INTERNATIONAL BUSSINESS

Presentation on:

Exporting Milk and Dairy Products to U

Submitted to: Pof.

 Indian Dairy industry
Today, India is the worlds largest milk producer,
accounting for more than 13% of the worlds total milk
production.

Some of the major destinations of Indian dairy products

are Bangladesh, UAE, US, and Philippines.

Ghee is the most widely used milk product in the Indian

sub continent.

Ghee has been a regular export item from India since the
1930s.

Dairy sector is probably one of the most distorted

agriculture sectors.
 4 Ps
Product:
Butter
Cheese
Milk Powder
Ghee
Paneer
Ice-cream Powder
Curd
Lassi
Buttermilk
Shrikhand
 4 Ps
Price
Pricing will include:
Cost of milk
Labour cost
Processing Cost
Advertising Cost
Storage Cost
Export Transportation Cost
Sales Promotion Cost
Taxes
Profit Margin
 4 Ps
Place
UAE(Qatar, Oman, Saudi Arabia, Dubai,
Abudhabi)
 4 Ps
Promotion
Advertising in
1) Local Newspaper
2) Billboards
3) Television
Online Marketing
Trade Shows
 STP

Segmentation Targeting Positioning

Geographic Customers in The world's prime

Demographic Qatar, Oman, source of high-
Saudi Arabia, quality protein.
Dubai, Abudhabi

All Age groups

 About UAE
Fact Sheet: UAE

Capital : Abu Dhabi

GDP (official exchange rate) : US $ 361.9 bn (2012

est.)

GDP (PPP) : US $ 271.2 bn (2012 est.)

GDP (real growth rate) : 4% (2012 est.)

GDP (composition by sectors) : Agriculture: 0.8%,

Industry: 56.1% and Services: 43.1% (2012 est.)

Population : 5,314,317 (July 2012 est.)

 Agriculture Products : dates, vegetables, watermelons; poultry, eggs,

dairy products, fish

Industries : petroleum and petrochemicals; aluminum, cement,

fertilizers, commercial ship repair, construction materials, some boat
building, handicrafts, textiles

Exports : US $ 300.6 bn (2012 est.)

Major Export Commodities : crude oil 45%, natural gas, reexports,

dried fish, dates

Export Partners : Japan 16.2%, India 13.5%, Iran 10.9%, South

Korea 5.6%, Thailand 5.5%, Singapore 4.4% (2011)

Imports : US $ 220.3 bn (2012 est.)

Major Import Commodities : machinery and transport equipment,

chemicals, food

Import Partners : India 19.8%, China 13.7%, US 8.1%, Germany

4.6%
 Bilateral Economic &
Commercial Relations: India -
UAE
India and the United Arab Emirates (UAE) enjoy a strong and
friendly relationship based on historical contacts, shared traditions
and values.
Being one of the significant trade corridors in the world, UAE has
emerged as Indias second largest trade trading partner after
China.
UAE, a long standing commercial and business hub of the Arabian
world, has also emerged as the third major re-export centre in the
world after Singapore and Hong Kong.
India's exports to the UAE are well diversified with a large basket.
Major items of India's exports to UAE have been petroleum
products, precious metals, stones, gems & jewellery, minerals,
food items (cereals, sugar, fruits & vegetables, tea, meat, and
seafood), textiles (garments, apparel, synthetic fibre, cotton, yarn)
and engineering & machinery products and chemicals
 PESTLE Analysis
Political
Each Emirate has its own governmental institution.
Economic
Wealth is based on oil and gas exports (Abu Dhabi)
Social
Islam plays a large role in business
Technological
Telephones (land line and cell), radio broadcast
stations, television, internet
Legal
Court proceedings in the UAE are time-consuming.
Environmental
-Arid/tropical, sandy desert, and coastal areas
 SWOT Analysis
Strengths
Free Trade Zones, relative ease of business start up
Weaknesses
One needs a network of people in order to expand
opportunities
Trust must be gained before any business transaction
occurs
Opportunities
Large export market
Trade missions
Threats
Sandstorms and dust storms occur frequently.
 ENTERING THE MARKET
A local sponsor or service agent
Trade license
Register with the local Chamber of Commerce and Industry,
the Economic Development Department, and with the
Minister of Finance
Annual renewal of the trade license
Company can function only within the emirate where the
license was granted
Separate license must be obtained to open a branch in
other emirates
Free Trade Zones
 SELLING DAIRY PRODUCTS

Using an Agent or Distributor

Establishing an Office
Franchising
Direct Marketing
Distribution and Sales Channel
THANK YOU