Professional Documents
Culture Documents
Upscale
Family Dining Casual
Vending
QSR Fast
Casual Fine Dining
Casual
Dining
QSRs
Even though many believe that QSR begins
and ends with McDonalds, it is generally
believed to have begun in the 1920s with
White Castle and then began to develop in
the 1940s with Carls Jr. and In-N-Out.
Others also started around this time including
McDonalds.
The industry has undergone many changes in
the past 60 years including the domination by
chains and the emergence of McDonalds as
the leader
QSRs
The QSR industry is characterized by a
variety of things including:
Location
Limited menus
Sales volume
Fast service
Types of employees (many part-timers)
QSRs (continued)
The QSR industry is characterized by a
variety of things including:
Use of unskilled labor
Key roles for unit managers
Highly competitive menu prices
Chain domination
Simple unit, complex system
QSRs
Some changes have occurred over the last
few years including:
Going more upscale
Companies diversifying (changing again?)
Introduction of healthy items
Expansion of menus
Nontraditional locations
MIDSCALE RESTAURANTS