Melisa Anderson

Alex
Amber
Vivian
 Based in Finland
Employ nearly 130,000 people in 120
countries
38% of market share in 3rd quarter of 2009
Number one in the world for cell phone sales
 Started as a paper mill in 1865
Near bankruptcy after World War One-joined
with rubber works and cable works
First electronic device-pulse analyzer
Kept diversifying product line-eventually
producing radios, TVs, and computers
1992-changed strategy and focused only on
telecommunications
 Economy
People are saving money-spending less
2009 first quarter cell phone sales down 8.6%
from a year ago
Households omitting landlines-using only cell
phones
Barriersto enter are high
Fierce competition
 Companies struggling to expand
Nearly billion people own a cell phone
Motorola went from 2nd largest to 5th largest in
2007
Health risks are threatening to industry as a
whole
No proven facts that cell phones cause cancer
On-going studies conducted
 Nokia has ten series of cell phone; eight of
them are used Symbian operating system.
all models in N series and E series are used
Symbian S60 OS
Nokia Corporation purchased Symbian, Ltd in
2008
High quality and solid shell
The funny Nokia 1100
 Nokias market share in North America is only
10 percent.
Firstly, Nokia didnt have so much
advertisement in America
Secondly, more than 90% of Nokias cell
phones are in GSM net.
Thirdly, Nokias designs are not suitable for
American customers.
The last but also the most important reason
is telephone services providers.
Nokia in T-mobile
 Smartphone is the future trends of cell
phone.
The future trends of Smartphone are Touch
Screen Smartphone and QWERTY Keyboard
Smartphone.
High price, high quality, high tech and
numerous functions but also mean high
profits.
 Itis reported that Nokias market share of
Smart phone was 35% in the third quarter of
2009.
Although an unlocked Iphones price is more
than $700 dollars, but customers could only
spent $199 dollars buy an Iphone with two
years AT&T services.
 Great Reputation

New Attempts

New Competitors

Great Advantage on Market share

 The Emergence of Competitors

Intellectual Property Disputes

Concern on Expanding Business

 Outmoded Design

Ineffective Cooperation with Operator

Losing the Smart Phone Market

 Nokia in China
-3G market
-Domestic Competitors
Nokia in India
-Accusation of After Service
-Walkout
 April11976
Steve JobSteve Wozniak & Ronald
Wayne
Cupertino, California, United States
Revenue: US$32.48 billion (FY 2008)
Net income: US$ 4.83 billion (FY 2008)
Employees:35,000 (Q1 FY 2009)
Products
iphone (January 9, 2007)
 Strength
1.Operating system
2.Design
 1928
Paul Galvin & Joseph Galvin
Headquarters: Schaumburg, Illinois,
United States
Revenue: US$ 30.146 billion (2008)
Net income: US$ -4.244 billion (2008)
Employees:64,000 (2008)
 2006

current
situation
 1938
Lee Byung-chul
Headquarters: Samsung Town in Seoul,
South Korea
Revenue: US$ 173.4 billion (FY 2008)
Net income: US$ 10.7 billion(FY 2008)
Employees: 276,000 (Q1 FY 2009)
 Marketing Strategy
Sports marketing

1988 Seoul 24th

1998 Nagano18th winter
2000 Sydney 27th
2002 salt lake city19th winter
2004 Athens 28th
2006 Turin 20th winter
2008 Beijing 29th
 Enhance Cooperation with Operators in

North America

Smart Phone Market

Learn from Competitors

 Enhance Cooperation with Operators

Changes on Operation System

Meet Consumers Needs

Diversity
Any questions?

Thank you!