Business Plan

Social Sciences
Social Sciences
Mr. de Arana
Mr. de Arana

You must create and design a business that will

be successful in Kensington.
This will be used as your final project for Social
Sciences.
We will work on this project at least once a week
until the quarter is over.

1
30 SECOND PITCH
1. What is my service, product, company, or
cause?

2. What problem do I solve (or what demand do I

meet)?

3. How am I different?

2
Business Name
(Logo)

Name: ___________________
Social Science

3
 Mission Statement
Describe the Opportunity
Explain your business and describe why its necessary
for this zip code.

Mission Statement
A mission statement is a companys constant reminder
to its employees and customers of why the company
exists. Please write your mission statement below.

4
Business Profile
Type of Business Insert an image
Service, Retail, Manufacturing, or of your product
Wholesale. (or service) here!

List 10 unique features of your

product/service.

Describe how your product/service will

satisfy the consumers needs.

5
Qualifications
Qualifications

List 3 reasons why youre qualified to run this business.

6
 Market Analysis (example)
Industry Name Special food services
thi s slide
ve .
Industry Size $31,130,659 Remo resenting
p
before lder only!
ho
Place
Total San Francisco, Mission District
Population 94110

77,239

% of population in target age & gender

Target Market Adults, both male and female,
ages 18-34 with an average HHI x Total Population (A) (.32 x 77,239) =
of $35,409

24,716

% of people surveyed who are interested in

Of the 30 target consumers I your product/service x Target
Potential Market (B) (.80 x 24,716)=
surveyed in the Mission
Market Size
District:
80% said they dont have

enough time to cook meals

19,773
for themselves
90% eat out 3+ times per
week 7
Overall, 80% said they would
 Market Analysis
Industry Name What industry are you in?

Total Where are you planning to market

your product/service? What
Population particular city, zip code, or
neighborhood?
Insert total population here (A)

Target Market What gender are you targeting % of population in target age & gender
(if applicable)? What age group x Total Population (A) =
are you targeting?
What is the average household
income (HHI) of the group (B)
youre targeting?
% of people surveyed who are interested
Survey people that are in your in your product/service x
Potential Target Market (B) =
Market Size target market. What are the
results of your market research
survey?

Create a 10 question survey

that focuses on your target
population. 8
Consumer Profile
By Location
[The size of the area, density, and location of your
customers. Where do your customers live, work, go to Photo of
school, or shop?] Photo
a of
a
Consumer
By Population
Consumer
[The age, gender, occupation, and education of your
customers.]
By Personality
[The general personality, lifestyle, sports, hobbies, and
other free-time activities, music preferences, and so on.]
By Behavior
[Purchasing patterns and buying behavior such as rate of
use, repetition of purchases, benefits sought, brand
preferences, and loyalty characteristics of your
customers.]
By Income
[Economic factors such as household income, family
composition and size, and purchasing behavior 9
 Competitive Advantage
11th Edition-Chapter 7

Competitor Competitor Your

Factors Competitor
A Competitor
B Your
Business
Factors A B Business

Quality of
Product/Service

Price

Location

Brand/Reputation

Unique Knowledge

10
 Marketing Plan
People [Should be an
People explanation of who
Who will buy your business serves]
your product/
service? Who
will help you
sell?

Price Promotion
Price Promotion
What is your
product/ service
How will you
price? promote your
[Should be an
explanation of why you product/ service?
chose your price] Marketing
Marketing
Mix
Mix
[Explain your strategy for
creating awareness of your
product/service}

Place Product
[Should be an Place
Where will you Product
[Explain the benefits
explanation of why you
sell your What is your and features of
chose this place]
product/service? product/ product]

service?
11
 Marketing Plan
Awareness Purchase Retention

Current & Short Term (1-6 months)

What tactics will you What tactics will you use How will you build a
use to get consumers to motivate people to buy long term relationship
to know you exist? your product/service? and get them to
return?

Long Term (6 months-1 year)

A: A: A:

Monthly cost,
by phase:
Awareness Purchase Retention

12
 Cost of Materials/Direct
Labor
Definition of One
Unit
Cost of Sales Per Unit
Direct Labor Time (in hours) to Direct Labor Cost Per
(Labor Cost per Hour) make 1 unit (B) Unit (A)*(B)
(A)

$ $

Total Direct Labor Per Unit $

Material Description Cost/Total Quantity Cost Per Unit ($)

Total Material Cost Per Unit $

Total Other Variable Costs Per Unit (shipping, $
commission, packaging)
13
Economics of 1 Unit
(For Service and Manufacturing
Businesses)

Definition of One Unit

Selling Price per Unit $ (A)
Direct Labor per Unit (if applicable) $ (B)
Materials per Unit (if applicable) $ (C)
Total COGS per Unit (B+C) $ (D)
Total Other Variable Expenses per Unit
(outgoing shipping, packaging, $ (E)
commissions)
Total Cost of Sales (D+E) $ (F)
Contribution Margin (A-F) $

14
 Average Monthly Fixed
Expenses
11th Edition-Chapter 10
Type of Fixed Cost Monthly Cost
Entrepreneurial Stipend $
[ Hours X (Minimum Wage + $1)]
Insurance $

Salaries of Employees $

Advertising $

Interest $

Depreciation $

Utilities $

Rent $

Other Fixed Costs $

Total Monthly Fixed Costs $

15
Time Management
Plan
Business Schedule for a Typical Week (168
Column1
hours)

Work Hours
Business (Ex: Part-time job)

Free Time School Hours

16
 Monthly Sales
Projections
Break-Even
Break-Even
Units
Units

80
60Sold
Units Total Units
Total Units
40
20
0
Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Full
Full
Capacity
Capacity

17
Projected Yearly Income
Statement
Selling Price Per Unit $ (A)
# of Units Sold (B)
Total Sales (A*B) $ (C)
Total COGS (COGS per unit * B) $ (D)
Other Variable Expenses (Other $ (E)
variable expenses per unit * B)
Total Variable Expenses (D+E) $ (F)
Gross Profit (C-F) $ (G)
Yearly Fixed Operating Expenses $
Other Operating $
Expenses/Unforeseen
Total Fixed Operating Expenses $ (H)
Profit before Taxes (G-H) $ (I)
Less Estimated Taxes @25% (I * .25) $ (J)
Net Profit (I-J) $

18
Start-Up Investment
Item Where Will I Buy This? Cost
$

A Total Start-Up Expenditures

Cash Reserves
Emergency Fund B $

Reserve for Fixed Expenses C $

Total Start-Up Investment (A + B + C)

19
Return

on Investment
0.00%
Annual Net
$0.00
Profit
Start-Up Inv.
=
$0.00
$0.00
(dollar equivalent)

on Sales 0%
Annual Net
Profit
$0.00 $0.00
= (dollar equivalent)
Total Sales $0.00

20
 Financing Strategy
for Total Start-up Investment
11th Edition-Chapter 13

Source Amount Debt Equity Gift

Personal Savings
[ How will you $
save?]

Relatives/Friends $

Investor
$
[Who is it?]
Grant
$
[From Whom?]
Totals: $

21
Advertising Plan

Describe how you will expose your target

market to your business.

List two methods of advertising, identifying the

cost of each.
#1 ________________ Cost________
#2 ________________ Cost________

22
 Business & Educational
Goals
Busines Personal
s the next steps
What are What sort of education
or training can you get
Short

you need to take to

Term

to help you with your

make your business fully business?
operational? Isthere a person that
How will you improve or you can seek out as a
maintain the quality your mentor?
product/service ? How
How will you expand long do you plan to
Long Term

your business? (Hire run the business? Do

employees, attract new you have an exit
customers, purchase a strategy?
storefront, etc.) How will your
How big can your experience with this
business get? business prepare you
for your career?
23
[Enter your slogan ]

Thank
Thankyou
youfor
foryour
yourconsideration
consideration
ofof

[Enter
[Entercompany
companyname]
name]

24