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Areas of Research in Commerce &

Management

DR. G. Y. Shitole
PROFESSOR & HEAD,
Department of Commerce,
S.N.D.T. Womens University,
New Marine Lines, Mumbai 400 020.
Changing Role of Commerce &
Management Teacher
Traditional Modern
Focus on teacher Focus on Learner

Employee Performer

Use of Pen Use of Pen Drive

Invention Application

Individual Team

Functions Processes

Control Empowerment

Local Global
Changing Role of Commerce & Management Teacher

Traditional Modern
Loyal to Organization Loyal to profession
Evaluation Value addition
Responsibility Accountability

Competition Collaboration

Lecture Activity

Books Multimedia

Rigid Open & flexible


To be the model Teacher
Do not bluff.
Build your rapport.
Keep cool at all times.
Always keep promises.
Do not ever be vengeful.
Be dedicated and resourceful.
Give respect and take respect.
Be courteous and considerate.
Be sincere, honest, pleasant and approachable.
Be open minded and conscious of feeling of others.
When you make a mistake and a student point out,
A successful Teacher
Select your assignment/job
Present the right image
Stay visible
Think literally
Do good work
Participate in extra-curricular activities
Participate in the research activities
Acquire knowledge/skills
Update knowledge
Support superiors
Develop network with teachers of other
What is Commerce & Management
Research

Commerce & Management


research is application oriented
research to solve the problems
in the trade, industry and
commerce.
Utility of Commerce &
Management Research

Useful in decision making of business


management.
To gain new knowledge.
For knowing the relationship between and
among the variables in the organizations.
To determine the relationship between
human behavior and socio-economic and
techno, political factors.
Areas of Research in Commerce

COMMERCE

AID TO
TRADE
TRADE

Retail Wholesaler Transport Banking

Domestic International Insurance Warehousing

Communication Branding
Areas of Research in Management
Management

INDUSTRY MANAGEMENT

Scale of
Construction Marketing Systems
Operation

Human Resource
Services Genetic Production
Development

Information
Manufacturing Extraction Finance
Technology
Application of Techniques in Commerce
& Management

TotalQuality PERT/CPM and


Management network techniques
Business process Bench Marking
reengineering ISO-9000-9009
Inventory control ISO 14000
techniques Social audit
Ratio analysis
Profitability analysis
Break even point
Cost benefit analysis
Research in Commerce &
Management

Psychologist approach MIS and Productivity


towards E-commerce and
Entrepreneurship Business performance
Business, Industry Vs Education and
Academia Sociology and
Environment and economic change
Industry Society and natural
Technology and HRD resource management
Stress Management and
HRD
Priority areas for Research
Environment Waste Management
Management Human rights
Quality Management Intellectual poverty
Impact of LPG on Rights
Socio-economic Women
development Entrepreneurship
WTO and its impact of Empowerment and
economy Management
Information Technology Retail Management
and Social change Sustainable
Media and ethics Development
Human Management of
Development Public Sector
Services undertaking
Marketing Societal issues
Personality Yoga & Value
Development Education
Time Project
Management Management
Natural Resource Disaster
Management Management
Rural Consumer
Agricultural HRD &
Marketing Manpower
Small Scale
Planning
Management &
Industry Stress
Spirituality
Management
Development &
Indian Ethos Spirituality
Labour Studies Global recession
Areas of Research in Marketing

On Products On Distribution
On Market On Pricing
On consumer On Sales Methods
On advertising On Competition
and Promotion
Research on Products

Reviewing product line, quality,


features, sign and rationalization
of product lines
Study on the actual uses of a give
product
Study on new uses of an existing
product
Testing of new products
Study of the competitive position
of a product/brand
Study on related products and the
nature of the relationship
Study of packaging/ packing/
design, packing material, package
size, etc.
Study on servicing requirements
Research on Market
Conducting
Study of the Market
elaborate Market
size/ potential
surveys
Study of the Market
Sales forecasting-
profile short range and
Market share long range
analysis Study of overall
Determining business trends
Market Study of seasonal
characteristics trends
Research on Consumer

Study of consumer profile


Study of consumer brand
preference, tastes and reactions
Study of shifts in consumption
patterns
Study of consumer dissatisfaction
and sources of dissatisfaction
Operating consumer panels
Research on Advertising and
Promotion

Motivation research
Media research
Assessing Ad effectiveness and Ad
impact
Assessing efficacy of sales
promotional measures
Research on Distribution

Measuring relative effectiveness of different


types of distribution intermediaries
Measuring dealer reaction to company and its
products and services
Measuring dealers patronage of competitors
brands viz-a viz companys brands
Measuring the relative effectiveness of
different modes of transportation
Measuring warehouses efficiency
Distribution cost analysis
Research on Pricing

Evaluating the pricing strategy


of the firm
Assessing the general pattern of
pricing followed by the industry
Measuring price elasticity of
demand
Research on Sales Methods

Testing new sales programmes


Analysis problems of selling
Measuring salesmens
effectiveness
Study of sales compensation
Analysis methods of setting sales
quotas
Research on Competition
Study on competitive structure
of the industry land individual
competitors
Study of competitors products,
price promotion programmes
channel policies and sales
methods

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