Social Media

for Entreprises
The online relationship with the market
Now, social media
is
 Paid
Internet
Advertising

PPC
Search
Marketing

Mobile

Advertising

Sponsorships
 Paid Earned
Social Media
Internet
(Pages and
Advertising
Feeds)
PPC
Word of
Search
Mouth
Marketin
g
Mobile User
Advertising Forums

News, PR,
Sponsorsh
Announceme
ips
nts
Blogger
Paid
Relationsh
Applications
ips
 Paid Earned Owned
Social Media Brand and
Internet Product
(Pages and
Advertising Websites
Feeds)
Mobile Brand
PPC and Product
Word of
Search Websites
Mouth
Marketin Proprietary
g Mobile
Mobile User Applications
Advertising Forums Customer
Care
News, PR, Services
Sponsorsh Proprietary
Announceme
ips Digital
nts
Content
Blogger
Paid Proprietary
Relationsh
Applications Blogs
ips
Which companies use or monitor on
social media?
What are the companies strategic goals when investing in social
media?
 Who is
doing i t
RIGH
T?
 is
doing i t
RIG
HT
 By the end of 2009, Dell
had generated $ 6 . 5
m i l l i o n in sales from
Twitter alone.
 is
doing i t
RIG
HT
 On April 8 t h ,
2008, Frank
Eliason set up a
Twitttter
accountt to help
Comcast users
in need.
 On April 8 t h ,
2008, Frank
Eliason set up a
Twitttter
accountt to help
Comcast users
in need.

Since then,
Comcast has helped
over 1 5 0 , 0 0 0
 is
doing i t
RIG
HT
Starbucks gave their consumers a
voice
Resulting in ov er 5 0 , 0 0 0 product
ideas
One message before Social
Media
One message after Social
Media
The message
is
distributed
across
Social
Media
channels

Obstacles to social media success
Your business
can:
Have
Get valuable
customer

control build feedb

of your your brand ack
social and increase
ecosystem brand and
awareness engagemen
t