demonetisation
only and impact of it.
With lower bank interest rates and demonetisation, the assets
under management (AUM) of the Indian mutual fund industry are
expected to touch Rs 20 lakh crore sooner than expected, said
industry experts.
The AUM of the mutual fund industry touched Rs 16.93 lakh crore
at the end of quarter October-December 2016, up from Rs 16.10
lakh crore at the end of the previous quarter July-September 2016.
The industry added Rs 82,610 crore to its kitty during the third
quarter of the current fiscal, as per industry numbers.

Contd
However the next two months would be crucial as the central

government would present its annual budget.

"As more and more money enters the banking system, we see a clear
surge in investments within capital markets, especially MF (mutual
funds) and debt instruments. We are quite confident of the MF industry
touching Rs 20 lakh crore sooner than expected," said Sundeep Sikka,
Executive Director and CEO, Reliance Nippon Life Asset Management
Ltd (Reliance Mutual Fund).
Agreeing with him, Parag Parikh Financial Advisory Services Pvt Ltdsponsored Mutual Funds' CEO Neil Parag Parikh told IANS: "We are
seeing people excited in putting money into mutual fund. The uptrend
will happen next year as people generally invest in mutual funds when
the markets come down."
"While it is difficult to hazard a guess as to when the industry would
touch the milestone of Rs.20 lakh crore, it may happen sooner than
expected. May be in two or three year's time," he added.
According to Parikh, the next two months would be crucial as the full
impact of the demonetisation would be experienced since till
December 2016, the old high value currencies were allowed to be
used.

GOODS AND SERVICE TAX TO BOOST

DOMESTIC DEMAND, DRIVE JOB CREATION
Learning's :It was very bold move by the government that they GST Bill in the
parliament this financial year and same will be applicable from
coming financial year. The Goods and Services Tax law will boost
domestic demand, create more opportunities for domestic business
and drive job creation, Prime MinisterNarendra Modisaid today.
He said so far the domestic market has been fragmented and

different taxes across different states have made goods and services
more expensive.
"This has hampered growth in inter-state commerce. We are enacting
a Goods and Services Tax law, to create an integrated national
market. This will further boost domestic demand, create more
opportunities for Indian business and drive job creation," he said.

Contd
India today, Modi said, is the fastest growing major economy, and

one of the most attractive destinations for FDI.

"Indeed, we stand out as a bright spot in the global economy. This is
the result of India's fundamental strengths -- democracy,
demographic dividend and demand. We need to fully harness these
strengths. This can happen only if businesses make long-term
investments that create jobs and sustain economic growth," he said.
Addressing the valedictory function of an international conference on
arbitration, the Prime Minister said India is experiencing a digital
revolution which is bridging the digital and economic divide in the
society in general and rural society in particular.
"A boost to the rural economy through this revolution will make the
Indian economy even more robust," he said.
Innovative business models and app-based start-ups have instilled a
spirit of enterprise among Indians, he noted, adding that yesterday's
job seekers are becoming today's job creators.
"The legal profession is also opening up to the promises of the digital
world. From cause-lists to case-laws, the lawyer's library is now just a
click away on your mobile phone," he said.

Direct and Indirect Tax

Learning's :Taxes are classified as direct tax and indirect tax. But the meaning of
these two types of taxes is not clear. For a long time economists
interpreted these two types in different ways. For instance, one group of
economists considered taxes on production as direct taxes and those on
consumption as indirect taxes. J.S. Mill distinguished these two types of
taxes in terms of the ability to shift the tax. Any person on whom the tax is
imposed, if he himself pays the tax, it is called direct tax and if he is able
to shift the tax to somebody who ultimately pays it then it is called indirect
tax. For example, income tax is paid by a person as it is levied on the
income earned by him, so it is a direct tax. On the other hand the sales
tax imposed on the seller is shifted to the buyer. Now-a-days the
distinction between direct and indirect taxes is explained with reference to
the basis of assessments and not on the point of assessment. Hence,
taxes assessed on the basis of income are called direct taxes and those
assessed on the basis of expenditure are called indirect taxes. However,
even this classification is not free from difficulties. For instance, when one
mans income is treated as another mans expenditure, tax on one mans
income may become the tax on another mans expenditure.

Contd
Further to this I understood that indirect taxes are superior to

direct taxes in several respects. For example, indirect taxes can

be selectively imposed on goods of harmful nature to
discourage the consumption of such goods. This selectivity is
not possible under direct tax. Between the two types of taxes,
direct taxes directly affect the incentive to work and save
severely. But indirect taxes have no such direct impact. In a
developing country, to reduce income inequality increased dose
of indirect taxes is better. Though this may mean taxing the
poor also, yet in modern times, with overall improvement in
standard of living, slowly poor people should also be subject to
the tax net. Moreover, in a country where there is large scale
tax evasion, tax avoidance, black marketing, smuggling, etc.,
indirect taxes are the best instruments to put down such evil
practices. Especially the administrative problems can be
overcome only by exposing the officials to the modem
techniques of tax collection, giving them attractive incentives
and rewards for honest work, encouraging them to suggest
modification to improve the effectiveness of the taxes, etc.

MOBILE PAYMENT MODE NOT SECURE, FEEL

29% OF USERS
Learning's :Indian consumers are still not confident that mobile payments are
secure enough to make it their first choice for making a financial
transaction. A study by Deloitte said 29% of consumers feel that
security is a concern and recent cyber fraud involving a digital
wallet will not make consumers bring out their phones more
frequently, despite demonetization.
The Deloitte survey found that smartphone users' most important
financial transaction was checking their bank balance, with around
54% of those surveyed doing so. More than 50% of consumers use
smartphones to pay utility bills (54%) and other service bills
(53%), followed by transferring money (38%). A large segment of
consumers said lack of benefits and credit card rewards give them
less incentive to make mobile payments. It indicates that once the
cashback offers on mobile wallets come down, consumers might
not use this payment mode frequently.

Contd
According to the research, e-commerce websites are the primary

choice for customers to purchase smartphones in India, with 54%

consumers buying online, while 39% of smartphone owners still
bought their phones in-store. It added that that for most
smartphone owners in India, the reliance on WiFi has reduced
considerably because of higher penetration of mobile data and
also indicating the higher mobility among urban professionals. The
report said that 4G adoption is expected to grow strongly over the
next year to become the predominant data network with about
45% of the respondents planning to subscribe 4G or LTE in the
next 12 months.
Instant messaging (74%), social network (64%) and email (63%)

saw the highest growth in usage frequency among smartphone

users. Over 2,000 Indian consumers participated in Deloitte's
Global Mobile Consumer Survey. The sample is that of a high
earning urban professional aged between 18 and 54. The majority
of respondents installed 20 apps or less in addition to all the preinstalled apps.

DEMONETISATION DASH TO A CASHLESS

ECONOMY?
Learning's :As we have seen that government has made a big move by going
cashless . This is a really a great move by the government.
Over the last few weeks the narrative of the Government of India (GoI)
around the November 8 blitzkrieg on black money, has shifted from tackling
historic black money to tackling future black money. The stated objective
appears to be to march India towards a cashless economy. But, one cannot
help but contemplate that this exercise would really need to be a dash to a
phone based digital economy rather than a march. The complexity of the
problem that confronts large swathes of India warrants that GoI spearhead
the cashless initiative on a war footing. The reasons for the demonetisation
move by the Central Government are still being debated in political circles
and news channels. But, one cannot fault the idea or the aspiration to make
India a digitally transacting economy. It has numerous benefits which can
have cascading effects across the economy on job creation, foreign
investment, tax compliance etc.
One of the most significant advantages of a digital economy would be the
expansion of the direct and indirect tax base in India.

Contd
The buoyancy provided to the economy by influx of all

the existing money into the white economy would

make the Indian market and Indian businesses very
attractive for foreign capital and investment. Many
foreign investors are apprehensive about the opaque
practices adopted by Indian businesses in managing
their accounts. Shifting the economy to a digital mode
would greatly augment the foreign direct investment
flows into India for sustained periods. A transparent
balance sheet would also make it much easier for
businesses to avail credit from banks and financial
institutions.
The shift to a digital economy will certainly yield
manifold results to the Indian economy in terms of
transparency, competitiveness and attractiveness for
foreign investments.

IMPACT OF DEMONETIZATION ON PAYMENT

INDUSTRY
Learning's : Indian economy has, until November, been rather a dependant on cash. The
paper notes are the part and parcel of the way Indian economy wishes to spend
and save money. However, the sudden announcement of the demonetization of
INR 500 and 1000 currency notes, has stirred a new wave in the adoption of the
digital payments across the nation. The process of digitization in India will take
less than 12 months to 18 months as compared to a period of 5 years to 8 years.
I expect that more than 200 million bank accounts that were opened in last 2

years and were idle will start seeing transactions. Further alternative payment
methods like mobile wallets, cards have already seen a surge in transactions
recently.
I believe the trend to ensue. Along with the inconvenience, demonetization has

reiterated a certain disbelief and disregard in the entire concept of cash. Besides,
a cashless economy is now being recognized, not as an inconvenience, but a
nations drive towards increased GDP growth with lesser leakage as compared to
the past.

Contd
While the opportunity introduced by demonetization for
the innovative e-payment players can be appreciated, the
changing times also call upon us to ensure each and every
section of the economy is included under the digital drive.
I am happy to see the financial literacy drive becoming the
focus for Niti Aayog.More than 45% of the population is
unbanked. While this transition to cashless economy takes
place, innovation payment processing players like Telr ,
wallet companies like Paytm, Oxigen , Mobikwik will need
to work with banks and regulators to enable them to
broaden the spectrum of the service offering, Banks will
have to reduce the costs of transactions. More Point of sale
machines will have to be deployed very quickly. I would
expect banks to issue more credit cards to encourage
faster transition in consumer behavior. This will help the
online offering to become more accessible to the diverse
sections of society, that has been an intrinsic part of India.

ARE DEBT MUTUAL FUNDS RISKY?

Learning's : Demonetisation drive is forcing many cash-loving individuals to
consider various investment options to park their idle cash. Many
experts are asking these individuals to park their money in various
debt mutual fund schemes based on their investment horizon and
risk appetite. However, most of these investors are a bit confused
about debt mutual funds. Some of them believe that debt mutual
funds are extremely risky. Another group believes that there is no
risk at all in debt mutual funds. What is the truth?
"Most investors think that debt mutual funds mean no risk. This is
completely a wrong belief; debt mutual fund schemes have their
own set of risks," says Vidya Bala, Head-MF Research, FundsIndia.
While investing in a debt mutual fund scheme, investors should be

careful about two major risks associated with them: interest rate risk
and credit risk.

Contd
"If you want to take the advantage of interest rate cycles

over a long period of time, opt for a Dynamic bond fund,"

says Bala. Investment experts ask investors to shortlist
schemes first, based on their investment horizon. "Choose
liquid funds or pure income accrual funds for a short to
medium horizon as both interest rate risk and credit risk are
extremely low in these funds. Opt for a credit opportunities
fund only if you have a time horizon of at least three years
and want higher returns," adds Bala. Credit opportunities
fund invest in low quality papers for a higher yield.
"Check the portfolio regularly to ascertain whether the
scheme is investing more in low quality instruments or the
one which have high credit rating. It will help you to reduce
the credit risk", says Dhakan. Fund houses have to
mandatorily declare the portfolio of the mutual fund
schemes at least once in a quarter. Most schemes do it
every month.

WHY MUTUAL FUNDS SCORE OVER DIRECT

INVESTMENT
Learning's :Many investors now believe that equities help create wealth
over a long-term period. However, they are confused on
investing directly in equities or using mutual funds. You can
invest in equity mutual funds, which has a basket of stocks in
its portfolio with as little as Rs 500. As compared to this, many
blue chip stocks have a higher price individually, making entry
point in stocks generally higher than mutual funds. When an
investor buys and sells shares be fore completing one year, he
has to pay short term capital gains tax. However, in a mutual
fund, the fund manager may keep transacting in shares at
varying points of time. If investor remains invested for more
than one year in an equity fund, his gains are tax free since
securities transaction tax (STT) is already deducted.

Contd
Stock prices could be affected by a number of variables which

could be company fundamentals or even the external

environment. As an individual investor, one does not have the
time and the resources to research, track and identify stocks
on your own. An individual may get carried away due to
sentiment and may go overboard on a particular stock. A
mutual fund has a professional fund management team, which
tracks and evaluates stocks on a regular basis. A fund manager
cannot buy any stock as there are many risk management
guidelines in place. There are limits on how much a fund
manager can invest in each stock and each sector, which helps
in the long term. A fund manager's decision to invest in a
particular share is backed by strong research from his team. An
individual stock may not always be liquid. At times, on a bad
announcement, a stock could be on a lower circuit and even if
you wish you cannot sell it at any price.Similarly , on a good
announcement the stock may be on upper circuit. Such
liquidity problems are not faced by a mutual fund investor.

MUTUAL FUND MANAGERS INCREASING

INVESTMENTS IN LARGE-CAP STOCKS
Learning's : While AUM of mid-cap funds is increasing, data from

Morningstar suggests fund managers have been moving more

towards large-cap stocks.Large-cap exposure has been in the
range of 60-70% historically and has been going up for all openended funds. The recent shift towards largecaps is more
pronounced in flexi-cap and ELSS funds. This indicates fund
managers prefer large-cap stocks even as investors have been
flocking towards mid-cap funds over the past few years in the
hope of catching the huge rally. Funds have steadily increased
exposure to large caps.
Below are the 3 Best Large Cap mutual funds. We can think of
investing in it.

Contd
Large Cap Mutual Funds:Large cap mutual funds invest in large cap

companies i.e. companies which have market capitalization of more than Rs

200 billion(Rs 20,000 crore).
Mid-cap Mutual Funds: The mid-cap oriented mutual fund schemes invest
in companies having moderate market capitalization, ranges from Rs 50
billion to Rs 200 billion.
Small-Cap Mutual Funds: The Small-cap oriented mutual fund schemes
invest in companies having small market capitalization ie less than Rs 50
billion.Multi-cap Fundsare diversified mutualfundswhich can invest in
stocks across market capitalization.The schemes assets can be invested in
shares of large, medium (or) small size companies.
How to check if my mutual fund is a Large Cap or Mid cap fund?
Investment Objective of the MF Scheme: You can get a rough idea about
the type of the fund or to which fund class it belongs to by going through the
MF Schemes investment objective.(You can visit mutual funds section of
moneycontrol.com and click on overview of any mf scheme to know its
investment objective)
For

example: The investment objective of ICICI Prudential Focused Equity Fund

is :It is an open-ended equity scheme that seeks to generate long-term capital
appreciation and income distribution to unit holders from a portfolio that is
invested in equity and equity related securities of about 20 companies belonging
to thelarge cap domainand the balance in debt securities and money market
instruments.

SURVEY: REWARDS KEY TO MOBILE WALLET

USE
Learning's : Using mobile wallets may be a simple way of purchasing goods and services, but

the simplicity, in many cases, doesn't include loyalty and rewards programs. The
lack of points-earning capabilities, finds one new report, could be why more mobile
consumers haven't made the switch.
When it comes to consumers switching over to mobile wallets, the key to the switch

may lie less with the ease of use than with the rewards offered for purchases. That's
the takeaway from new Points data which indicates nearly all of the consumers
surveyed say they would increase their mobile wallet use if the wallet allowed them
to earn and redeem loyalty rewards. "Consumers are looking for that all-in-one
solution when it comes to mobile wallets. While adoption for mobile wallets has
been gaining steam, loyalty is the missing piece to help users stay engaged in
mobile wallets for the long haul. And on the flip side, the integration of loyalty into
mobile wallets presents an incredible opportunity for loyalty programs to make their
currencies more ubiquitous and more deeply engage their member base in a new
way," said Christopher Barnard, President of Points.

Contd
Some interesting takeaways from Points' The

State of Mobile Wallet Loyalty and

Engagement in 2016 include:
68% of consumers have a rewardslinked/collecting credit card
85% of consumers are looking for rewards
from frequently visited stores
38% want to redeem rewards at grocery
stores, 20% for travel
94% are interested in mobile wallets that
them to exchange loyalty program points.