You are on page 1of 10

Human Resource Champions

By Dave Ulrich
Strategic Human Resource
Management- EMBA
Competitive Challenges Ahead

Globalization
Value Chain for Business Competitiveness &
HR services
Profitability through cost and growth
Capability Focus
Change, change, and change some more
Technology
Attracting, retaining, & measuring
competence & intellectual capital
Turnaround is not transformation
Myth about HR Reality
People go into HR HR departments are
because they like not designed to
provide corporate
people therapy or as social or
health-and-happiness
retreats.
HR professionals must
create the practices
that make employees
more competitive, not
more comfortable.
Myth about HR Reality
Anyone can do HR activities are
HR. based on theory
and research.
HR professionals
must master both
theory and
practice.
Myth about HR Reality
HR deals with the The impact of HR
soft side of practices on
business and is business results
therefore not can and must be
accountable. measured.
HR professionals
must learn how to
translate their
work into financial
performance.
Myth about HR Reality
HR focuses on HR practices must
costs, which must create value by
be controlled increasing the
intellectual capital
within the firm.
HR professionals
must add value,
not reduce costs.
Myth about HR Reality
HRs job is to be The HR function does
not own compliance-
the policy police managers do.
and the health- HR practices do not
and-happiness exist to make
employees happy but
patrol. to help them become
more committed.
HR professionals must
help managers commit
employees and
administer policies.
Myth about HR Reality
HR is full of fads. HR policies have
evolved over time.
HR professionals
must see their
current work as
part of an
evolutionary chain
and explain their
work with less
jargon and more
authority.
Myth about HR Reality
HR is staffed by At times, HR
nice people. should force
vigorous debates.
HR professionals
should be
confrontative and
challenging as
well as
supportive.
Myth about HR Reality
HR is HRs job. HR work is as
important to managers
as are finance,
strategy, and other
business domains.
HR professionals
should join with
managers in
championing HR
issues.

You might also like