CASE 3 : INTEGRATION PLAN

PROGRAM
Busidays_Group 5

Anna_Larissa_Maxim_Sander
Content:

Introduction
Objectives
Audience
Motives
Actions and channels
Budget
Timing

2
Introduction

What is
Integration?

3
 Objectives

Open and Diverse city

Cultural Background
Increase

Involvement of the
international student in
the social life of Ghent

4
 Audience
Main focus is International students and Belgian students

5
Motives and Advantages

Social Aspect

Cultural Aspect

Professional life

6
Actions

Creating a central office in Ghent for international students

Meeting Influencing agents

Powerful sensitizing and advertising tools and channels

Introductory Unigration event

7
1.Target Attraction Plan

Meeting Influencing School

Schooladministration
Professors and
Student association
heads
agents international departments
leaders

8
 2.Target Attraction Plan
Brochures and Posters

Bomerang cards

Powerful
sensitizing and
advertising tools
and channels
Student magazines(Guido
and Durf denken)

Social media: Our

facebook page
9
3.Target Attraction Plan

Introductory
Unigration event

Apply for

10
Budget
Nr Amount Price Euro Total

1. Boomerang cards 20 000 0.15 3 000

2. Posters 200 0.47 94

3. Folders 20 000 0.16 3 316.88

Total 6 410.88

4. Unexpected costs 589.12

Total 7 000

11
Timing
N Time Activity
r
1. August First, teachers and international student
representatives will be informed about the
organization that is going to help international
students to integrate.

2. End of August Use of posters, cars and other channels
3. Beginning of Student club leaders are informed about their
September mission.
4. End of Information during year introduction session.
September
5. Beginning of Event with overall information + activities +
October drinks
6. During event First subscription for volunteering
7. Right after Mix & match (pair up students) 12
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