CONSUMER BUYING BEHAVIOUR: A SHIFT

FROM
OFFLINE TO ONLINE RETAIL

SUBMITTED TO: SUBMITTED BY:

MR. RAGHAV UPADHYAI SAHAJ BAKSHI
IUU15MBA189
 OBJECTIVES OF THE
STUDY

To study growth of E Commerce Retailing

To study affect of E-retailing on traditional retailing in India

To examine the problems and prospects of E-retailing and traditional

retailing
 INTRODUCTION

Indian retail sector has become one of the most powerful and fast growing
markets in the world.

This growth influences the attitude of the Indian customers and marketing
approach of the companies.

Indian council for Research in International Economic Relation (ICRER)

developer research report titled Impact of organized retail on the
unorganized sector states that retail trade alone accounts for 41.83 percent
job opportunities with 14.95 million employed in the sector.

Retail trade along with manufacturing and social and personal service
activities have emerged as the three major non-agricultural activities giving
the maximum number of jobs. With a share of more than 72 percent of the
total establishments.
 ONLINE SHOPPING

Online shopping is the process of buying goods and services from merchants
who sell on the internet. Since the emergence of the World Wide Web.

Merchants have sought to sell their products to people who surf the internet.
Shoppers can visit web stores from the comfort of their products to people
who surf the internet.

Consumers buy a variety of items from online stores. In fact, people can
purchase just about anything from companies that provide their products
online. Books, clothing, household appliances, toys, hardware, software and
health insurance are just some of the hundreds of products consumers can buy
from an online store.
 7 PS OF INTERNET SHOPPING

The four Ps- products, place, price and promotion have long been
associated with marketing but things have changed on the Internet.
So along with a change in the nature on the four Ps there are three
new Ps which are relevant to the internet marketer. These are :

PRESENTATION

PROCESSES

PERSONALIZATION
 RESEARCH METHODOLOGY

SAMPLING DESIGN:

A questionnaire would be constructed for the survey

DATA COLLECTION PROCEDURE:

Type of Date: Primary and Secondary Data

Methods of collecting Primary Data: Structured

Questionnaire/ Interview Method
 INTRUMENTS USED:

The instruments that we have used for the survey are:

Questionnaire

SPSS software for analysis

Sampling Area : Dehradun

Sampling Size : 50 Customers

Sampling Unit : Customers Buying products from Retail outlets.

The website provide are in depth information about
product
Strongly disagree 20
Disagree 10
Neither agree 5
Agree 30
Stronly agree 35
60
50
40
30
20
10
0
It is quick and easy to complete a transaction through
online shopping .

Strongly disagree 10
Disagree 10
Neither agree 5
Agree 37.5
Stronly agree 37.5

60
50
40
30
20
10
0
Online shopping has good collection.

Strongly disagree 15
Disagree 20
Neither agree 15
Agree 18.8
Stronly agree 31.2

60
50
40
30
20
10
0
Online shopping takes less time during transaction.

Strongly disagree 15
Disagree 20
Neither agree 17.5
Agree 10
Stronly agree 37.5

60
50
40
30
20
10
0
Online shopping has competitive prices and sometime
offers discount .

Disagree 25
Neither agree 10
Agree 33.8
Stronly agree 31.3

60

50

40

30

20

10

0
Disagree Neither agree Agree Stronly agree
A variety of product are offered with good discounts.

Disagree 25
Neither agree 10
Agree 35
Stronly agree 30

60

50

40

30

20

10

0
Disagree Neither agree Agree Stronly agree
I feel comfortable while surfing the internet for online
shopping.

Strongly disagree 25
Disagree 25
Neither agree 6.3
Agree 25
Stronly agree 18.2 60
50
40
30
20
10
0
The product delivered was represented accurately by the
website and was of good quality.

Strongly disagree 25
Disagree 20
Neither agree 6.3
Agree 11.3
Stronly agree 37.5
60
50
40
30
20
10
0
One gets whatever she/he order through online shopping.

Disagree 12.5
Neither agree 6.3
Agree 27.5
Stronly agree 53.8

60

50

40

30

20

10

0
Disagree Neither agree Agree Stronly agree
The product is delivered on time as promised by the
company.

Strongly disagree 7.5

Disagree 11.3
Neither agree 2.5
Agree 25.0
Stronly agree 53.8
60
50
40
30
20
10
0
THANK YOU