MARKETING

STRATEGIES
OF AIRTEL
 CONTEN
TS
Introduction
History of the Research
Company Methodology
Milestones of Data Sources
the Company Method of Data
Objectives Collection
Vision Major Findings
Bhartis Mission Limitations
Promotional Conclusion
Strategy Recommendations
S.W.O.T Analysis Bibliography
 INTRODUCTION
BHARTI AIRTEL LIMITED was incorporated on
7th July,1995.
BHARTI AIRTEL INDIA is leading private
sector provider of telecommunication
services.
BHARTI provides a range of
telecommunication services, which includes,
mobile, broadband and telephone.
The company has a strategic alliance with
SingTel. The investment made by SingTel is
one of the largest investments made in the
MILESTONES OF THE COMPANY
1. Bharti is now the fourth largest single country
integrated telecom in the world.
2. 50 million has largely come from rural India as
their plan was to reach 5200 census towns and over
five lakh villages, covering 96 percent of the Indian
population.
3. Airtel was conferred with the Best in Recruiment
Re-engineering and Best in Technology & Talent
Analysis .
4. Bharti Airtel crossed the 10 million customer
mark in November, 2014. In July, it crossed the 25
million customer mark.
5. Ranked among the top 10 employers of the
LinkedIn Indias Most In Demand Employers,2013.
BHARTIS MISSION
To be globally admired for telecom services that delight
customers.

They plan to meet global standards for telecom services

that delight customers
through:
Customer Service Forum
Empowered Employees
Cost Efficiency
Unified Messaging Solutions
Innovations products and services
Error-free service delivery
PROMOTIONAL STRATEGY

Large scale print & video

Advertising.
Big celebrities like Shahrukh Khan,
SACHIN are roped in to endorse the
product.
In 2002, AIRTEL got its signature
from A.R.RAHMAN, this signature
tune is perhaps the most
downloaded tune in INDIA.
 Leader skilled
Highly in fast work
growing
force.
cellular segment.
Leader in fast growing cellular segment.
STRENGTHS
Very focused on Telecom.
STRENGTHS
The only Indian operator other than BSNL, that has an i
The only
Highly skilled
Indianwork
operator
force. other than BSNL, that has an i
 E S
O GI
O L
O D
T H
M E
C H
A R
S E
RE
DATA SOURCES

Primary sources:
The primary source of data collection is
through questionnaire. The questionnaires are
distributed among 35 people and their view is
recorded and used to analyze data.

Secondary sources:
The secondary source includes online sites,
newspapers and templates from AIRTEL
distribution centers and AIRTEL Customer
Care.
METHOD OF DATA COLLECTION

PRIMARY DATA
Questionnaire:
This was the most popular method for
conducting the survey. It helped in collecting
the information from the framed question, to
get maximum necessary data research. While
designing the questionnaire, following aspect
were considered.

SECONDARY DATA :-
Secondary data is collected from the
internet and from various other means like
magazines, newspapers, articles, etc. After
analyzing thoroughly the data given in these
mediums, the final data has been implemented
LIMITATION
S
1. During the study on many occasions

the respondent groups gave us a cold

shoulder.
2. Respondents from whom primary data
was gathered any times displayed
complete ignorance about the complete
branded range, which was being studied.
3. Lack of time is basic limitation of the
project.
Money played a vital factor during the
whole duration of the project.
CONCLUSION
1. Airtels Advertising has a major impact
on its users.
2. People like its schemes very much.
AIRTEL had created a very good image
on the mind of the new users of cellular
service.
3. AIRTEL has adopted a very good strategy
by providing a new connection with
IPHONE who is the market leader in
mobile set, many new users buy
IPHONES and they get a free connection
of AIRTEL.
4. AIRTEL is successful in capturing the
RECOMMENDATIONS

By virtue of its connectivity and advertising

strategy AIRTEL is successful in grabbing
the highest market share in India, but there
are still some recommendations from my
study point of view is that

1. AIRTEL needs to make its network service

more stronger than other service providers
to dominate the market in future too.
2. AIRTEL should introduce cheaper
recharge cards than the other because its
competitor VODAFONE ESSAR had
 BIBLIOGRAPHY

ONLINE WEBSITE:
www.macroaxis.com
www.telegeography.com
www.airtel.co.in

NEWSPAPERS:

Times of India
The Telegraph
Economic Times

BOOKS:

Marketing Management, Dr.S.L Varshney and

Dr. R.L Gupta, Third Revised Edition,
Sultan Chand and sons.
THANK YOU.