Submitted By:

Kashish Narula Switching from Vodafone to Airtel

15P207
Problem Phase Research & Finalizing Phase Confirmation & Buying Post-Buying Phas
Phase

Network Analysing
Taking Finalizing to Visiting the Service
Related Services of Payment &
My Journey Issues in
Suggestions
Other
Switch to store and
Wait
Begins &
from Friends Airtel form filling Reaction
Vodafone Operators

Each
Friends give Airtel had
Frequent operators Form filling is
their good Service takes
network lost have must to get Airtel service
Trigger and poor
personal
multiple
network/data
service
4-24 hours to
begins
opinion on speed and begin
data speed service started
services packs
offerings

Going online Calling

Calling Selecting Selecting the
Confirming and to Visiting the 59059 for
customer best offer of number and
Action support for
whether to retailers to
Airtel suiting
Airtel My-
payment for
service
switch or not know the store activation
help my usage SIM
offers and FRC

Should I
Should I Do other Confirming
Lets take Should I buy make What FRC
switch to providers from service
Thought some other
some second
have better
Prepaid or
agents before
payment by suits me the
opinion Postpaid? credit card or best?
provider? offers? purchase
cash?

Emotion Irritated Confused Confirming Contended Trust Anxiety Relief

Good variety