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CRM Analytics:
Analysis Process
Designer
(Release BW 3.2)
CRM Analytics Architecture
Benefits
New Developments
NEW
Target
Source 1
Source 2
Filter
Add
Merge
Data Process
SAP BW
Analysis Process
Analytical Results Designer
Transaction Transactional ODS,
Key Performance
Indicators rsanwb Master Data
InfoProvider
SAP AG 2003, APD / Ramine Eskandari 6
APD Sources/Targets
Sources:
Characteristic: Read data from an InfoObject Master Data
Data Targets:
CRM System: Transfer results to a CRM system
Filter
Customer Sales Customer Sales
1 $ 550 1 $ 550
2 $ 300 3 $ 250
3 $ 250
4 $ 600
Aggregation
Customer Sales Date Customer Sales Date
1 $ 550 01/2001 1 $ 1100 01/2001
1 $ 300 01/2001 3 $ 1000 11/2001
1 $ 250 01/2001
3 $ 600 11/2001
3 $ 400 11/2001
Sort
Customer Sales Customer Sales
1 $ 550 3 $ 250
2 $ 300 2 $ 300
3 $ 250 1 $ 550
4 $ 600 4 $ 600
Transpose
Customer Sales Date Customer 01/2001 03/2001 11/2001
1 $ 550 01/2001 1 $ 550 $250 -
1 $ 250 03/2001 2 $ 300 $600 $400
2 $ 300 01/2001
2 $ 600 03/2001
2 $ 400 11/2001
Regression
(Linear)
y = ax + b
SAP AG 2003, APD / Ramine Eskandari 10
APD Process Overview
Step 2. Transform Data
Step 1. Select Data
Step 3. Store Data
BW CRM Campaigns
Select Source
for your Data
Read Data
from any
InfoProvider
Transform
your Data Merge Business
Partners from
Two Different
Sources
Select Specific
Business
Partners
Preview Data
Deploy your
Data
Direct contact:
CRM Product Management:
Ramine.Eskandari@sap.com
Stefan.Kraus@sap.com