IFE MATRIX

Key Internal Factors Weights Rating Weighted Score

Strengths
Innovative Design 0.09 3 0.27
Stability and Predictability 0.09 4 0.36
Strong Position in US Market 0.08 3 0.24
Financing Arm 0.05 3 0.15
Brand Recognition and Loyalty 0.10 4 0.40
Healthy Company Propaganda 0.06 3 0.18
High Employee productivity 0.11 4 0.44
Appeal to every kind of demographic group 0.07 4 0.28

Weakness
Too much dependence on new products 0.10 2 0.20
Not focused on some lines of performance 0.05 3 0.15
No cross functional and cross regional communication 0.04 4 0.16

Mismatch between suppliers and globalization strategy 0.04 2 0.08

Product innovation time lag 0.06 2 0.06

Dependence on European Market 0.06 3 0.21

Total 1.0 44 3.24

 EFE MATRIX
Weight Rating Weighted Score
External Factors

Double digit growth low cost hatchback segment 0.12 4 0.48

Access to R&D of parent company 0.05 5 0.25

Cheaper variants for rural markets tapping 0.09 3 0.27

Growing disposable income 0.13 4 0.52

Govt aid in terms of Make in India initiative 0.11 2 .22

Competition from multiple players 0.16 1 0.16

Margins getting squeezed due to price and cost both 0.09 2 .18

Low brand recognition among rural majority 0.12 1 .12

Advent of electric vehicles 0.04 3 .12

Improvement in public transport systems 0.11 3 .33

1 2.65
 SFAS ANALYSIS
Key Internal Factors Weights Rating Weighted Score
Strengths
Innovative Design 0.09 3 0.27
Appeal to every kind of demographic group 0.09 4 0.36
Strong Position in US Market 0.08 3 0.24
Brand Recognition and Loyalty 0.05 3 0.15

Weakness
Too much dependence on new products 0.11 4 0.44
Mismatch between suppliers and globalization strategy 0.07 4 0.28

Opportunities
Access to R&D of parent company 0.10 2 0.20
Growing disposable income 0.05 3 0.15

Threats
Margins getting squeezed due to price and cost both
Low brand recognition among rural majority

Total 1.0