Professional Documents
Culture Documents
Group 3
Kanishk Rao
GK Shravya Rao
What Has gone wrong and how it could have been prevented? (Sanjay Jaiswals
POV)
No market Research.
No marketing or advertisements.
Pricing.
40
chain reaction
30
Credit Recovery
Awareness about no marketing still buying
20
Awareness of losses incurred and still Rs. In lakhs Mar-Dec 2009 Jan-May 2010
buying
10 M A M J J A S O N D J F M A M
Awareness about unsold stock and still
buying more Recd. stocks from lanvyl 21 28 14 7
0
Paid to lanvyl 21 10 10 8 2
Mar-09
Mar-10
Oct-09
Jul-09
Sep-09
Dec-09
Aug-09
Nov-09
Apr-09
May-09
Jan-10
Feb-10
Apr-10
May-10
Jun-09
Sold into retail Market 10 8 3 4 0 0 2 2 2 3 4 4 6 8 7
Cumulative Money Spent Cumulative Money earned
Recd. From retail market 0 3 5 3 4 0 3 3 3 0 3 7 0
Money he owes to Sanjay Money retailers Owe to him
Inventory end of month
Stock of pipes11
held 3 28 24 24 24 22 20 18 29 25 28 22 14 7
What can be done now by Sanjay
Do market research
Cut losses and not sell to Rohan till his inventory depletes.
Call back the unsold stocks from retailers and try to return them instead of the
money he owes to Sanjay.
Start a trial campaign with retailers in which they give some lets say 5% of the
stock for free to regular customers(builders).