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Lanvyl Pipes

Group 3
Kanishk Rao
GK Shravya Rao
What Has gone wrong and how it could have been prevented? (Sanjay Jaiswals
POV)

Credit Recovery was very relaxed.

No market Research.

No marketing or advertisements.

Pricing.

Rs in lakhs March-Dec 2009 Jan-may 2010


Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May
Sale 21 28 14 7
Collection 21 10 10 8 2
Transactions
What Has gone wrong and how 60
it could have been prevented?
(Rohan Jains POV) 50

40

chain reaction
30
Credit Recovery
Awareness about no marketing still buying
20
Awareness of losses incurred and still Rs. In lakhs Mar-Dec 2009 Jan-May 2010
buying
10 M A M J J A S O N D J F M A M
Awareness about unsold stock and still
buying more Recd. stocks from lanvyl 21 28 14 7
0
Paid to lanvyl 21 10 10 8 2

Mar-09

Mar-10
Oct-09
Jul-09

Sep-09

Dec-09
Aug-09

Nov-09
Apr-09
May-09

Jan-10
Feb-10

Apr-10
May-10
Jun-09
Sold into retail Market 10 8 3 4 0 0 2 2 2 3 4 4 6 8 7
Cumulative Money Spent Cumulative Money earned
Recd. From retail market 0 3 5 3 4 0 3 3 3 0 3 7 0
Money he owes to Sanjay Money retailers Owe to him
Inventory end of month
Stock of pipes11
held 3 28 24 24 24 22 20 18 29 25 28 22 14 7
What can be done now by Sanjay

Do some marketing and start an advertisement campaign.

Consider his pricing policy

Do market research

Cut losses and not sell to Rohan till his inventory depletes.

Try to sell the unused stock in other markets.

Try to market the ability that his pipes avoid slippage


What can be done now by Rohan

Call back the unsold stocks from retailers and try to return them instead of the
money he owes to Sanjay.

Send Credit collectors to retailers and get his due money

Do not buy without reading the ledger.

Pressurise vendors to try and sell his product

Start a trial campaign with retailers in which they give some lets say 5% of the
stock for free to regular customers(builders).

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