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If we have a method to process these reviews or comments and get integrated and
comprehensive view of the product/offering. These may help the next probable buyer or user
to get a feels of the products or concept before directly doing a deep dive into the concept.
Offered Solution
Project Review analyzer (Revlyzer) aims to provide better , consistent,
structured, user independent insights by processing these large data sets of
comments and product reviews to empower consumers to take smart decisions.
This new technique would break each review or comment in context specific
parameters and then do a user sentiments analysis on those parameters using
Cognitive Alchemy API( Alchemy Language). Thus leading to a compact
parameterized product or concept analysis which gives insight on trends and
patterns (related to product and its components) hidden in the user comments
and reviews.
Review analyzer would enhance user acceptance ratio of any concept or
products. Thus user can compare many concepts/products in much lesser time
and with greater rate of accuracy.
Some quick Business benefits of this approach
1. Consistent results across multiple users and Comprehensive Results
2. Quick overview of the Sentiment
3. Trend Analysis on Sentiments
4. Structured format of Analysis
Target Audience and Revenue Model
Revenue Model
1.User of this app could be charged at a yearly contract of a mere 1$.
2.Main revenue source would be product ads and production suggestions, google ad sense.
3.We can charge e commerce sites for the traffic we inflow to their site from this app.
4.This App can be used as a certification parameter based on the rating we give to products
of ecommerce sites .These ratings would be very dynamic e.g. Weekly ratings. So this can be
alternate source of revenue.
Target Audience
1. Online shoppers.
2. Social media users
AlchemyAPI offers a set of services that enable businesses and developers to build applications that
understand the content and context of text in webpages, news articles, and blogs. For instance, using
AlchemyAPI, developers can perform tasks such as extracting the people, places, companies, and other entities
mentioned in any publicly- accessible webpage, posted HTML/text document, or a predefined corpus of news
articles.
People show various tones, such as joy, sadness, anger, and agreeableness, in daily communications. Such
tones can impact the effectiveness of communication in different contexts. Tone Analyzer leverages
cognitive linguistic analysis to identify a variety of tones at both the sentence and document level. This insight
can then used to refine and improve communications. It detects three types of tones, including emotion
(anger, disgust, fear, joy and sadness), social propensities (openness, conscientiousness, extroversion,
agreeableness, and emotional range), and language styles (analytical, confident and tentative) from text.
Cases and scenarios with use of Watson APIs
Case 1:
Suppose if you want to buy mobile .You look into comments section of that mobile in any
e-commerce site. There you would hardly read 5 -10 recent buyer comment and you might
be influenced by previous buyers language. You might not notice that those comments came in
last 10-15 days, and the comments for last 15-30 days suggested some major defect in the
phones camera. In this scenario you were misguided by some initial good comments buy the
buyers.
But if you use Revlyzer then you can do component level(Eg .Phone Screen ,Battery, OS,
Camera) sentiment analysis over a period of time from the buyer comments and it will also
provide cross portal comparison option also. Revlyzer would use Alchemy api to find keyword
like (Battery , Camera, OS) and the related sentiment and will do a time series analysis on the
data. It will also use tone analyzer to understand the tone and mood of the buyer so that you
are not misguided by rogue comments. On top of everything NLC would be use to classify
defect pattern( Eg. battery heating, battery low, battery blown) and help you narrow down the
component level view about the product and the pros and cons related to each component
over a period of time.
Case 2 :
Suppose u want to know the latest trends in buying a Smart TV, Naturally you
would be confused as various brands would launch Smart TV with almost same
configuration each month. But these Tvs would not have same performance level.
Hence the only way to know about the ground level performance of these
commodities, you need to take help of some smart tool like Revlyzer, which would
provide you a integrated view of the buyers response. You just need to mention
product category and bare minimum specs then Revlyzer would get all recent
views about that product from social networking sites and E commerce site .
These reviews would be categorically feed to Alchemy api for keyword based
sentiment analysis. Further fine tuning of Alchemy result would be done by NLC
and Tone analyzer. Thus within seconds you would get a comparative view of the
product category with credit rating provide by Revlyzer . Then its just a childs
play to choose the best according to credit rating.
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