Servis

Service Industries Limited (the

Company) was incorporated as a
private limited company on March
20,1957 in Pakistan under the
Companies Act, 1913 and was
converted into a public limited
company on September 23, 1959
and got listed on June 27, 1970
 Products and Services:

Footwear, tire, Pharmacy

Marketing Strategy:
SSC use aggressive marketing and take advantage
through give ads on TV channels,
Different campaigns and promotional activities so
their competitor is so far from them on this side.
Advertising:
There is no advertising agency of Servis so Servis
use outsourcing from different advertising
agencies
 Servis
Servis Profits in 2015:
Profit increased by 22.32%
Rs 945.85 million
(2014: Rs 773.25 million)
Sales :
increased by 6.36%
Rs17.54 billion (2014: Rs 16.49
billion)
History
1959-Service Sales Corporation (SSC) was formed, with first outlet
opening on Mall Road, Lahore.
197R-eached a milestone of 100 stores.
1983-Cheetah the first sports shoe brand was formed.
1988Don Carlos a premium mens formal footwear brand was
launched.
1993-Liza the first brand for womens shoes was launched.
2003-Shoe Planet the first multi-brand shoe store was opened.
2008Servis Franchise program was started.
Servis Mega Store a major multi brand format in partnership with
leading international brands was started.
2009-Servis Retail network crossed the 400 stores mark.
2011-SSC became an independent group after the restructuring of
the Servis Group.
2012-SSC wins the Shaukat Khanum Memorial Cancer Hospital and
Research Center Social Responsibility Award.
2013-SSC won the Campaign of the Year award at the PAS Awards
for its Shoes for Everyone campaign.
SSC takes the lead by being the first company to automate its entire
operations with Oracle Retail solutions.