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Options Maximax
Favorable Market Unfavorable Market
Options MaxiMin
Favorable Market Unfavorable Market
Options
Favorable Market Unfavorable Market
Best Deals Store 75000 100000-75000 = 25,000 -40000 0- (-40000) = 40,000 40,000 40,000
1 -40,000
Best deal Unfavorable Market (0.5)
Favorable Market (0.5)
100,000
A 24/7
2
-60,000
Do Nothing Unfavorable Market (0.5)
3 0
Do Nothing
Analysis of EMV Criterion Table
According to the above decision tree, we can get the following information:
Node 1: (75000x0.5) + (-40000x0.5) = 17500
Node 2: (100000x0.5) + (-60000x0.5) = 20000
Node A: With these information based on EMV criterion, we choose 24/7 Cuisine on
Node A since the EMV is higher than Best Deals Store.
From the analysis of EMV from decision tree, we can choose to start a business of 24/7
Cuisine.
LINEAR PROGRAMMING MODEL
24/7 Cuisine
At the 24/7 Cuisine start up, we are going to produce two products. It has got mainly , Chinese
cuisine, French Cuisine, Vegetarian Cuisines and fusion Cuisine. Out of those cuisines Chinese
And French Cuisines are extremely popular. So we select these two for future analysis.
Constraints:
1. Man hour required by the company to prepare the cuisines is limited because of the time
needed to prepare the each cuisines.
2.Space to accommodate more consumers since we dont have enough resource to meet the
demand. We shall try to use what in our hand.
Demand: Nearly 2000 cuisines per month.
3. We have 240 hours [ 14,400 minutes ] of Preparation & service and
100 hours [ 6000 minutes ] of Shopping & cleaning.
4. French cuisines take 24 minutes of preparation & service time, 12 minutes of cleaning &
shopping time. Yields a profit of taka 70 per cuisine.
5.Chinese cuisine takes 18 minutes of preparation & service time, 6 minutes of cleaning &
shopping time. Yields a profit of taka 50 per cuisine.
LINEAR PROGRAMMING MODEL
French Cuisine Chinese Cuisine
Preparation & Serving 24 18
Cleaning & Shopping 12 06
Profit per Unit 70 50
Now we put the coordinate values (C,F) into the object function: