NRG

NRG

Who are we
NRG is a professional market research service
management agency based at chennai in
India and providing market
research services to the leading Branding,
Advertising and retail,manufacturing and
service organization in India & abroad. NRG
has rich experience in conducting large
scale project data collection through PAPI,
CAPI, CATI, Mail, Online etc... NRG
is assuring the best quality service and
produce its output in time.
 NRG

What we do
 QUALITATIVE RESEARCH
 v Focus Group Discussion
 v Central Location Test
 v In-Depth Interviews.
 v Test Rides for Automobiles
 v Mystery Shopping.
NRG SERVICES FOR QULITATIVE NRG

PROJECTS
 Target Respondent Recruitment
 Moderator
 Note Taker
 Venue Arrangement
 Refreshment and Gift Arrangement
 Video Recording- groups
 Audio Recording
 Respondent pick up- Drop
 Transcript
 Team co ordination Services
QUANTITATIVE PROJECT NRG

 Ø Retail outlet Audits- FMCG,PHARMA, Durable, Etc..

 Ø Pharma-retail outlets Audits
 Ø Advertising Research
 Ø Brand Research
 Ø Brand Tracking Research
 Ø Customer Satisfaction Research
 Ø Service Quality Audits
 Ø Brand Equity Monitor
 Ø Multiple Segmentation and Positioning
 Ø Ad pre Test
 Ø Pricing Research and Demand Forecasting
 Ø New product research etc.
 NRG

Industry expertise
 Consumer -fmcg
 Finance - banks
 Service -
 Advertising
 Branding
 Communication
 Durable
 Oil
 IT products
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Retail Industry

 Understanding the consumer

Purchase Process in retail
 Observational Research
 Exit Interviews
 Retail support research
 Retailer Interview
 Mystery shopper
 Retail Audit
 NRG

Pharma Research
 RETAIL PHARMA SURVEY-CENSUS
 RETAIL PHARMA PRODUCT AUDIT
 DOCTORS INTERVIEWS
 HOSPITAL SURVEY
 PRODUCT AWARENESS AUDIT
 DOCTORS CENSUS
 DOCTORS PROFILING
 FOCUS GROUP DISCUSSION WITH
MEDICAL FRATERNITY
 NRG

Satisfication Research
 Customer Satisfaction - Customers
compare their experience to expected
delivery levels - how they would
expect to be treated
 Organizations who meet these
expectations give their customers the
value they expect
 Meeting customer expectations
Methodologies NRG

 PAPI – FACE TO FACE INTERVIEW

 CAPI –COMPUTER AIDED PERSONAL
INTERVIEW
 TELEPHONE INTERVIEW
 CAWI- COMPUTER AIDED WEB
INTERVIEW – ON LINE
 IN HALL INTERVIEW
 IN-DEPTH INTERVIEW
 NRG

CORE TEAM
 CHIEF EXECUTIVE
 MANAGERS - OPERATIONS
 EXECUTIVE – OPERATIONS
 EXECUTIVE – QULAITY CONTROL
 TEAM LEADR- OPERATIONS
 INTERVIEWERS- DATA COLLECTION
 CODER – DATA COMPILING
 NRG

CONTACT US
L.MASILAMANI,M.A Business Eco
Chief Executive
1a, Antony Church Street,
Kellys,
Chennai – 600010
Phone. 44- 42661215
Mobile. 98841 58051
E-mail. nrgchennai@gmail.com