Recommendation 1:

Reshape The Corporate Culture

Actions Establish an international, independent, industry-
based, transparent, intermediary body.
to take: To oversees the tendering process of contracts
above a certain amount.

Educate employees, especially staffs from Sales

and Marketing department and senior managers on
anticorruption.
To alter their beliefs and values.
 Advantages Disadvantages
Positive organizational culture Cultural conflict
Higher financial performance representative body
Greater transparency Costs

Cuts out middlemen Lack of expertise

More trust in process

Recommendation 2:
Stakeholder Convention
Who feel concerned with this Problem?
All Roll&Royces stakeholders!!!

Customers Government Industry and regulatory bodies

Investors Communities Competitors
Employees Business partners Suppliers

HOW TO SOLVE ?
Actions Organize Stakeholder Convention
to take:
Resolve the problem with the wider community

Corporate Social Responsibility

Make procedures and policies more transparent to

stakeholders

Increase involvement of possible stakeholders in

decision making.
Advantages Disadvantages
Deliver more transparent Increase costs
information to stakeholders Cumbersome, time-consuming,
Reduce stakeholder talk-shop
conflict, emphasize
connections between the
company and the
community.
Recommendation 3:
Rebrand Rolls-Royce
Actions Engage in rebranding of Rolls-Royce
to take: Holdings

Create a vivid distinction between the Rolls Royce

Engineering business and Car business
Ex: Differentiate Rolls-Royce Holdings plc. from Rolls-
Royce Motor Cars business owned by BMW.
Rebrand the Engineering Business.
 Advantages
Provides a fresh start for the
company under a new brand
Demonstrates a proactive and
compassionate response to ethical
scandals (Peng, 2016)
Rehabilitate the business
reputation
Long-term regaining of market
value
Disadvantages
Loss of prestige associated with
the Rolls-Royce brand (Muzellec
& Lambkin, 2006)
Costly and time consuming
Short-term loss of market value
Challenging
Consultation of Organization Management

for Rolls-Royce

By Prothic Consultants

Amanda Vu, Cloris Yiyu Liu, Jashandeep Sachdeva, Kurt Taogaga, Neha
Katdare, Prabhjot Singh