Professional Documents
Culture Documents
in India
Top Competitors of Surya
1) Havells
2) Usha
3) Crompton Greaves
4) Bajaj
5) Orient
1) Havells Hawa Badlegi Ad
Campaign.
Havells India in its third year of the 'Hawa Badlegi' campaign,
has tried to convey the message that a small change in our
thought process can contribute to a much bigger and better
change in society, at large. Created and conceptualised by
Lowe Lintas, the latest set of four new television
commercials- three for North India and one for the Southern
market, subtly yet effectively tugs at the viewers'
heartstrings.
The next year they shifted their focus to politics and how
there are winds of change in politics too.
Havells Fan Types and Price listing-
They offer premium fans with antique design, fans specially
designed for kids and high speed fans. Their latest models
are sprint lx, Rio remote and opus .they offer good
performance even in low voltage too.
Havells Ceiling Fans/special finish fans
Havells Aureus Chrome Finish Fan Price :Rs.14,090
Havells Opus Fan Price :Rs.29,320
Havells Cedar Brushed Nickel Fan Price :Rs.8,735
Havells Florence Two Tone Nickel Gold Fan Price : Rs.5,765
Havells table fans Havells Pedestal Fans
Havells Birdie Fan Price : Rs.1,560 Havells Swing remote Fan Price : Rs.3,795
Havells Trendy Fan Price : Rs.2,520
Havells Crescent Fan Price : Rs.1,750
Havells Swing Fan Price : Rs.2,590
Havells Swing Lx Fan Price : Rs.1,855 Havells Sprint16 Fan Price : Rs.3,300
Havells I Cool Personal Fan Price : Rs.1,995 Havells Diva 18 Fan Price : Rs.3,155
Havells wall mounting fans Havells Swing Midget Fan Price : Rs.2,700
Havells Air Circulator/Exhaust Fans
Havells Swing Penta Fan Price : Rs.2,000
Havells Turbo Force Wall Air Circulator Fan
Havells Swing Platina Fan Price : Rs.2,300 Price for
Havells Diva 2010 Fan Price : Rs.2,240
Havells Swing Premia Fan Price : Rs.2,755
Havells Swing Gyro Fan Price : Rs.2,450
Havells Nicola 1200mm 68-Watt Ceiling Fan (Gold
Mist and Copper)
Market Analysis:
Pros:
Contemporary elegant design
Available in stunning color combinations
Decorative trims on motor cover and blades
Cons:
A bit noisy sometimes.
2) Crompton Greaves Smart
solutions. , Strong Relationships.
1.Wide product range to provide end to end
solutions to customers across various
segments
2. Major presence in domestic power market
and wide installed equipment/customer base
3. Prompt after sales service, Good
understanding of markets conditions
andGeographically wide spread
4.Significant technology absorption and
adoption to suit local needs
5.Contemporary integrated manufacture
base and infrastructure
6.Highly committed engineering, technical
Strengths and managerial power
Crompton Greaves:
1. High growth rate will stimulate growth in demand
for infrastructure
2.Boost to power transmission sector and privatization
moves in distribution sector
3.Total transmission capacity to be increased
Opportunities 4.Reduction of costs
1.Technology development constraints
2. Limited financing capacity for large projects
Weaknesses 3.High working capitals
Pros:
A golden ring on the motor and canopy with matching trims
provide for an elegant design
Attractive gold finish shanks and elegant border blades
Providing comfort, safety and durability
Bearing: Double ball bearing
Cons:
Expensive.
Bajaj Inspiring Trust. Agency:
Onads
Price range of Bajaj starting from Communicati
924 to 7268 Indian rupees. Bajaj ons
Pros:
High lift angle of blade for wide air spread and performs well
even at low voltage
Electroplated decorative flanges for elegant looks
Glossy powder coated paint for superior finish and longer life
Warranty: 1 year on product
Cons:
A bit noisy sometimes.
Orient fans More air, everywhere
SWOT Analysis
1. Are the largest and oldest brand of fan
manufacturersin India
2. Can find anyfanorlightingsolution to match your
lifestyle need
3. Diversified into client segments
4. Manufacturing fans which save electricity
5. Green initiatives
6. State of the art customer service c enters
Strengths 7. Strong brand presence due to TVCs and print ads
1.Easily replicated models
2.The brand has limited global reach and now faces
Weaknesses competition from Air conditioning market
1.Expansion through Strategic Alliances
2. Diversifying into other electrical products
3. Population growth and urbanization is increasing
the demand Advertising Agency:
Opportunities 4. Focus on Technology Intensive Products RK Swamy BBDO, New Delhi, India
1.Maturing categories, products, or services