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BSG
Quick start of
Business Strategy Game ?
Over the last 12 months, The Business Strategy Game has been used
by 53,600 students in 3,389 classes/sections at 632
college/university campus locations in 52 different countries.
Current BSG adopters are listed below by
school/campus/institution/company and country (state).
BIG
What Is
Business Strategy Game ?
Leaders
6Cs
What Is
Business Strategy Game ?
Team
What Is
The Business Strategy Game ?
International market.
The marketplace is worldwide production and sales
activities can be pursued in 4 regional markets:
And in each region there are 3 market segments:
Internet Segment (online footwear sales direct to retail customers)
Wholesale Segment (footwear sales to local retailers)
Private-Label Segment (unbranded sales to large retailers)
What Is
The Business Strategy Game ?
4 regions
3 market segments
Company Situation
All companies start out in the same position with equal sales volume,
market share, revenues, profits, costs, and so on.
Each decision-making round represents one year of company operation.
There are 10 years of history and you will assume management of the
company beginning with Year 11.
In Year 10 the company had:
Sales Revenues of $238 million Return On Equity of about 17%
Net Profit of $25 million a Stock Price of $30.00
Earnings Per Share of $2.50 a Credit Rating of B+
The company is in sound financial condition and is performing adequately.
Company Situation
BSG
10 Notes
Login: www.bsg-online.com
Using username/ password provided by your Instructor
1. Read User guide
2. View Video Guides www.youtube.com/ecomftu2012
3. Test 1 rounds (year 11) for 3 times, 3 days until you know the
Game
4. Team work
5. Get at least one Lesson after each game, why win, why loose
6. Competition Game
7. Check Email daily
8. Any question, email: nvthoan@ftu.edu.vn