MUDRAcommunication

limited
 Introduction

One client Vimal and a 500 sq ft office that was Mudra in

the year 1980 They were a small agency tucked away in
Ahmadabad with one clearly Articulated goal to be a top 5
agency .there ambition with an almost manic obsession by
creating the best contemporary advertising that had our
client and other people taking notice.
As a young agency operating out of Ahmadabad its growth
was driven helping small business with big ambition
explode their brands to the country at large.
With in 9 years they were the largest Indian advertising
agency.
 Mr. A. G. Krishnamurthy
Mr. A. G. Krishnamurthy founded Mudra communication on
25th march 1980
Mr. Krishnamurthy started his advertising career with Shilpi
advertising in 1976
He moved to Reliance Industry as advertising manager 4years
later he founded Mudra communication
Mr. Krishnamurthy started Mudra with one brand Vimal
.today Mudra has 125 client this multifold increase is a testy
many to his passion and zeal
In 1991 he created the Mudra institute of communication
Ahmadabad (MICA) the only advertising school of it s kind in
Asia
In 1995 Mr. Krishnamurthy was nominated as advertising
person of the year
 PROFILE OF MUDRA COMMUNICATION LTD

Head quarter
Mumbai
Industry
Marketing and advertising
Type
Privately held
Status
Operating
founded
1980
Sanjay Sharma
New president(North & East)
Company size
501-1000 employees
Web site
www.Mudra.com
 Membersinthemanagementofthe
Mudracommunicationltd
Name
Sebastian Joseph

Mohit Bhagchandani

Joy Deep Dasgupta

Sonal Jheej

Designation
: Executive, vice-president and head technology
: Country head, Mudra sport
: Vice president and national strategic, planning head

:Account planner
 PresentsituationofMudracommunication
It was started in 1980 Mudra rose to become the 3rd largest agency in the country. In a short
span of nine years, today the Mudra group is one of the India s leading marketing
communication networks
The group utilizes it s deep understanding of consumers brands and media to deliver creative
business solution A customized and collaborative approach helps it s client build enduring
and profitable brands
The group offers integrated communication services through its platform
(1) Mudra and DDB
(2) Mudra (advertising)
(3) Mudra max (integrate communication planning and implementation)
(4) Mudra health and life style (health and life style advertising)
(5) Water (brand strategy and design consulting)
In the present year Mudra is poised to exceed a turnover in excess of 15 billion at it
continues to maintain it s aggressive growth rate.
Mudra is one of the management admired marketing communication network in the country a
highly rated agency both by client and industry.
Mudra south won the agency of the year at the ad club Cochins paper awards
 AchievementsoftheMudracommunicationltd

It was a Mudra that first gave India double spread colors ads
It was Mudra that first sponsored commercial telecast of a major
sporting event with the India and west Indies series of 1983
It was Mudra that first branded a public issue Reliance Khazana
It was Mudra that made India s first telefilm Janam
It was Mudra that gave Doordarshan Rajani .The serial that
heralded a new consumer awareness in India
It was Mudra that gave India s it s first academy for advertising.
THE Mudra Institute of Communication (MICA)
It is a Mudra that gave India s advertising community its first
advertising archives marketing and Advertising Gallery(MAG)
 MEMORABLEADVERTISING
Mudra has created some of the most memorable advertising in India they are;

1. Only Vimal

2. I Love You Rasna

3 My Daddy Strongest

4. The World in Your Pocket

 6 The Mint With The Hole

7 Team Samsung

8 McDonalds Mein Hai Kuch Baat

 Servicesofferedbyagency;--
TotalAdvertisingServices:Strategic planning, creative development
and media services for advertising, particularly in television,
newspapers, magazines and radio; providing the best creative
designed to capture the imagination of consumers

MarketingServices:Provision of a number of advertising related

services, including sales promotion, market research, PR and event
marketing.

E-SolutionServices:e-solution services, including system

integration services, e-business consulting and customer relationship
management (CRM), Search Engine Marketing (SEM) and Search
Engine Optimization (SEO) and e-promotions using the Internet and
mobile.
 ContentBusiness:Sales of sponsorship, broadcasting and other
rights, and the production and marketing of such media / content as
sporting events, films, TV programs, animated content, music and
other forms of entertainment.
IntegratedMediaServices:Bringing value to both clients and
media-related companies by offering a wide range of media solution
services
SalesPromotion:Providing comprehensive sales promotion
planning designed to complement mass media and other activities
EventMarketing:Assisting clients by providing dynamic vehicles
for their messages in the form of on-the-spot interactive
communicationsIntegratedBrandingServices:Assuring clients
the highest quality of branding services for their communication
needs
Services:Services are provided by the organization
Mudra is a today the largest Indian advertising agency .it s meteoric growth has
been driven by some epochal work Mudra has created some of most memorable
advertising like
1. Only Vimal
2. I Love You Rasna
3. My Daddy Strongest
4. Humko Binie Mangta
5. The World in Your Pocket
Today it handles over 125 client nationally .though it s four independent units they
are:
1 Mudra Mumbai
2 Mudra South (including Bangalore, Chennai, Cochin)
3 Mudra north Ahmadabad
4 Mudra north and east (including Delhi and Kolkata)

Mudra often the entire spectrum of brand communication competency ranging from
strategic planning brand management creative,
 Mudra is also one of the few agency networks in the country
that offers a comprehensive suit of marketing services under
one umbrella .these are supported by the largest national
network among all agency.
2Mudrahealthandlifestyle(MHL);
It is specialize in the emerging common needs of the health
core industry marrying in-depth understanding of the medical
business with refreshing consumer doctor and channel insight
it is uniquely positioned to address .the common requirement
of the health and life style space MHL also has a strong track
record in the domain of social common and pharmaceutical
brand promotion.
Mudra health and life style client included J&J medical
buyer Bistol Myers Squibb, Alembic, Unicef & USV among
others.
 Clients
ParasPharmaceuticals
RelianceCommunication
UnionBankOfIndia
LifeInsuranceCooperationOfIndia
Godrej
ThePhilips
HindustanUnileverLtd.
Pepsi
JetAirWays
RelianceADAG
SpiceTelecom
ICIPoints
UnionBankOfIndia
Amrutanjan
MahanagarTelephoneNigamLtd(Corporate);
IndianExpress(NewsPaper);
Mid-Day(Website);
GlobalTrustBank(Banking);
IndianTourismDevelopmentCorporation(Hotels);
BusinessStandard(Publications);
RajTV(TVChannel);
 Awards
Mudracommunicationltd.hasgotnationalandinternationalawards.

Internationalawards- Number of award-230 like Connes, D&AD, Clio, One show, Ad

fest, communication arts, New York festivals and others

NationalawardsNumber of awards-825 like Abby, CAG, Ad clubs, AAAI show case of

India advertising and others

Agencyoftheyear8timesMudra founder A.G. Krishna Murty has been honored

multi times including
Calcutta Ad club Hall of fame
A&M Ad person of the year
Media international one of the international Ad industry 1998
AAAI premnrayon award recognition of pioneering spirit and entrepreneurial vision
Mudra south agency of the year at paper award and the Ad club Cochin.
 SWOTAnalysisofMudracommunication
Strength
Satisfying the need of the customers
Meeting up the client requirements in time
Innovative & creative in advertisement segment
Quality in advertisement
Global exposure with higher rewards & appreciation
Efficient team working environment

Weakness
Pricing strategy
Lack in promotion strategies towards increasing the brand name.

Opportunities
Entering in global market to attract global clients
CompetitorsoftheMudracommunication

AdburPvtLtd
Ghaziabad
AksharaAdvertising
New Delhi
AmbienceDArcy
Mumbai
ChaitraLeoBurnettPvtLtd
Mumbai
 Bibliography

Marketing management by Philip kotler

Advertising principle practice by Burnett wells
Mariraty
www.google.com
www.india advertising agency.com
www.yahoo.com
www.msn.com