Professional Documents
Culture Documents
Angie Algarra
Andrea Alaix
Laura Ortega
Alejandro Gmez.
FRANCHIS
E
Franchising is simply a method for
expanding a business and distributing
goods and services through a licensing
relationship.
F
R
A
N The party in a
C franchising
agreement that is
purchasing the right
H to use a business's
trademarks,
I associated brands
and other proprietary
S knowledge in order to
open a branch.
FRANCHISOR
The company
that allows an
individual (known
as the
franchisee) to run
a location of their
business.
CHARACTERISTICS
Franchisors
continuous
collaboration.
Franchisees right and
obligation
Trade name and brand
of products or services
Know-how
Franchise agreement
FRANCHISES IN
COLOMBIA
Types of
Franchise
s
Business Format
Franchises
Product franchises
Manufacturing
franchises
THE
FRANCHISOR
Reduction of
costs.
Faster growth.
Influence in
the enterprise
environment.
Publicity.
Coverage of
V the market.
N
D
A
A
T
THE FRANCHISEE
Work under the
name of a
recognized
brand.
Counselling and
continued
support.
Reduce the initial
risk.
Publicity.
Hard adaptation to
DI
Franchisee
regarding to
confidentiality
clauses.
Risk of unfair
S
competition .
Difficulties in
terms of
communication.
THE MOST
SUCCESSFUL
FRANCHISES IN
THE WORLD
Incorporation: 1995
d
al
M
D
n
o
s
c
Franchise since:
1995
United States of
America
Types of franchise:
Traditional
restaurant
Satellite locations
STO and STR (Small
Town Oil)
BFL Franchises
(Business Facilities
Lease)
Cost: around
300.000E
Service: Fast food
Franchise
36,500 franchises
Kentucky fried
chicken
Incorporation:
1939
Franchise since:
1952
United States of
America
Cost: around
600.000E
Service: Chicken
Franchise
19,955 franchises
around the world.
w
S
b
u
a
Incorporation: 1965
Franchise since: 1974
United States of America
Cost: around 123.000E
Service: Sandwich and Bagel
Franchises
44,810 franchises around the world.
Burger King
Incorporation: 1956
Franchise since: 1956
United States of
America
Types of franchise:
Institutional Locations
Traditional Burger King
Restaurant Facility
Non-traditional Burger
King Facility
Cost: around 600.000E
Service: Fast food
Franchise
15,000 franchises
around the world
Hertz
Incorporation: 1925
Franchise since:
1925
United States of
America
Cost: around
300.000E
Service: Car Rental &
Dealer Franchise
9,980 franchises
around the world
iz
H
P
u
a
z
Incorporation: 1958
Franchise since: 1959
United States of
America
Types of franchise:
Reed roof restaurants
Delivery restaurants
Carry out restaurants
Cost: around 360.000E
Service: Pizza Franchise
13,430 franchises
around the world