FASTUM GEL

Introduction to Fastum Gel

Almost on a daily basis, millions of people around the
world experience muscular pain.

It comes from exertion during any kind of activity like

running, sprinting, exercising etc.

Research has shown that athletes and people engaged in

such activities experience muscular pain more than
others.
 Introduction to Fastum Gel
A better, easier, quicker and hassle free solution is to use a muscle relaxant gel like
FASTUM GEL
Fastum Gel is effective in treating musculoskeletal pains like low back pain, spondylitis,
arthritis, myalgia, joint stiffness and sports injuries.
However, it is also useful for problems related to Ligaments, Joints and Cartilage
Target Market
 Target Market

We will be targeting Fastum Gel at the

following places as per Fastum brand
persona:
1. Gyms
2. Sports Complexes
3. Fitness & Boot Camps
4. Domestic tournaments
 Target Market

5. Fitness Clubs
6. Schools/Universities
7. Physiotherapy Clinics/Hospitals
8. Retirement Homes
Target Audience
 Target Audience
SEC A, B+ and B
Location: Karachi, Lahore, Islamabad/Rawalpindi
Males and Females aged between 25-45 years old and above 60
People going to gyms, fitness clubs, boot camps, and physiotherapy
clinics
Athletes (professional and amateurs)
University Students indulged in sports activities
Army recruitment camps
Customer Touch
 Customer Touch Points

Gyms, Clubs (MetroFlex, Shreds, Gym Khana, Karachi Club etc)

Cricket, football, hockey grounds, tennis, squash, badminton and basketball
courts
Boot Camps (42 Day Challenge etc)
Fitness camps (Cricket & Football)
Schools and Universities (IBA, IoBM, LUMS etc)
Domestic tournaments (Faysal Bank T20 tournament, HBL PSL Tournament
etc)
Physiotherapy Clinics and Hospitals
Activation Location
 Activation Location
Initiallyactivation city will be Karachi and after successful completion of all
activations in Karachi same promotional activities will be followed on other cities such
as Lahore, Islamabad, Multan, Faisalabad etc.

For Karachi activation will be conducted on following two places:

1. Power House Gym Arena
2. KMC Sports Complex
 Activation Location

Afterwards, Small tournaments will be conducted

in different gyms of Karachi, following are the
options;

1. K7 Fitness and Boxing Academy

2. Shapes Health Club (gym and club both)
3. Club M Karachi
4. Lifestyle Gym
5. Core Karachi
6. Studio X Karachi
Power House Gym - Arena
Fastum Gel Activation
 Introduction
Powerhouse Gym is one great choice to calm down and lose those stubborn
pounds the best of this is you get to do all of that without having to cross
high traffic zones and also underpasses.
It has different professional coaches which guarantees result
Market Presence
 Market Presence

Total Number of Registered members at Arena: More than 200

Opening Hours:

Gym members mostly belongs from A, B+, B

Activation Strategy
 Activation Strategy

To create massive brand awareness plan we

would like to create big noise of Fastum Gel
through 360 degree activation plan

As the brand persona is related to muscular pain

which is mostly found in athletes therefore, brand
will be introduced in the boxing academy through
sports celebrity such as Amir Khan
Activation Plan
 Activation Plan
For promotional activity of Fastum Gel following is the activation
plan that we will execute:
One and half hour informational session will be executed in the main
lounge of Arena

Invitation of the session will be sent to all members of Gym through

social media

Physician and Club Coach will give detailed demonstration to all

attending members regarding the benefits of Fastum Gel and how it can
assist them in their struggle during muscular pain

Afterwards Sport Celebrity will enter the session and promote Fastum
Gel by highlighting benefits of the product.

In the end one lucky draw will be conducted to maintain the customer
engagement
Location Mapping
 Location
Capacity : 40 - 50 members at a time can attend the session
Activation Modalities
 Activation Modalities

Standees
China Kiosk
 Activation Modalities

Branding:
Uniform, Bags/First Aid Kit
Giveaways:
Gym Equipment such as branded bag with following
items branded under the Fastum gel:
i. Towels
ii. Headbands
iii. Water Bottle
*Along with free sample of Fastum Gel
Activation Budget
 Activation Budget
S.No: Description Quantity Cost Per Piece Total Cost
1 Standee
3 2300 6900
2 China Koisk
1 12000 12000
3 Coach Fastum branded
Uniform
2 5500 11000
4 Physician
1 3500 3500
5 Sports Celebrity
- - -
6 First Aid Kit
1 2500 2500
6 Gym Bag
2 2200 4400
7 Giveaway Bag
60 760 45600
a Towels
60 220 13200
b Headbands
60 720 43200
c Water Bottle
60 320 19200