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Franchises

Angie Algarra
Andrea Alaix
Laura Ortega
Alejandro Gmez.
FRANCHIS
E
Franchising is simply a method for
expanding a business and distributing
goods and services through a licensing
relationship.
F
R
A
N The party in a
C franchising
agreement that is
purchasing the right
H to use a business's
trademarks,
I associated brands
and other proprietary
S knowledge in order to
open a branch.
FRANCHISOR

The company
that allows an
individual (known
as the
franchisee) to run
a location of their
business.
CHARACTERISTICS

Franchisors
continuous
collaboration.
Franchisees right and
obligation
Trade name and brand
of products or services
Know-how
Franchise agreement
FRANCHISES IN
COLOMBIA
Types of
Franchise
s
Business Format
Franchises
Product franchises
Manufacturing
franchises
THE
FRANCHISOR
Reduction of
costs.
Faster growth.
Influence in
the enterprise
environment.
Publicity.
Coverage of
V the market.

N
D
A

A
T
THE FRANCHISEE
Work under the
name of a
recognized
brand.
Counselling and
continued
support.
Reduce the initial
risk.
Publicity.
Hard adaptation to
DI
Franchisee

the philosophy and


policies of the
franchisor.


Lose freedom.
It is directly related
SA
to the luck of the
franchisor. DV
It could be
AN

expensive.
TA
Disloyalty
GE
Franchisor

regarding to
confidentiality

clauses.
Risk of unfair
S
competition .
Difficulties in
terms of
communication.
THE MOST
SUCCESSFUL
FRANCHISES IN
THE WORLD
Incorporation: 1995

d
al

M
D
n
o
s

c
Franchise since:
1995
United States of
America
Types of franchise:
Traditional
restaurant
Satellite locations
STO and STR (Small
Town Oil)
BFL Franchises
(Business Facilities
Lease)
Cost: around
300.000E
Service: Fast food
Franchise
36,500 franchises
Kentucky fried
chicken
Incorporation:
1939
Franchise since:
1952
United States of
America
Cost: around
600.000E
Service: Chicken
Franchise
19,955 franchises
around the world.
w

S
b
u
a
Incorporation: 1965
Franchise since: 1974
United States of America
Cost: around 123.000E
Service: Sandwich and Bagel
Franchises
44,810 franchises around the world.
Burger King
Incorporation: 1956
Franchise since: 1956
United States of
America
Types of franchise:
Institutional Locations
Traditional Burger King
Restaurant Facility
Non-traditional Burger
King Facility
Cost: around 600.000E
Service: Fast food
Franchise
15,000 franchises
around the world
Hertz
Incorporation: 1925
Franchise since:
1925
United States of
America
Cost: around
300.000E
Service: Car Rental &
Dealer Franchise
9,980 franchises
around the world
iz
H

P
u

a
z
Incorporation: 1958
Franchise since: 1959
United States of
America
Types of franchise:
Reed roof restaurants
Delivery restaurants
Carry out restaurants
Cost: around 360.000E
Service: Pizza Franchise
13,430 franchises
around the world

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